Search

Business People Club

Search All Topics !

What to know about search engine optimization?

0 like 0 dislike
82 views
Posted by Hawkward
What to know about search engine optimization?

Avast

Your comment

Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by Camella
The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.

1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.

2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.

3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.

4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.

7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.

8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.

9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.

11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.

12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.

Related posts

0 like 0 dislike
0 comments 110 views
4 Steps to Improving Your Search Engine Marketing Strategy

Search engine marketing can be a complex and scary topic. Endless opportunities to advertise and market, constantly changing trends ... executing your plans, and more effectively achieve your goals.

Posted by LovableStorm
0 like 0 dislike
1 Comment 102 views
How to quickly improve my search ranking?

How to quickly improve my search ranking?

Posted by SleepyFledgling
0 like 0 dislike
1 Comment 98 views
How to increase search results?

I want to increase my site traffic by raising search engine ranking? How can i do that?

Posted by DreamBaby
0 like 0 dislike
1 Comment 61 views
How Important Is Search Engine Optimization?

How Important Is Search Engine Optimization?

Posted by Caribooboo
0 like 0 dislike
0 comments 176 views
Web Optimization Services: Are they worth it?

If you have a website for business purposes or even a personal endeavor of some other kind, you might want to look into Web ... Service is a great way to assist you in accomplishing that goal.

Posted by KeyboardPie
0 like 0 dislike
0 comments 65 views
what are seo contests and how to rank better in SEO Contests

The keyword is totally unique in the eyes of the search engines, and there are strong rules in these contests. Some of the ... can make sure that your webpage tops the search engine result pages.

Posted by DopeyPotato
0 like 0 dislike
0 comments 74 views
What you need to know about CSS !

Style sheet is a progressive breakthrough for the advancement of web. Today, more and more browsers are implementing style sheets, opening ... by demonstrating what it can truly be, once the reins ar

Posted by Amigod
0 like 0 dislike
1 Comment 62 views
How to optimize blog for great search engine results?

How to optimize blog for great search engine results?

Posted by Hawkward
0 like 0 dislike
1 Comment 49 views
How to get listed in search engine?

I want my site to get listed in search engines. Any help appreciated?

Posted by Cheatah
0 like 0 dislike
1 Comment 81 views
What do you know about starting a home based business?

What do you know about starting a home based business?

Posted by GreedySmile
0 like 0 dislike
1 Comment 69 views
What does google know about us?

What does google know about us through data collection?

Posted by SilkPredator
0 like 0 dislike
1 Comment 72 views
What should i know about A Retail Merchant Account?

What should i know about A Retail Merchant Account?

Posted by HarmlessRose
0 like 0 dislike
1 Comment 75 views
What You Should Know About Blogging?

What You Should Know About Blogging?

Posted by Prepatriarch
0 like 0 dislike
0 comments 98 views
How To Increase Traffic To Your Website: Increasing Sales With More Traffic

When all is said and done, the marketing principles that apply in the brick and mortar world have similar applications in ... You will enjoy true online business success today and tomorrow.

Posted by GardenParrot
0 like 0 dislike
1 Comment 74 views
How to improve seo?

How to improve search engine optimization?

Posted by Hawkward
0 like 0 dislike
1 Comment 83 views
How to rank high in google?

I want my website to show on first page of google and rank high. Any suggestions?

Posted by MysteryWasp
0 like 0 dislike
1 Comment 64 views
How to know if you are Serious about Customer Service?

How to know if you are Serious about Customer Service?

Posted by Celestiger
0 like 0 dislike
0 comments 100 views
Website Monitoring: What You Need To Know

Throughout the development of your website, you knew what you wanted and how you wanted it all to work. But, now that it ... , website monitoring is an effective way to help your business grow.

Posted by TrustyKitty
0 like 0 dislike
1 Comment 128 views
What to know before hiring anyone?

What to know before hiring anyone?

Posted by HairyMagpie
0 like 0 dislike
1 Comment 58 views
What to Know Before Submitting Instant Approval Card Applications?

What to Know Before Submitting Instant Approval Card Applications?

Posted by Prepatriarch
0 like 0 dislike
1 Comment 65 views
What You Need To Know To Make Your Event Educational, Entertaining and Memorable!?

What You Need To Know To Make Your Event Educational, Entertaining and Memorable!?

