Business People Club

Strategies For Successful Business Networking

0 like 0 dislike
846 views
by Herogue

men-1979261__340.jpg

There are a variety of organizations that run networking groups across the country. The largest group is probably BNI, which offers members the chance to attend weekly meetings and develop new professional relationships to help them grow their business. some chambers of commerce are now organizing "leads groups" for their members as well. These groups are intended to offer members a way to connect with each other and potentially refer each other business.

In most "leads groups" each group allows no more then one representative from any industry, so if the group has a mortgage broker other mortgage brokers have to join another group or wait for the seat to open up. The idea is that by restricting membership, you eliminate competition within the group.

The agenda at most structured networking meetings is pretty straightforward. Each member is given an opportunity to introduce themselves, then there is a short presentation by one or two members (each member gets the chance eventually). The meeting ends with members discussing potential referrals for each other. This means that most of the members get about one minute to present who they are and teach the other members of the group how to refer to them.

Most people do a great job of presenting themselves. However, most people do not think to ask for referrals. At most networking events, you are not expected to ask for a referral or explain what a good referral for you is. However, at a leads group it is not only acceptable, it is expected!

I am involved in a number of networking groups and have used the simple outline below to create my elevator pitch (quick introduction). When I deliver my elevator pitch to a leads group, my goal is to educate everyone in the room about my company and what I do, as well as to teach them the best way to refer others to me. In addition, I want to make sure I actually ask for a specific referral. I will go through each piece of the outline in detail, but here are the basics.

    * Introduction
          o Name
          o Position + company name
          o Location of the company
          o Overview of services
    * Tell a story
    * Call to action

The introduction piece of your presentation should stay the same every time you give it. You might say something like, "My name is Joe Smith. I am mortgage broker at ABC mortgages in Anytown, USA. We offer a full line of residential and commercial mortgage products." You can add some additional detail, but you should really focus on keeping this short and on point.

At each meeting, you will have the chance to differentiate yourself from the competition by telling a short story during your presentation. The story can be related to a specific challenge you helped a client overcome, a unique feature of your product or service, or you can simply talk about a new development at your company. Consider writing out your stories in advance so you know what you are going to say at each meeting. In addition, you can schedule the content so that the other members of your group learn more and more about you at each meeting. You need to focus on educating your group a little more each week.

The "call to action" is very important and the piece that most people overlook. You need to tell the other members of your group exactly what type of referral you are looking for. For example, our mortgage broker, Joe Smith, might say, "Today a good referral for me would be a Realtor at XYZ real estate company." Joe may also say, "Today a good referral for me would be anyone who purchased their home more then 10 years ago."

I alway recommend that your "call to action" is as specific as possible. If Joe stands up and says that a good referral would be anyone who needs a mortgage, the rest of the group will have a harder time thinking of people to refer. If Joe asks for an introduction to a specific person at a specific company, someone in the group may know that person or know someone at that company who can facilitate Joe's introduction. The more specific the request, the more likely it is to trigger someone else in the group's memory.

A last minute hint:

Keep focused on the networks of the people in the group, not on the people themselves. In other words, when you are participating in a networking or leads group, you should not focus on gaining the business of the people at the table. Instead, you should focus on gaining their trust so that they will refer you people in their network.

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

Related posts

0 like 0 dislike
0 comments 130 views
Strategies For Successful Business Networking

There are a variety of organizations that run networking groups across the country. The largest group is probably BNI, which offers members the chance to attend weekly meetings and develop new professional relationships to help them grow their business. some chambers of commerce are now organizing "leads groups" ... of the people at the table. Instead, you should focus on gaining their trust so that they will refer you people in their network.

by GraveGrass
0 like 0 dislike
0 comments 970 views
Profiting From Online Social Networking

This is the second in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Peter Kosciewicz, Director of E-Commerce for the Eastwood Company, and Chris Saito, Senior Director, Shopping Products ... would like help implementing a social networking strategy for your web site, call Work Media at 1-888-299-4837 or email info@workmedia.net.

by Dingopher
0 like 0 dislike
0 comments 235 views
4 Instant Tips for Running a Successful Internet Business

