Business People Club

Search All Topics !

17 Important Points To Consider Before You Hire A Law Marketing Consultant

0 like 0 dislike
689 views
by PlaySeal
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points.

1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the more you spend, the more he makes.

2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don't assume that because the person has been in business 15 years, he has the knowledge, skill, judgment and experience you need. Make sure you thoroughly interview all consultants you are considering.

3. Workload. Does the law marketing professional do the work for you? Or does the marketing person serve as a coach and simply tell you what you should be doing?

4. Service. Do you feel that the consultant wants to provide you with the help you need to make your program succeed? Or do you get the impression that he is looking for bigger fish to fry and that you're just a small fish in the ocean?

5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily available to you by phone, fax, and e-mail?

6. Stability. Has the consultant been providing marketing services for some years? Or is he new to marketing -- or new to lawyer marketing -- and just waiting for the opportunity to move on to something else?

7. Marketing Focus. Is the consultant a full-time marketing professional? Or does he offer advice in other disciplines, such as management, human resources, training or finance?

8. Authority. Does the consultant have enough experience that he is a recognized authority in his field? Or is he still a relative unknown?

9. Size and Efficiency. Does the consultant have a large staff and/or a penthouse office that his clients pay for? Or when you write a check, are you paying for his high level of knowledge, skill, judgment and experience?

10. Markups. Does this consultant mark up outside services he hires on your behalf, such as graphic artists, printers, photographers, web site technicians, and so forth? Or does this consultant provide those services to you at cost?

11. Travel. Does the consultant travel around the country from one client to next, running up airline bills? Or does the consultant keep costs down by working efficiently with you by telephone, fax and e-mail?

12. Coverage. Does the consultant have a competent marketing specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who takes messages and tries to relay them to the consultant while he is on the road.

13. Attention. Does the consultant have so many clients he can't provide you with the personal care and attention you deserve? Or does he limit his services to a few select clients who receive the best he has to offer?

14. Work. Does the consultant himself perform the work on your behalf? Or does the consultant delegate your work to a junior associate?

15. Marketing Specialization. Is the consultant a marketing professional who works only with one type of marketing? Or does he try to be a "jack of all trades" so he can provide whatever marketing services you want to buy?

16. Writing Skills. In marketing, nothing is more important than for your consultant to have superior writing skills. And don't expect the consultant's writing to follow the rules of what you and I learned in school because marketing writing is different from academic writing. To sample your consultant's writing style, read published articles and marketing materials that your consultant wrote. You'll know right away whether they come across as warm and friendly -- or if the writing seems cold and impersonal. The way the consultant writes for himself will be similar to the way he writes for you. So make sure the consultant you choose has a writing style you admire.

17. Testimonials. Does the marketing consultant have comments from other lawyers you can review? The consultant you're considering should provide you with at least 30 or 40 testimonials from other lawyers. If he provides only a few, you may be reading comments from his in-laws.

Please log in or register to reply to this post.

Related posts

0 like 0 dislike
0 comments 456 views
8 Ways to Avoid Litigation When You Sell a Business

Based on recent litigation storm clouds, business owners planning exit strategies better batten down their legal hatches. As a ... to minimize your litigation risks and reap the benefits later.

image
by TwinNut
0 like 0 dislike
0 comments 183 views
Business Tools to Help You Run a Successful Business

When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely ... to get the right tools will pay off time and time again.

by VirtualAssassin
0 like 0 dislike
0 comments 181 views
9 Marketing Credos for a Thriving Business

1. Differentiate or Die! You Must Stand Out From the Pack. Don't become another me too option for your prospects to choose ... for you. © 2005 Online Marketing Muscle -- All Rights Reserved.

image
by Octopixy
0 like 0 dislike
0 comments 209 views
4 Reasons Why You Need Testimonials to Sell More

The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I'll call the proof section of ... , the door to repeat sales swings wide open. (c) 2005 Neil Sagebiel

image
by HarmlessRose
0 like 0 dislike
0 comments 239 views
5 Great Reasons To Hire A Telecommuter

How would you like to hire someone that is more motivated and more qualified to do the work and costs you less than ... , you may even consider converting even more positions to telecommuting.

by PlushSeal
0 like 0 dislike
0 comments 670 views
7 Tips to Starting a Successful Small Business

Getting a small business off the ground is challenging to say the least. Here are some tips which will prepare the ground for ... this? Understand that in every problem there is potential for good.

image
by Mosquiche
0 like 0 dislike
0 comments 226 views
3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace

Let's face the facts... old-fashioned marketing tools aren't going to keep your business a growing and prosperous entity in ... take your business under. Stay afloat with these proven tactics.

image
by PositiveVoid
0 like 0 dislike
1 Comment 261 views
0 like 0 dislike
0 comments 218 views
Key Employees can and will leave your Business, are you prepared?

