Business People Club

How Social Video Optimization Works?

0 like 0 dislike
207 views
by Oystrich
How to optimize videos on social media?

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by LovableStorm
The popularity of social video sites like YouTube, Yahoo Video, iFilm, blinkx is undeniable. YouTube alone receives more than 65,000 video uploads and plays 100 million clips every day. By 2010, video enthusiasts will consume 44 billion user generated video clips. This represents 55% of all the video content viewed by US consumers. In the future, user generated videos may even end up on your television screen through the cables and satellites. YouTube has already announced incorporating the revenue sharing possibility with the creators of these video streams. Other sites may follow soon. You will be able to monetize your video contents and allow others to discover your skills and talents for better jobs or other lucrative offerings. To maximize the impact of your creativity, you need to know the kind of contents you have to produce and effectively present those contents in the video sharing sites.

The social video optimization is not about optimizing your videos for high search engine ranking (SEO). It is about making your videos for others to enjoy and learn from (providing benefits to people) and publishing those videos in social video and social media websites for viewers to easily discover, bookmark, and share for a viral effect.

1. Provide benefits. Offer something that will benefit others. It may be funny video clips, a series of “how-to” videos, an unusual moment, etc. Don't upload any violent clips. Though these clips are popular in video sharing sites, most of the time they don't provide any real value to the society. Unless the violence has journalistic value, don’t embrace it for amusement. Funny clips are popular. Kids and pets provide plenty of opportunities to capture hilarious moments. If you have plumbing skills, offer a series of short "how to" videos on fixing things around the house. A computer geek can channel her skills in developing short videos on how to setup a home network. Plenty of opportunities are available. Find your niches and work in those areas. If you are comedian, create short stand-up comedy routine videos. The bottom line is to create themes and produce a series of videos based on each theme.

2. Provide enhanced viewing experience. People do not want to watch a full-length movie in a video-sharing site. A clip should not be more than 10 minutes long. Buy a cell phone with a good quality camera for capturing those unexpected moments. Otherwise, use a digital video camera for making your clips. Use a free online video editing sites like http://cuts.com for cutting video scenes, inserting title and sound effects, etc.

3. Create your brand. Companies spend millions to establish and promote brands. Why should not you? Brand recognition is very powerful and it may set you apart from others. Insert a few frames at the start and end of every video you create to introduce yourself, your skills and talents. People like to associate with real persons rather than some unknown entities. Tell them what this video is all about. Make it short. Setup a blog and provide your blog URL in the introductory and conclusionary frames. Make the blog URL short for people to remember it easily.

4. Make it discoverable. This is like marketing your video on the video sharing sites. If you don't do it properly, your contribution will be lost in the sea of video clips. Provide a short and catchy title with keywords related to your video. Relevant keywords will help locate your clips when people do a search. A catchy title in the search results will draw viewers' attention. Learn from the titles others are using by doing a search using your keywords in YouTube and other similar sites. The same goes for the description. Use relevant keywords but make it interesting to arouse curiosity. Write in the natural language and avoid adjectives. Let the users decide the quality of your presentation.

Tags are everywhere now a day. It is a keyword, not a keyword phrase. You should provide tags for your uploaded contents. If your titles and descriptions are relevant to your videos, you already have a few tags. Besides the tags you have already collected from your title and description use one or more tags to closely identify your content to the categories available in the site. For example, on YouTube you have categories like "autos and vehicles", "comedy", "howto" etc. If your video is about how to fix a flat tire, use additional tags like "tire", "car", etc. Add a few additional tags to describe the least important thing in your video. In the "fix a flat tire" video example, you can add tags like "stems", "valve", etc. Use as many tags as you can accommodate in the tag text box.

5. Relax and enjoy. You may be wondering why this is a rule. This is a rule because you do not want to feel the burnout. Enjoy what you are doing. Have a passion for your creative works. Don't think about how much money you are going to make by producing these videos. This is not going to make you rich overnight or within a very short time span. What is important is that you are pursuing something that you like. If the society is benefiting from your creative works, you will get adequate monetary rewards.

Related posts

0 like 0 dislike
0 comments 881 views
Profiting From Online Social Networking

This is the second in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Peter Kosciewicz, Director of E-Commerce for the Eastwood Company, and Chris Saito, Senior Director, Shopping Products ... would like help implementing a social networking strategy for your web site, call Work Media at 1-888-299-4837 or email info@workmedia.net.

by Dingopher
0 like 0 dislike
0 comments 439 views
Social Media Marketing - Goals and Effectiveness

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of ... related to other online tactics such as SEO, SMO. It has a more active planned role in directing, influencing and suggesting the community members.

by DreamBaby
0 like 0 dislike
0 comments 186 views
How to advertise on facebook?

