Business People Club

Social Media Marketing - Goals and Effectiveness

0 like 0 dislike
439 views
by DreamBaby
Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service.

Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then pod cast can be downloaded and can be very effective.

Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. WithYouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.
Building healthy relationship with the customer, that last is an on-going process for a businessperson. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to community with website visitors and this will be interactive.

Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging. SMM is related to other online tactics such as SEO, SMO. It has a more active planned role in directing, influencing and suggesting the community members.

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

Related posts

0 like 0 dislike
0 comments 881 views
Profiting From Online Social Networking

This is the second in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Peter Kosciewicz, Director of E-Commerce for the Eastwood Company, and Chris Saito, Senior Director, Shopping Products ... would like help implementing a social networking strategy for your web site, call Work Media at 1-888-299-4837 or email info@workmedia.net.

by Dingopher
0 like 0 dislike
1 Comment 208 views
How Social Video Optimization Works?

How to optimize videos on social media?

by Oystrich
0 like 0 dislike
0 comments 196 views
5 Proven Strategies for Internet and Network Marketing Success

There are many opportunities in network marketing to help you reach your life goals. You can work from home and enjoy a steady cash stream while setting your own hours and doing what you love most to earn an income. But if you're like the majority of people who join a team of online ... or another successful business model, you'll be amazed at the results when you combine all of the promotion methods above for the Internet and network marketing!

by PositiveVoid
0 like 0 dislike
0 comments 1,127 views
Why Marketing and Advertising are Key to Home-Based Business Success

If you are looking for a way to earn extra income or even quit your job and work part-time to bring in a full-time income, the chances are that you've encountered any number of home-based business opportunities. Some home-based business opportunities fall into the category of traditional networking marketing ... , always look at the ways in which the company will promote the product and the opportunity. In doing so, you'll always come out ahead.

by TrustyKitty
0 like 0 dislike
0 comments 211 views
Top Internet Marketing Blunders and How to Avoid Them

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners constantly execute some of the top internet marketing mistakes known to the cyber world. Building a clean, workable web site can be very simple if you educate yourself ... address. It is advisable to include a separate page solely for contact information, and have a link to your e-mail address on the home page.

by GraveGrass
0 like 0 dislike
0 comments 909 views
3 Free Website Marketing Ideas - Easy And Quick

Online marketing is not cheap. You can spend thousands of dollars on Pay Per Click (Google Adwords) and thousands of site-targetted dollars (AdBrite), and you can spend thousands just buying text links from individual sites. Trust me, I've spent thousands on advertising. However, my favorite form of ... website marketing ideas, your website will not only be more successful, but you won't have to spend any of your hard earned money on marketing!

by BumblingBee
0 like 0 dislike
0 comments 542 views
A Right Media Mix Can Make the Difference

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great ... and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

by VirtualAssassin
0 like 0 dislike
1 Comment 252 views
0 like 0 dislike
0 comments 186 views
How to advertise on facebook?

How to advertise on facebook to get maximum results?

by Camella
0 like 0 dislike
0 comments 1,142 views
Customers: The Key To Successful Marketing

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be ... a discount on a future purchase is a nice way to show your appreciation for them taking the time to respond to your survey. (C) 2005 Debbie LaChusa

by GiftedWrecker
0 like 0 dislike
0 comments 260 views
5 Ways to Have a Sound Postcard Marketing

Postcards, if used wisely, can be a great marketing tool. It can transmit your business' information by just hand transfer. It is one of the most convenient and economical tool that you can rely. Sound marketing is easy if you just know where to put emphasis. Here are the vital ... advantage of its charisma? Postcards can quickly and inexpensively convey your marketing message. Use them to keep the customers and making them return for more!

image
by BouncyOracle
0 like 0 dislike
0 comments 299 views
PodCast Marketing: How Effectively Are You Deploying This Definitive Marketing Solution?

Each day starts and usually ends with the same BIG question. Our clients and prospects ask us, "How can I grow my business and capture my fair market share?" Our answer is quite simply, "Build yourself a base of prospects and work that pipeline relentlessly and efficiently." One BIG tip ... of marketing when it comes to producing an on-going, money-generating PodCast production for all the world to hear and take notice! Happy PodCast Marketing!

by Octopixy
0 like 0 dislike
0 comments 225 views
Blogging: one of the best Internet marketing methods that won't cost you a cent

Blogging: the act of writing in one's weblog. To blog something is to write about something in one's weblog. This usually involves linking to something the author finds interesting on the internet. A weblog is a public web site where users post informal journals of their thoughts, comments, and philosophies. ... it's up to you to get creative. Add sound, video, eBooks, pictures, advertisements, ... and give your website the boost it deserves!

by GardenParrot
0 like 0 dislike
0 comments 230 views
Affiliate Marketing - Pay Per Click Marketing For Instant Success

