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The Most Expensive Mistake I ever made was Hiring a Cheap Engineer

Just had one of those calls again. Startup that hired an engineer at a really good rate. To make a long story short, it did not end up well. Even though the rate was well below market, it still ended up costing much more than it should and worse, took a lot of time. In the end, ... So if price is not a way to choose product develop services, then what is? Steve Owens - Finish Line PDS A Better Way for Small Companies to Develop Products

by Steve.Owens
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The One Thing You Must Get Right in Marketing

There are literally thousand of blogs on how to improve marketing. Most are helpful and instructive, but they all miss the one rule that comes before all the rest: you need to have a great product or service. Think of the world's greatest companies - Apple, Amazon, Tesla, etc. - they all had ... in the market place. Maybe you're thinking that marketing has nothing to do with creating a great product - think again: Steve Owens Finish Line PDS

by Steve.Owens
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