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Niche marketing is not about trying to sell your product or service to the world at large. As a small businessperson, ... possibilities. Small possibilities converted to sales can equal big profits.
It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their ... product or service to those who want or need the product the most.
The word niche' is defined as: A special area of demand for a product or service . Marketing' is defined as: The ... to a specific audience or, hopefully, buyers of that product or service.
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Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit ... aware that there are easier niche market nuts to crack.
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