Running an internet business is not a difficult task; but running a successful internet business can be a bit more difficult. There are thousands of people that have their own online business, but many of them are not having any luck at all. If you want to be successful while running your ... on your way to running a successful internet business. Remember, anybody can run a business, but to be successful you will have to be determined.

image
by AfternoonFay
0 like 0 dislike
0 comments 203 views
5 Proven Strategies for Internet and Network Marketing Success

There are many opportunities in network marketing to help you reach your life goals. You can work from home and enjoy a steady cash stream while setting your own hours and doing what you love most to earn an income. But if you're like the majority of people who join a team of online ... or another successful business model, you'll be amazed at the results when you combine all of the promotion methods above for the Internet and network marketing!

by PositiveVoid
0 like 0 dislike
0 comments 306 views
10 Tips for a Successful Entrepreneurial Pitch

One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of ... your next pitch so that the next group doesn't have to ask them. Keep pitching and keep improving your pitch and eventually you may get funded.

image
by PerfumedNecromancer
0 like 0 dislike
0 comments 870 views
5 Pillars To A Successful Home Business

- Hustle: Generally, people who make it big have one thing in common-they are dissatisfied with the status quo. They will not take what is common or expected and let that define their lives-they move past it and excel. You must work hard and hustle. - Character: Someone coined the ... people they aren't important, even if you're expressing your appreciation of their work and effort. Be aware of what message your body is sending off!

image
by Robottom
0 like 0 dislike
0 comments 1,283 views
7 Tips to Starting a Successful Small Business

Getting a small business off the ground is challenging to say the least. Here are some tips which will prepare the ground for running a successful small business. Have Goals This is where it all starts - the foundation for success. Know exactly where you are heading. What will the business look' ... has not gone right train yourself to ask, What good has come out of this? Understand that in every problem there is potential for good.

image
by Mosquiche
0 like 0 dislike
0 comments 203 views
Business Tools to Help You Run a Successful Business

When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely that we will understand all of the financial and legal ramifications of a new business, especially when we need to concentrate on getting that elusive first sale or completing the first ... with the wrong (or no) tools. You will find that the time it takes to get the right tools will pay off time and time again.

by VirtualAssassin
0 like 0 dislike
0 comments 149 views
Network Marketing Home Business

Many people that think operating a business from home is glamorous, exciting, and filled with freedoms that you can never experience if you work for someone else. Without the obligations that come from reporting to an employer everyday and they then think the money is easily acquired. This article will ... groups that your child may be involved. Do not discount your sphere of influences because it is from this circle that your business will grow.

by VirtualAssassin
0 like 0 dislike
0 comments 243 views
3 Must-See Keys For Expanding Your Business

1. Team Up No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn't a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions! We all know ... strengthen you business and push out the competition by adding new layers to your existing business, teaming up for joint promotions, and discovering new markets to reach.

image
by MammothMoth
0 like 0 dislike
0 comments 203 views
9 Marketing Credos for a Thriving Business

1. Differentiate or Die! You Must Stand Out From the Pack. Don't become another me too option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price - a tough arena to play in. 2. You Are in Two Businesses... The ... a bread-winning marketing tactic. 9. Tap Into Viral Marketing! Get others promoting and selling for you. © 2005 Online Marketing Muscle -- All Rights Reserved.

image
by Octopixy
0 like 0 dislike
0 comments 271 views
7 Ways To Advertise Your Business For Free

. Free directories: directories are perfect for customers that are searching for a particular topic. What's great about them is that you only have to post once and they are good for long periods of time. It saves a lot of your time when you don't have to resubmit your information every week or ... . Only join groups with the same interests as yours. In other words, don't sign up for a recipe swapping group when you are advertising shaving cream.

image
by ShowDolphin
0 like 0 dislike
0 comments 1,411 views
10 reasons for starting a profitable home business online

It's possible to start a home business online with very little outlay and you can easily earn from $100 to thousands per day. 1. You want to escape the rat race. You'd rather spend the 2 hours you waste every day with your family, or on a hobby. Running your own business online you can stop the commute ... if you want, nobody's going to stop you in your own home. No more suits and ties unless you want to wear them, but that's your choice.

image
by SleepyFledgling
0 like 0 dislike
0 comments 209 views
Is Your Business Ready for Podcasting?

Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger ... relevant content packaged in an appropriate manner. Even if you shell out money for this project, the returns may be more than what you expect!

by Monkeyno
0 like 0 dislike
0 comments 369 views
Advertising Possibilities Are Endless For Small Business

Often, the biggest obstacle that most, if not all, small businesses have is a limited budget. Let's face it. Having a small business makes it difficult for you to have the most glamorous marketing campaign such as that of the big firms and Fortune 500 companies. And you know for a fact ... sure that every penny is put to good use. They may not have the money, but they do have excellent marketing tools that show professionalism and credibility.

by Octopixy
0 like 0 dislike
0 comments 1,052 views
Business Documenting - The must for all companies

Surprisingly many businesses fail to create such an essential item; the reality is that these types of businesses and entrepreneurs who don't create a documented system usually spend lots of time training and supervising employees. Often they forget that the reason an employee or other ... commonsense ways to improve each and every process to become more efficient. Greater efficiency ultimately leads to the business becoming more profitable.

image
by BeautifulWolf
0 like 0 dislike
0 comments 143 views
Taking The Vampire Out Of Online MLM Business Networking

You just got started with a new online MLM business and you want to tell everyone online about it. So, you sign up for all kinds of message boards, email groups and other business networking websites. Before you do anything, please realize that you are dealing with REAL PEOPLE. The Internet ... networking groups. Don't suck the blood out of all your prospects and people who can connect you with potential prospects before you even get started.

by PlushSeal
0 like 0 dislike
0 comments 122 views
Four Ways to Boost Your Online Business Through Networking

When you think about networking, do you visualize a bunch of people standing around schmoozing, trying to pitch their services to each other while exchanging business cards and elevator speeches ? You know, some people actually enjoy that sort of thing. And when they do it right (which is a ... 'll not only learn about the specific issues and topics your target customers are interested in, you'll build relationships with them at the same time!

by GardenParrot
0 like 0 dislike
0 comments 139 views
Business Networking and Marketing Ups and Downs

The last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down - in networking. I would like to ... way you did when times were slow, you should be able to experience the growth of both your company and your bank account during the entire year.

by Catnip
0 like 0 dislike
0 comments 124 views
Networking Your Way to Online Business Success

Forums, groups, boards, and loops; they're all synonymous for online locations facilitating online networking. Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing, they can just lurk. Some require active ... and Ryze. Inside there are literally hundreds and thousands of groups just waiting for you. Start networking your way to online business success today!

by VoyageHooper
0 like 0 dislike
0 comments 114 views
Networking Is More Than Just Handing Out Business Cards

At a Chamber of Commerce Business Card Exchange several years ago a well-dress woman walked up to me, business card in hand and, in perfect form held it in both hands in front of me, gesturing for me to take it. I took the card from her and smiled. She looked up and in a ... relationship is even more important and the Chamber of Commerce Card Exchange offers the perfect playground for you do it, besides the food is usually pretty good too.

by BeautifulWolf
0 like 0 dislike
0 comments 304 views
3 Winning Sales Strategies You Can't Market Without!

1. Attention-Getting Ads Get Results Think about it...how many advertisements do you hear every day...how about every hour? Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of ... our sales are likely to see great results... and hey, they'll feel good while they're writing out the check! What more could you ask for?

image
by Slayerk
0 like 0 dislike
0 comments 594 views
A Successful List Means Profit Increase

It is a tough world out there, especially in the world of cyberspace. The internet has brought with it many technological innovations, yet with it came along an influx of websites. The opportunities to make money online are there, but the competition is tough. The best option for survival is to have ... to what you have to offer. A more effective relationship is thereby built this way and your profits will start seeing their way to the sky.

by Butcherry
0 like 0 dislike
0 comments 1,175 views
Customers: The Key To Successful Marketing

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be ... a discount on a future purchase is a nice way to show your appreciation for them taking the time to respond to your survey. (C) 2005 Debbie LaChusa

by GiftedWrecker
0 like 0 dislike
0 comments 193 views
Why Network Marketing Sucks

On the face of it, network marketing should be very effective. You buy a product, recommend it to all your friends and earn a commission on what they buy. This 'word-of-mouth' advertising is what the big TV advertisers most fear: your product endorsement to your friends actually carries much more clout than an ... computer screen. This is not a pyramid, neither is it MLM. And you can do it even if you are a complete and out-and-out introvert.

by Titank
0 like 0 dislike
0 comments 143 views
Network Marketing the Simple Way

But it network marketing could be tricky. A lot of persons are aware that they could be scammed or could be webbed into something they could not get out of. But of course, this all depends on the legitimacy of your network marketing business. Provided that your business is 100% permitted, then here ... first line of referrals are all doing as well. But past that, network marketing is sure to give you riches, especially if done the proper way.

by CheeryGrin
0 like 0 dislike
0 comments 110 views
Network Marketing - Why is it so great?