Very few businesses can claim to be prepared for the loss of key employees. Quite often it is an unexpected and unplanned for ... of the problems that occur when key employees leave your business.

by nicejone
0 like 0 dislike
0 comments 675 views
7 Points In Finding A Home Business

There is so much information online it's amazing. You find something that interests you and you request information and then you ... use this information to find what you are looking for, freedom.

image
by OpinionOwl
0 like 0 dislike
1 Comment 236 views
How to Inform Employees When You Sell a Business?

How to Inform Employees When You Sell a Business?

by Octopixy
0 like 0 dislike
0 comments 239 views
5 Ways to Have a Sound Postcard Marketing

Postcards, if used wisely, can be a great marketing tool. It can transmit your business' information by just hand transfer. It is ... Use them to keep the customers and making them return for more!

image
by BouncyOracle
0 like 0 dislike
0 comments 474 views
A Successful List Means Profit Increase

It is a tough world out there, especially in the world of cyberspace. The internet has brought with it many technological innovations, ... way and your profits will start seeing their way to the sky.

by Butcherry
0 like 0 dislike
0 comments 646 views
Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing ... into action...and watch your business grow by leaps and bounds!

by nicejone
0 like 0 dislike
0 comments 385 views
Build a strong business with strong customer relationships

Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with ... with them. If you neglect them, they will go elsewhere.

image
by Cybora
0 like 0 dislike
0 comments 202 views
4 Instant Tips for Running a Successful Internet Business

Running an internet business is not a difficult task; but running a successful internet business can be a bit more difficult. There ... business, but to be successful you will have to be determined.

image
by AfternoonFay
0 like 0 dislike
1 Comment 250 views
0 like 0 dislike
0 comments 836 views
10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how ... and gain your readers trust to buy your products or services.

image
by Richard S.
0 like 0 dislike
0 comments 245 views
7 Ways To Advertise Your Business For Free

. Free directories: directories are perfect for customers that are searching for a particular topic. What's great about them is ... for a recipe swapping group when you are advertising shaving cream.

image
by ShowDolphin
0 like 0 dislike
0 comments 269 views
10 Ways To Ensure Your Flyer Avoids The Bin

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You ... wonders. 10. Er, try not to stand near a bin.

image
by BeautifulWolf
0 like 0 dislike
0 comments 273 views
66 Ways To Promote Your product or Services

Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and ... . It will be at least 2 pages with a lot of information.

image
by PositiveVoid
0 like 0 dislike
0 comments 186 views
10 Effective Ways To Reduce Your Business Costs

1. Barter If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before ... quality. Don't just be satisfied with a few. ----

image
by Sassassin
0 like 0 dislike
0 comments 200 views
7 Simple Steps to Get More Out of Your Day

Let's face it - time is probably our greatest resource. We never seem to have enough of it and it seems to pass so quickly. Well we ... easiest way to more out of your day and more out of your life.

image
by MysteryWasp
0 like 0 dislike
0 comments 438 views
10 ways to get links to your site

Getting links to your site increases traffic and boosts your rankings in the search engines queries. Here are the 10 methods I ... keep buying them to maintain your higher page rank and rankings.

by nicejone
0 like 0 dislike
0 comments 211 views
The Secret To Online Success

When most people begin any kind of business they seem to have a lot of expectations. They think the money will come rolling the moment ... have once thing in common. They "add value" to your product.

by Finderpros
0 like 0 dislike
1 Comment 255 views
0 like 0 dislike
1 Comment 233 views
How to choose your next corporate event planner?

How to choose your next corporate event planner?

by Wallaby
0 like 0 dislike
0 comments 296 views
What Do I Need To Consider Before Selling My Business?

