'Blogs' or 'Blogging' have existed for several years and there are still many people who don't know what one is and how important it is to making you money.
A blog is a web log. It's used to add contents of a diary or news by the owner (blogger). For example, I may want to blog about the latest affiliate programs there are and ones that have good commissions as soon as I know about them. People can visit my website and see new contents on my website regularly.
A blog should contain information about a similar topic. For example, cars, computers, stamps etc... The good thing about blogs is that you can write whatever you want on it. Your visitors can even comment on what they think about a particular blog. With a blog you do not need to have any programming experience. You can update a blog easily by just typing what you want just like with a word processor. What an easy way to update a website.
So now we know what a blog is, what's so good about a blog? Why are so many talking about it?
Owners have found that updating fresh content to their websites has been made easier by using blogging software. Before blogs were popular, people had to create the content, get it transferred into HTML by the programmer, and then uploaded to the website. All this hassle is gone with blogging.
Perhaps, the most important thing about having a blog is that the search engines love them. Yes, search engines love new content. It means a website is not static, therefore search engines will visit that website often and get them indexed. If you have a blog, search engines will have your website in their listings quickly.
Blogging should be done regularly by your business. The customers should have the feeling that your blog will be updated regularly so that they will feel the need to visit often. If your blog is stagnant, then people will not go back. This is not how blogs are used.
What a lot of people don't know about blogging is that it can also help make you money. Yes - blogs can be profitable too.
One of the ways you can profit from blogs is to provide valuable content to them, and keep them regularly informed. Once you have created that relationship with them, you can place affiliate links within your blogs. These have to be products or services that you recommend to your readers to use. Good commission comes with using this idea.
You can even ask your readers to donate money to maintain your blog. Stress that your blog is a free service and you hope that they will support you etc...
Once you have a lot of visitors to your blogging website, you can use Google's Adsense which shows Google's ads on your blogs. When your visitors click on those ads, you'll get a percentage of the payment for each click. With a lot of visitors, this will add up to a nice check every month.
You can even have an advertising space at the top of your blog. Advertise this space. You can charge people weekly to advertise what they want. You may even have more than one space for advertisements. The more popular and more visitors your blog gets, the more you can charge for these advertising spaces.
Just shows that there are so many ways to profit from blogging that it would be crazy if we don't start now.