If you've ever heard of Network Marketing, you've probably heard it said that it is essentially a people's business. Some have also labeled it a people's franchise because of the similarities between the business models of network marketing and franchising. Advocates of the industry name it as the ultimate ... you want to learn about what it takes to be successful in life and you don't need rich parents or some kind of scholarship to enroll.

by HarmlessRose
0 like 0 dislike
0 comments 112 views
The rarely told truth about network marketing

Today I am going to talk about something that seems to be one of those things that people either love or hate. What I am talking about is network marketing, also called mlm or multi-level marketing. Right from the beginning I will say that there is no need to have extreme views about this ... at all about the Vitamins or whatever product your company is selling. In fact, this is one of the single biggest mistakes people make in network marketing.

by Octopixy
0 like 0 dislike
0 comments 141 views
The Importance of How You Spend Your Time Between Jobs - Various Options and Strategies You Should Think Of

With resume gaps now the norm, workers should pay attention to how they spend their time between jobs. The reason is simple: Employers want to know how job candidates spent their time when they were out of work. Learning? Traveling? Moping? Being productive or non productive ? ... about . It can set the tone of your conversation. And conversation, whether online or off, is often the lifeblood of a productive job search.

by Camella
0 like 0 dislike
0 comments 89 views
Entrepreneurial Holiday Guilt for Creative Professionals

Guilt, guilt, guilt. Guilt is a terrible feeling and is often self-inflicted by creative entrepreneurs, especially during the holidays. Most people who work for themselves say they chose to do so because they wanted to "control their time." People who value time over money, recognize that time is a ... to enjoy your life and do something for yourself, even if it is on a week day between nine and five. You deserve it. Happy holidays!

by PlaySeal
0 like 0 dislike
0 comments 462 views
Additional phone lines allows for greater customer-service success

With the complexity of one's business comes the stress of an effective phone system. With multiple customer service representatives at my business, I found it hard to find a phone system that could handle the workload of the many users at one time. After researching other options, I found a ... essential to effective work equipment. And after taking the time to make a change in my company, I have continuously been satisfied with my decision.

by Amigod
0 like 0 dislike
0 comments 462 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that's always right to any products is The Law of Advertising . Today, we know that there are a lot of ways to advertise. ... today, Audio4fun is the first name of voice changer software in the world. So, why don't you try to speech-up your business by online advertising?

image
by HuggingDuck
0 like 0 dislike
0 comments 260 views
10 Quick Tips For Creating A profitable List

Building and maintaining a high quality list of subscribers is vital to any marketers success. Let's go over some of the most important steps you need to take to ensure you build a profitable list: 1)First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don't ... don't trick and don't steal. Be honest and be who you are, and you will do well working on the Web and building your opt-in list.

image
by Conjursa
0 like 0 dislike
0 comments 239 views
5 Tips For Developing A Website For Your Audience

Developing a website is important if you want to be a player in ecommerce. However, you don't want to just develop a website any old way. Instead, you want to develop a website for your audience. When doing research online you have probably seen generalized information on how to develop a website, ... no problem developing a format that will reach them. Also, your format improves your site's message, so it is beneficial in a variety of ways.

image
by HistoryGuy
0 like 0 dislike
0 comments 189 views
7 tips in creating publicity for corporate events

Organizing corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. This is especially true when corporate event managers are faced with a dilemma in balancing the need to create an enjoyable and beneficial event, and at the same time entrusted with the ... or holding a press conference. Many corporate event managers tend to exaggerate and end up presenting an event that falls short of expectations.

image
by GrizzlyFlash
0 like 0 dislike
0 comments 664 views
Ideas For New Products And Inventions