Pay Per Click Marketing is an affiliate marketing skill practiced only by successful affiliate marketers. The reason for this is that most affiliates do not fancy the idea of spending money every time there is a click on their ads and one can lose money if there is not a solid business plan in place. Pay ... item. Once the business model is in place, we can send instant traffic with AdWords, Yahoo, or MSN. All the best to your internet business,

image
by HistoryGuy
0 like 0 dislike
0 comments 211 views
Proven Internet Marketing Techniques to Help Promote Your Web Site

Every successful business campaign begins with a strong, viable marketing plan. To rise above in the internet marketing world, you must be prepared to pull out all the stops in the areas of promotion and advertising. Sound difficult? Think again. The expansion of the World Wide Web has made the ... content development, as well as, overall popularity. In the internet marketing realm, it's the web site visitors that make the world go round.

by PlaySeal
0 like 0 dislike
0 comments 237 views
Internet Marketing Through Self-Promotion

Selling an item or service through the internet can be a grueling task, without question. And most internet marketing techniques either don't work, or have been overused. Marketing through self-promotion is a new, innovative way to sell your products, while at the same time advertising your skills. ... about the subject at hand. The more that you promote and market yourself, the more others will want to know about your business and goals!

by ForceSoldier
0 like 0 dislike
0 comments 157 views
Online Internet Marketing Made Easy Through Blogging

Is Internet Marketing presenting a challenge for you? Have you been trying to make some money on line? Does everything you try seem to lead into a road block? I know how you feel. I felt the exact same way. When I found my secret I found out how simple making things happen could be. I ... group of 50 people. It will be interesting to hear about the results next month. I will post another article when this info is available. To Your Success.

by nicejone
0 like 0 dislike
0 comments 197 views
How to guide on marketing on the internet

If you are new to the net and interested in making money ethically then this article will educate you in the various methods of making money online. It uses a blog as an example of various types money making paths. Blogs cost nothing and are provided free to build a community on the internet ... , but remember I'm new to writing articles so don't be too harsh) The author may be contacted at anhharrisandsons@primusonline.com.au Happy netting.

by AmazingKitty
0 like 0 dislike
1 Comment 251 views
0 like 0 dislike
1 Comment 250 views
What are the Niche Marketing Misconceptions?

What are the Niche Marketing Misconceptions?

by Octopuppy
0 like 0 dislike
1 Comment 275 views
What are the marketing mistakes to avoid when promoting your business?

What are the marketing mistakes to avoid when promoting your business?

by nicejone
0 like 0 dislike
0 comments 456 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that's always right to any products is The Law of Advertising . Today, we know that there are a lot of ways to advertise. ... today, Audio4fun is the first name of voice changer software in the world. So, why don't you try to speech-up your business by online advertising?

image
by HuggingDuck
0 like 0 dislike
0 comments 219 views
Advertising and Internet: a Long term relationship

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have ... games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.

by Octopuppy
0 like 0 dislike
0 comments 249 views
Key Employees can and will leave your Business, are you prepared?

Very few businesses can claim to be prepared for the loss of key employees. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to 'business as usual'. It is quite a gut wrenching experience to see an employee you have worked with over ... following these steps for all positions in your business you will insulate yourself from some of the problems that occur when key employees leave your business.

image
by nicejone
0 like 0 dislike
0 comments 196 views
Advertising And Branding Today

Watch any given television long enough, and you'll be greeted by advertisements. And in today's ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the ... branding becomes apparent, and is the strongest proof yet that it's one of the most important in determining whether a company succeeds or fails.

by BouncyOracle
0 like 0 dislike
0 comments 966 views
Make Money Online With Blogs, Websites, And Adwords

If you've been online for any amount of time, then you've probably heard the best way to make money online is through your own information product. If you spend any time researching how to make money online you will no doubt come across hundreds of websites selling you the promise of ... your website traffic, because you will have more chances of sales or adsense clicks, being visited by more people and more chances to earn money online.

by HarshThunder
0 like 0 dislike
0 comments 278 views
Why Free Stuffs and Freebie Sites Are Popular on Industrialized Countries

Once I've read a book the millionaire next door that mentioned about the attitude of rich people who were frugal and financially fit. They were compared to those who were physically fit and exercise regularly. Isn't it those who have those bulges have to exercise to burn those calories? It is ironic that ... value their money. Getting free samples so just in case they don't like the product, no one will be blamed for not buying a better one.

image
by TwinNut
0 like 0 dislike
1 Comment 345 views
How to write and optimize an effective press release?

How to write press release for products and services i offer?

by TwinNut
0 like 0 dislike
1 Comment 269 views
What is neon sign and what to use them?