The process of selling a business is not as straight-forward as you may imagine, especially if you are looking to get the ... too attached to your business, otherwise letting go could be difficult.

by Catnip
0 like 0 dislike
0 comments 226 views
Top 6 Reasons You Need a Website

Some business owners struggle with the idea of starting a business website. Why do you really need a website? Well, there are several ... you actually have one and see the benefits you get from it.

by Scorpeon
0 like 0 dislike
0 comments 429 views
Can a factoring company help you grow your business?

Sooner or later, every business will need financing to grow. Most owners will try to qualify for venture capital or angel ... company will be able to offer alternatives to traditional financing.

image
by VirtualAssassin
0 like 0 dislike
1 Comment 252 views
Can a factoring company help you grow your business?

Can a factoring company help you grow your business?

by TwinNut
0 like 0 dislike
0 comments 349 views
17 Tips On Presenting Corporate & Office Areas

1. If you operate an office that receives visiting clients you probably have a reception area. Such an area can be used to ... to you and to avoid pointing with your finger, instead gesturing direc

image
by FoolishJaguar
0 like 0 dislike
0 comments 215 views
8 Great Interview questions to help you find the right Candidate

1) Do you have written goals you want to accomplish and if so, tell me about them? You are looking for indications of maturity, ... you're ready to take the next step with this person. Good luck

by BumblingBee
0 like 0 dislike
0 comments 264 views
The 10 Super Unfair Ways of Making Money Online Even If You Don't Have A List Yet

Do you have a product so good you want everybody to know about it? How about generating more profits from it? If you want the answer ... steps above, take action now and do it today. To your success.

by Tabooccaneer
0 like 0 dislike
0 comments 189 views
Important Features of Business Improvement Programs

There are various reliable training centers on the World Wide Web that allow business owners to actively participate to various ... Programs are recommended by thousands of business owners worldwide!

by MammothMoth
0 like 0 dislike
0 comments 981 views
Customers: The Key To Successful Marketing

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or ... the time to respond to your survey. (C) 2005 Debbie LaChusa

by GiftedWrecker
0 like 0 dislike
0 comments 198 views
Top Internet Marketing Blunders and How to Avoid Them

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners ... and have a link to your e-mail address on the home page.

by GraveGrass
0 like 0 dislike
0 comments 257 views
Top Internet Marketing Blunders and How to Avoid Them

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners ... and have a link to your e-mail address on the home page.

by Dingopher
0 like 0 dislike
0 comments 322 views
How To Learn Internet Marketing and Make Money From Home

Are you searching for a way to make money from home? Well, if you are at all computer-literate, you should consider ... have been transformed from a total newbie to an accomplished internet marketer.

by HarshThunder
0 like 0 dislike
0 comments 712 views
Three Things You Should Know Before Buying a Business Franchise

Business franchise refers to the arrangement entered upon by the owner of a certain business with another party who is interested in ... with the company that's tried and tested over the years.

image
by TrainedGuy
0 like 0 dislike
0 comments 624 views
Business – Strategy and Execution

Every company aims to formulate good strategy and execute that strategy well. But many times it is found that it was ... strategy makers and the executors will ultimately decide the final outcome.

by Scorpeon
0 like 0 dislike
0 comments 278 views
Ideas For New Products And Inventions

How many new products and inventions can you dream up with in thirty minutes? At least a few if you know the techniques of ... also thousands of other new products and inventions waiting to be made.

by HarshThunder
0 like 0 dislike
0 comments 172 views
Project Management - Dealing With Information Overload

You probably are aware by now how critical project management is for your bottom line. Organizations all over are tuning in to the ... of hours of time through learning by way of trial and error.

by Knighthawk
0 like 0 dislike
0 comments 912 views
The Benefits of Business Improvement Programs

By attending to an effective, well-structured Business Improvement Program (BIP), business owners are able to learn elaborate, ... rapidly enhance the efficiency and the prosperity of your business.

by OpinionOwl
0 like 0 dislike
0 comments 911 views
New company? Boost your credibility and trust!

It is very hard to be "the new guy in the block", since in most of your interactions you will have to try leave good first ... try to look big. Try to serve customers the best way you can!

by Explorer
Connect with us:
...