How to advertise on facebook to get maximum results?

by Camella
0 like 0 dislike
0 comments 267 views
How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile ... slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.

by HairyFoal
0 like 0 dislike
1 Comment 394 views
How to make a video podcast?

Can anyone explain how to make a video podcast?

by CheeryGrin
0 like 0 dislike
1 Comment 297 views
How to embed youtube video on my website?

I want to embed youtube video on my website. How can i do that?

by MagicalCyborg
0 like 0 dislike
0 comments 55 views
How an employee background check works

Over the past few years pre-employment background checks have gained significance for employers big and small. Companies can either execute the required activities in-house or can outsource them to human resource companies that specialize in carrying out background checks. There is a lot of ... and facts offered during the interview. Common things that are cross-checked include the Social Security number, education, and the date of birth.

by Butcherry
0 like 0 dislike
1 Comment 226 views
How Digital Book Printing Works?

How Digital Book Printing Works?

by CheeryGrin
0 like 0 dislike
1 Comment 226 views
How Anti Spam Software Works?

How anti spam software can help me protect my stuff?

by HarmlessRose
0 like 0 dislike
1 Comment 222 views
How does bar code works?

How does bar code equipment work?

by GardenParrot
0 like 0 dislike
1 Comment 213 views
How Important Is Search Engine Optimization?

How Important Is Search Engine Optimization?

by Caribooboo
0 like 0 dislike
0 comments 74 views
Marketing on Facebook: Why Market On This Social Networking Site?

Are you looking for an effective way to market your products or services? If you are, then the answer to this kind of problem would be internet marketing. First of all, internet marketing is one of the best ways to advertise or market your website or your products or services. Through internet marketing, ... some of the many reasons why you need to market in Facebook. With all these things, you will see that internet marketing will be a breeze.

by BunBunny
0 like 0 dislike
0 comments 130 views
The Social Side of School

If you are preparing to become a teacher with the anticipation of leading a group of 20 or more students into the process of academic discovery, it is easy to let most of your concentration be focused on academics and on focusing that class on the school work at hand. You envision yourself in front ... positive social values begin to change lives in your young students, you will get a unique form of pride because it was you that made it happen.

by Butcherry
0 like 0 dislike
0 comments 1,089 views
6 to 20% employers look up your social networking page

Enjoying the anonymity of the internet in social networking? Are you revealing a bit more in Orkut, Facebook, MySpace, YouTube, or BlogSpot? Extreme political opinions, photos, college pranks, weekend preferences and more? An increasingly popular trend, graduates stepping out of universities and ... responded to that same question with no comment. To quote Roberto Angulo of AfterCollege.com Students should be more concerned than they are.

by Octopuppy
0 like 0 dislike
1 Comment 214 views
Why blogging works for well for seo?

Why blogging works for well for seo?

by VirtualAssassin
0 like 0 dislike
0 comments 102 views
Reducing Load Time Through Image Optimization

Even though more and more Internet users switch to broadband every year, a large portion of the web's population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you're designing your website, and a very major consideration we ... giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

by BeautifulWolf
0 like 0 dislike
0 comments 120 views
Search Engine Optimization – Only One Part of a Succesful Internet Marketing Strategy

SEO (Search Engine Optimization) is not the means to an end. It should only be one part of your total Internet Marketing strategy. It is a fundamental part of your strategy and it is considered the baseline. High search engine ranks and listings can brand your website and drive a high awareness ... go hand in hand. Using SEO as part of yoru overall brand and Internet marketing strategy will position you at the higher rankings of your industry.

by Explorer
0 like 0 dislike
0 comments 154 views
Why do you need Search Engine Optimization?

Each year some or other new phenomena emerge. Lately, the term Search Engine Optimisation, better known as SEO, has been doing the rounds. Now firstly, you probably want to know what exactly SEO is. SEO basically comes down to your website being modified and promoted in order for you to rank higher and ... bit clearer now why you need SEO? Come on, you've got nothing to lose and remember there's nothing better than standing out from the crowd!

by HairySeahorse
0 like 0 dislike
0 comments 310 views
Web Optimization Services: Are they worth it?

If you have a website for business purposes or even a personal endeavor of some other kind, you might want to look into Web Optimization Services. These types of industry services can help web-based businesses increase their sales. They offer tracking services with a variety of features which will enable ... that you can benefit from the success of your business. A Web Optimization Service is a great way to assist you in accomplishing that goal.

by KeyboardPie
0 like 0 dislike
1 Comment 238 views
What to know about search engine optimization?

What to know about search engine optimization?

by Hawkward
Connect with us:
...