How many new products and inventions can you dream up with in thirty minutes? At least a few if you know the techniques of innovation and creative problem solving. The following are thirty minute's worth, with some notes at how they were arrived at. New Products and Inventions From ... machines. Use simple techniques like this extension of existing concepts, and there are also thousands of other new products and inventions waiting to be made.

by HarshThunder
0 like 0 dislike
0 comments 245 views
Innovative Solutions for Internet Branding

Since the advent of the Internet, computers have changed the way people work, play and communicate. Today's children are learning by computer games. Today's businesses are building stronger relationships and experiencing significant change in organization and filing, research and operation - and ... an efficient search engine, an easy-to-use interface for people who are visually and audibly impaired and multilingual menus and translators.

by Titank
0 like 0 dislike
0 comments 200 views
For Success-Six Essential Questions That Every Businessperson Must Ask

Inexperienced business operators go into new markets without having the information they need to be successful. Because they don't know the answers to the 6 Essential Questions That Every Businessperson Must Ask, they often fail. The difference between success and failure is rarely one wrong decision. ... the article. (Add your contact e-mail) A complimentary copy of your ezine or notification you are using this article would be appreciated.

by Dragonig
0 like 0 dislike
0 comments 1,586 views
RSS Feeds - The Basics For Everyday People

Undoubtedly, you have visited various websites as you search the Internet for information, and you see icons or read messages that invite you to subscribe to the site's "RSS Feed". But you may not really understand what an RSS feed is. RSS stands for "really simple syndication". As you surf the ... web site broadcast to potentially millions of people through RSS, and you can also use RSS as a means to get fresh updated content for your site too.

by Amigod
0 like 0 dislike
0 comments 250 views
3 Key Secret Components For Wholesale Profit Success

Everyday it is getting more attractive to start selling wholesale items online and offline because of the profit potential many products carry. Now a days if you plan to make a part-time income or make a full-time living by selling wholesale items, you need to know three basic ... with your new idea or recurring wholesale business venture as doing so will increase your experience and potential profit success within your niche and industry.

image
by MammothMoth
0 like 0 dislike
0 comments 242 views
Affiliate Marketing - Pay Per Click Marketing For Instant Success

Pay Per Click Marketing is an affiliate marketing skill practiced only by successful affiliate marketers. The reason for this is that most affiliates do not fancy the idea of spending money every time there is a click on their ads and one can lose money if there is not a solid business plan in place. Pay ... item. Once the business model is in place, we can send instant traffic with AdWords, Yahoo, or MSN. All the best to your internet business,

image
by HistoryGuy
0 like 0 dislike
0 comments 159 views
Networking To Find Music Education Jobs

For those most passionate about their music, a job in music education is a natural fit. Far from being a case of "those who can't do, teach", those who take music education jobs are talented not only as artists but as teachers who want to pass their love of music on to another generation, to ... Look for what you can offer - the more you become involved the more visible you'll become and the more willing others will be to recommend jobs to you.

by FoolishJaguar
0 like 0 dislike
0 comments 128 views
The "Networking" Part of Network Marketing

Networking is obviously an essential part of network marketing. Every successful network marketer knows this to be true. Although networking is such an intricate part of network marketing, the two terms are not synonymous. However there are many similarities. Both rely heavily on people skills. Both require ... that fits that description, try and benefit from their knowledge on the topic. It will surely help you network your way to success!

by AfternoonFay
0 like 0 dislike
0 comments 118 views
The Hidden Power of Networking

We all make use of traditional forms of getting new business in - advertising, direct mail, brochures etc but networking is one form of marketing which, has been under-utilised. Until now that is. Small business owners are finally beginning to under stand the power of networking and what it can do ... 't approach you! Networking, especially the first time, can be nerve-wracking. It does take a degree of confidence but over time this gets better.

by BouncyOracle
0 like 0 dislike
0 comments 132 views
Job Hunting: Networking With Others is the Keys to Success

You can never underestimate the power of networking. Often success is directly proportional to the size of the social circle. Whether you are looking for an entry level job or wanting to climb the career ladder you will need some kind of networking savvy in order to survive in the business world. ... something for you. Always be polite and courteous and do your best to respond to them timorously too. You want to come across as professional. .

by Richard S.
Connect with us:
...