Search

Business People Club

What is black hat seo and white hat seo?

0 like 0 dislike
90 views
Posted by Camella
I heard these terms black hat seo and white hat seo. Can anyone explain?

Your comment

Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by Finderpros
Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?

White hat SEO is the angelic version of optimization, that is, it employs only techniques as recommended – or at least, not barred – by search engines and their ever-changing guidelines. Typically, results in the form of more traffic and higher profits take anywhere from three months to a year. With this type of SEO, there is no fear of your site being banned by search engines.

Black hat SEO, on the other hand, is the impatient fraternal twin of white hat SEO. It utilizes techniques specifically banned by search engines like hidden text and hidden links. Some call this spam. Others call it business savvy. Whatever you call it, if the search engine gurus figure out your game then the gig is up and you're blackballed. That means that you could type the name of your company and your name and business address into the search box and your site still won't come up.

It basically breaks down like this: White hat SEO focuses on marketing and the text on a site, updating with keyword rich, informative articles that benefit their clients and build a solid following over time. Black hat SEO focuses on technology and IT tricks to get a ton of traffic right away.

The important thing to consider is what your goal is. Do you want high traffic or do you want high sales? With black hat SEO, you may get immediate results as far as visitors to your site but do these visitors want to buy what you have to offer? If not, who cares if they end up on your site? White hat SEO is more interested in targeted traffic, attracting the kind of visitors to your site who are actually looking for you and are ready to buy your products or services. Over time, your traffic and sales rise together as you build up a following through word of mouth and repeat customers.

So what's all the fuss about? Mostly, the rules. White hat SEO follows them meticulously. Black hat SEO follows the numbers instead. Those who take the time to research and follow the rules are irritated by those who achieve high search engine rankings without taking the same pains. However, black hat SEO proponents point out that search engine requests are hardly laws and therefore doing what they like is far from illegal. It's in this discussion that the white hat and black hat merge to become a grey hat.

In fact, white hat fanatics might charge that those who write articles specifically to utilize keyword repetition are manipulating the system and are dabbling in black hat SEO. The less fanatical may point to links as a grey area. Search engines don't want links on a site purely to drive traffic. However, if links are related to the content on the site, then that's okay. But what about those sites where there are paid links that have nothing whatsoever to do with the content of the site they grace? Paid links as advertisements are white hat. Paid links purely for driving traffic, black hat. True motivation of the webmaster? Grey hat.

When it comes down to it, everyone who utilizes search engines in hopes of gaining top rankings are going to use optimization in order to climb to the top of those rankings. If motivation is the only concern, then it is an issue of politics that need not take up your time. Just know that if you use technology, link farms, and other banned resources that are designed purely to drive traffic and you get caught, you will be blacklisted from the search engine. If it's worth the risk to you, then do what you have to do. The choice is yours.

Related posts

0 like 0 dislike
0 comments 68 views
URL is one of the important elements of SEO and affects your Page Rank

How important are URLs in SEO? Importance of URLs from the SEO point of view is highly controversial question. In the hundreds of search ... 's name, may not-in the long run-be the best choice.

Posted by BumblingBee
0 like 0 dislike
0 comments 62 views
what are seo contests and how to rank better in SEO Contests

The keyword is totally unique in the eyes of the search engines, and there are strong rules in these contests. Some of the ... can make sure that your webpage tops the search engine result pages.

Posted by DopeyPotato
0 like 0 dislike
0 comments 82 views
What is Blogging and its Benefits

How blogging works Blogging can be described as an online journal in which you share your thoughts about specific topics for others ... You can learn how they do it by researching their techniques.

image
Posted by Hawkward
0 like 0 dislike
1 Comment 138 views
Domain Name Transfer – What Is It And How To Do It?

Domain Name Transfer – What Is It And How To Do It?

Posted by HuggingDuck
0 like 0 dislike
1 Comment 60 views
What is blog and why you need one?

What is blog and why you need one?

Posted by Explorer
0 like 0 dislike
1 Comment 85 views
What is neon sign and what to use them?

What is neon sign and what to use them?

Posted by HistoryGuy
0 like 0 dislike
1 Comment 136 views
What is "RSS" and Do I Need It?

What is "RSS" and Do I Need It?

Posted by TrainedGuy
0 like 0 dislike
1 Comment 53 views
How to Choose a Bank That is Right For You and Your Business?