Posted by BumblingBee
0 like 0 dislike
0 comments 209 views
Website Maintenance Vendors-a checklist

Maintenance of your website is an absolute necessity to keep it fresh for visitors. Maintaining your website means updating with fresh ... them hourly, weekly, monthly or yearly-as per your workload.

image
Posted by GraveGrass
0 like 0 dislike
0 comments 107 views
Rank High in Google with SEO Authority

The new word in Search Engine Optimization is "Authority." Google has been making a shift in their algorithm over the last two years. ... . This will give your website Authority in the eyes of Google.

image
Posted by Monkeyno
0 like 0 dislike
0 comments 66 views
Using Overture For Keyword Research

Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, ... keyword research, though, it's best to look to other tools.

Posted by Knighttime
0 like 0 dislike
1 Comment 85 views
Good wordpress plugin for seo

I have a wordpress website. Any good plugin for search engine optimization?

Posted by LoyalChief
0 like 0 dislike
0 comments 70 views
What Timeshare is All About

With timeshare the use and costs of running the resort are shared among the owners. While the majority of Timeshare resorts ... units. These larger units can comfortably house large families. Times

Posted by HairyFoal
0 like 0 dislike
1 Comment 63 views
How to add top menu to wordpress theme with search box?

How to add top menu to wordpress theme with search box?

Posted by HarmlessRose
0 like 0 dislike
1 Comment 148 views
How to Find Lucrative Home Business Opportunities Using a Narrowed Search?

How to Find Lucrative Home Business Opportunities Using a Narrowed Search?

Posted by BumblingBee
0 like 0 dislike
1 Comment 71 views
How To Get About Starting A Small Business?

How To Get About Starting A Small Business?

Posted by AmazingKitty
0 like 0 dislike
1 Comment 141 views
0 like 0 dislike
1 Comment 126 views
How to know if Your New Product Qualify For A Patent?

How to know if Your New Product Qualify For A Patent?

Posted by PerfumedNecromancer
0 like 0 dislike
1 Comment 69 views
How to know if you are wasting money advertising?

How to know if you are wasting money advertising?

Posted by PlaySeal
0 like 0 dislike
1 Comment 62 views
How to know if my identity has been stolen?

How to know if my identity has been stolen?

Posted by Sumogre
0 like 0 dislike
1 Comment 75 views
How to know I am Ready To Become Self-Employed By Starting An Online Home Business?

How to know I am Ready To Become Self-Employed By Starting An Online Home Business?

Posted by GamerAlpaca
0 like 0 dislike
1 Comment 62 views
How to know if my computer is really safe?

Tips to find out weather my computer is safe?

Posted by Richard S.
0 like 0 dislike
1 Comment 55 views
How Social Video Optimization Works?

How to optimize videos on social media?

Posted by Oystrich
0 like 0 dislike
0 comments 67 views
What to Look For in a New Franchise

Want to buy a franchise opportunity? Great idea! Here is a high-level overview on what to look for: Operating History - A ... of re-sales relative to the total number of franchises in existence.

Posted by HairySeahorse
0 like 0 dislike
0 comments 59 views
What A Wholesale Supplier Expects From You - How To Ask For Distributor Accounts

You wouldn't think of going to a job interview unprepared-you'd never get called back. Yet many eBiz owners approach ... professional and prepared, you can greatly increase your success with them.

Posted by BouncyOracle
0 like 0 dislike
0 comments 178 views
What Do I Need To Consider Before Selling My Business?

The process of selling a business is not as straight-forward as you may imagine, especially if you are looking to get the ... too attached to your business, otherwise letting go could be difficult.

Posted by Catnip
0 like 0 dislike
0 comments 60 views
What you need to be a Dropshipper

First off, you will need products to sell. Be very carefull when looking for dropshipping suppliers online there are many unscrupulous people ... id. It costs $4.99 online and you get it instantly.

Posted by Tomatoad
0 like 0 dislike
0 comments 67 views
What to look for in a home based business

1) Choose an industry that you are interested in - don't just do it for the money. There are lots of business opportunities our there ... on skeleton crews with as little as 10-15 hours per week.

Posted by Wallaby
0 like 0 dislike
0 comments 97 views
What To Consider When Coming Up With A Franchise Idea

So many people think that by getting into the franchise business, they are setting themselves up for an easy way to make money, with ... you've had in the franchise's area. They provide training.

image
Posted by CharmingChamp
0 like 0 dislike
0 comments 106 views
What Does Take For an Online Business To Be A Sterling Success?

What do you know about your business?.. If you are new to running a business, and have been working the 9-5 job grind, the thought ... all those tools already there set up for you. All you have

Posted by VirtualAssassin
0 like 0 dislike
1 Comment 97 views
What to look for when working with a partner?

What to look for when working with a partner?

Posted by GraveGrass
0 like 0 dislike
1 Comment 83 views
What to look for when starting an ecommerce business?

What to look for when starting an ecommerce business?

Posted by Sassassin

online business.png

Connect with us:
...