How to Choose a Bank That is Right For You and Your Business?

Posted by GreedyPig
0 like 0 dislike
0 comments 170 views
What is Bad Credit Mortgage Loan?

If you wish to purchase a new home or refinance your existing mortgage to get cash-out, but are worried as to whether ... save yourself time and keep unnecessary inquiries off of your credit report.

Posted by Falconjurer
0 like 0 dislike
0 comments 90 views
Process Analytical Technology: What Is It?

Process Analytical Technology is a system for designing, analyzing and controlling manufacturing processes through timely measurement during ... , then a process is generally called well understood.

image
Posted by HairyFoal
0 like 0 dislike
0 comments 94 views
LLC (Limited Liability Company) What Is It?

This newly created entity within the United States has been around for many years in other countries. It is commonly used in ... they are some of the most interesting structured companies out there.

image
Posted by Slayerk
0 like 0 dislike
0 comments 68 views
What is an autoresponder?

An Autoresponder is an Automated Internet Marketing tool.Like any other tool you will need to learn how it operates to take full advantage ... take a few tries to find the right source for your leads.

image
Posted by GrizzlyFlash
0 like 0 dislike
0 comments 109 views
What Is A Business Broker

A business broker is an intermediary between a buyer and a seller of a business. In most cases a business broker represents the ... your area to discuss representing you in the sale of your business.

image
Posted by Sumogre
0 like 0 dislike
0 comments 66 views
What Timeshare is All About

With timeshare the use and costs of running the resort are shared among the owners. While the majority of Timeshare resorts ... units. These larger units can comfortably house large families. Times

Posted by HairyFoal
0 like 0 dislike
1 Comment 56 views
What is the key to customer loyalty?

What is the key to customer loyalty?

Posted by Camella
0 like 0 dislike
1 Comment 48 views
What is domain name registration?

What is domain name registration?

Posted by HarmlessRose
0 like 0 dislike
1 Comment 56 views
What is Podcasting?

What is Podcasting?

Posted by CheeryGrin
0 like 0 dislike
1 Comment 100 views
What Are Blogs And How Do You Profit From Them?

What Are Blogs And How Do You Profit From Them?

Posted by FlamboyantChomper
0 like 0 dislike
1 Comment 73 views
What are the advantages of Barcoding and Barcode scanners?

What are the advantages of Barcoding and Barcode scanners?

Posted by AfternoonFay
0 like 0 dislike
1 Comment 56 views
What You Need To Know To Make Your Event Educational, Entertaining and Memorable!?

What You Need To Know To Make Your Event Educational, Entertaining and Memorable!?

Posted by BumblingBee
0 like 0 dislike
1 Comment 60 views
What are the differences between shared and dedicated hosting?

Should i host my site with shared hosting or dedicated hosting?

Posted by HairyFoal
0 like 0 dislike
0 comments 98 views
Rank High in Google with SEO Authority

The new word in Search Engine Optimization is "Authority." Google has been making a shift in their algorithm over the last two years. ... . This will give your website Authority in the eyes of Google.

image
Posted by Monkeyno
0 like 0 dislike
1 Comment 57 views
Why blogging works for well for seo?

Why blogging works for well for seo?

Posted by VirtualAssassin
0 like 0 dislike
1 Comment 68 views
How to improve seo?

How to improve search engine optimization?

Posted by Hawkward
0 like 0 dislike
1 Comment 73 views
Good wordpress plugin for seo

I have a wordpress website. Any good plugin for search engine optimization?

Posted by LoyalChief
0 like 0 dislike
0 comments 87 views
Top 7 Ways to Make Sure Google Adwords is Making You Money

Most people don't realize that the more money you spend for Google Adwords traffic in comparison to the Google AdWords ads in the ... . SALES CAN GO DOWN and still profits can climb higher!

Posted by AfternoonFay
0 like 0 dislike
0 comments 55 views
The Success of Pixel Marketing Proves that Small is Beautiful

Advertising space on the web has typically been sold by the banner and by the click. Now, thanks to a hot new concept called pixel marketing ... s anyone's guess but it should be fun to watch it grow.

Posted by CheeryGrin
0 like 0 dislike
0 comments 54 views
Direct Sales Is Changing -- Why You Should Get Involved

Direct Sales used to mean trying to talk your friends and relatives into joining the business. There were all kinds of tricks and ... income from home. Do yourself a big favor and get involved!

Posted by KeyboardPie
0 like 0 dislike
0 comments 146 views
Businesses Need Money To Grow. Is Venture Capital Right For You?

The goal of every business is to be successful in their efforts and continue to grow. However, they often come to a crossroads where ... but not nearly to the same extreme as in the United States.

Posted by Monkeyno
0 like 0 dislike
0 comments 159 views
Business School: Is It Really Necessary?

School in general has become a much more expected and in my opinioned marketed thing than it was in the past. So it is no surprise ... Chew on that for a while and maybe you will change your mind.

Posted by SnailMail
0 like 0 dislike
0 comments 63 views
Start Internet Business – Learn How Easy It Is

If you want to start an Internet business, the best place to start is of course the Internet. You can find everything you need to plan your ... ? It's not that hard there are well known ways to do it.

Posted by HairySeahorse
0 like 0 dislike
0 comments 72 views
Avoiding the Scams: How to Find a Business Opportunity That is Right for You

It is heartbreaking to me that so many women with big dreams get knocked down by ruthless business opportunists who take ... a business opportunity that will be both fulfilling and profitable.

Posted by Finderpros
0 like 0 dislike
0 comments 61 views
The Internet is Used 24/7, But Timing Still Matters

With so much information on the net regarding Internet marketing, identifying the best approach is difficult. Following is a discussion of ... and you can will see an upward trend in your revenues.

Posted by VirtualAssassin
0 like 0 dislike
0 comments 150 views
99 High Paying Keywords: The Secret Is Out!

Incorporating high paying keywords into your site is critical to maximizing your income. Who has the time to figure it all out? ... these key words and reap results higher than they ever expected.

Posted by Richard S.
0 like 0 dislike
0 comments 58 views
Is Your Business Ready for Podcasting?

Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called ... this project, the returns may be more than what you expect!

Posted by Monkeyno
0 like 0 dislike
0 comments 112 views
Unique Content Is Your Key To Success!

As you search around this article site looking for articles to add to your website, consider this: there are probably 10 people ... . Find a writer who is professional and understands your subject!

Posted by PositiveVoid
0 like 0 dislike
0 comments 99 views
Why your site is not making money

Many people often asked, Why am I not getting sales, nobody is signing up, I am not making any money, what is going ... , it is all an investment. Nothing comes easy, especially financial success.

Posted by MysteryWasp
0 like 0 dislike
0 comments 65 views
Incorporation Is It Right For My Business?

For anyone starting up his or her own business, an understanding of business incorporation is must. While there are both ... informed decision about whether incorporation is right for your business.

Posted by HairySeahorse
0 like 0 dislike
0 comments 82 views
Reasons Why Information Is The Greatest Commodity In The World

There are so many reasons why information is the greatest commodity in the world. Information helps people. It spreads the knowledge of ... or offline, you can earn income and even make a living.

Posted by Octopuppy
0 like 0 dislike
0 comments 91 views
Why Is Invoice Factoring Financing Better Than A Business Loan

Are you looking for a business loan? Many business owners who need financing start their financing search by looking for a business ... and you need financing, be sure to consider invoice factoring.

image
Posted by FlamboyantChomper
0 like 0 dislike
0 comments 79 views
Commercial real estate investment is reaping benefits for investors

Commercial real estate investment' refers to the class of real estate that is primarily meant for investing money for profits ... stressful. But for successful investors the rewards are priceless.

image
Posted by TrustyKitty
0 like 0 dislike
0 comments 74 views
Is your printing costs sky rocketing?

Here are some things you can do to be able to lower your printing costs. 1. Cheap but good quality printer. There was a time ... sure that you do not get to spend more money than you need to.

Posted by Herogue
0 like 0 dislike
0 comments 54 views
Go Viral! Marketing That Is.

Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one's product or ... reap the benefits of Viral Marketing . Take advantage of them.

Posted by ForceSoldier
0 like 0 dislike
0 comments 68 views
Is FLASH Appropriate in a Business Web Site?

The short answer is maybe. The long answer is that the question might be better asked, Is a 100% FLASH web site appropriate in ... of maintenance can be quite steep. The Source Files Flash sour

Posted by FoolishJaguar
0 like 0 dislike
1 Comment 155 views
How to Build a Retail Store that is Made to Last?

How to Build a Retail Store that is Made to Last?

Posted by Butcherry
Connect with us:
...