What is neon sign and what to use them?

by HistoryGuy
0 like 0 dislike
0 comments 1,126 views
Marketing and Sales: What is the difference?

Marketing and sales are one of the most important components of a business's survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves designing a product according to the needs of the market and ... Each department has its own role and should go hand in hand in selling the product of the company and should be the foremost important criteria.

by VoyageHooper
0 like 0 dislike
0 comments 99 views
Differences between Marketing and Advertising

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a ... the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.

by BeautifulWolf
0 like 0 dislike
0 comments 56 views
Marketing and Selling on Internet

Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets ... transferring funds, and paying bills are all performed online. Billions of dollars are invested every year in online advertising alone.

by Mosquiche
0 like 0 dislike
0 comments 610 views
Top Internet Marketing Blunders and How to Avoid Them

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners constantly execute some of the top internet marketing mistakes known to the cyber world. Building a clean, workable web site can be very simple if you educate yourself ... address. It is advisable to include a separate page solely for contact information, and have a link to your e-mail address on the home page.

by Dingopher
0 like 0 dislike
0 comments 339 views
How To Learn Internet Marketing and Make Money From Home

Are you searching for a way to make money from home? Well, if you are at all computer-literate, you should consider an internet-based business. One of the big advantages of making money with an internet business is that the startup costs required are very small. And it is also ... But the rewards can be tremendous, especially when you look back and see how you have been transformed from a total newbie to an accomplished internet marketer.

by HarshThunder
0 like 0 dislike
0 comments 160 views
Internet Marketing Research With Google, Ebay And Amazon

Internet searches are extremely effective in finding not only how popular your topic is, but how to set up your autoresponder for maximum results. A vast majority of internet users find what they're looking for by searching, whether they use a general web search engine like Google or a site- ... items by subject. You can browse through the available products related to your topic in this way without going back to your search results page.

by SilkPredator
0 like 0 dislike
0 comments 58 views
Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in Internet Marketing, ... income and make more money. As they say, money is in the list that's why most businesses consider opt in list as valuable as gold.

by SilentTrooper
0 like 0 dislike
0 comments 1,277 views
Free Advertising Tips - How to Write Ads that Sell

If you are interested in free advertising you are not alone. The fact of the matter is that more and more people are diving into free advertising because they can save a lot of money. After all, what is the point in taking out an ad in a newspaper if you can do this for free in ... free advertising. Without the proper words you are not going to get very far. Luckily, with a bit of practice you will be creating free advertisements that convert!

image
by Knighttime
0 like 0 dislike
0 comments 452 views
Additional phone lines allows for greater customer-service success

With the complexity of one's business comes the stress of an effective phone system. With multiple customer service representatives at my business, I found it hard to find a phone system that could handle the workload of the many users at one time. After researching other options, I found a ... essential to effective work equipment. And after taking the time to make a change in my company, I have continuously been satisfied with my decision.

by Amigod
0 like 0 dislike
0 comments 407 views
Build a strong business with strong customer relationships

Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. That tactic seems obvious to most people. What often is neglected is the post-sale follow up with customers, particularly when it comes to online businesses. ... perform. Treat your customers like your own family. Go out of your way to communicate with them. If you neglect them, they will go elsewhere.

image
by Cybora
0 like 0 dislike
0 comments 348 views
Cable Tv Advertising – With A Difference

Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content. There are two points to this. ... of the other local businesses using cable advertising. So, follow your instincts, but do so while on the path that others have forged before you.

by Prepatriarch
0 like 0 dislike
0 comments 352 views
Banner Advertising: How Does It Work?

So you are an internet marketer and you want to make money right? Or maybe you are just somebody with a product or service to sell that is looking for innovative ways to get your stuff in front of more customers eyes and increasing the size of your market share. Either way you have come to ... that is used and these advertising companies will place the ad on multiple different sites and collect the fees, and paying the site's owner or operator.

by Knightmare
0 like 0 dislike
0 comments 375 views
Avoid these advertising mistakes at all costs!

People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on incorrect information - usually in the form of cliches ... . You want to use simple, clean fonts for headlines and body copy. Save the artistic fonts for accents and things of that nature.

image
by Madept
0 like 0 dislike
0 comments 352 views
Business Cards : Does Your Business Information Stick?

Everybody that has ever been to a meeting, can recall the all familiar "passing" of the business cards. This powerfull marketing tool is often used matter of factly, and we have to wonder how often does the recipient of your card hold on to it, and use your business information positively? ... on my information. Next time you need business cards printed, think carefully, not only on content, but how you plan to present this vital information.

image
by Camella
0 like 0 dislike
0 comments 1,633 views
7 Questions Consumers Ask Before Buying Your Product

1. What's the deal? Customers want to know what they are getting into before they open up their wallet. One of the best ways to upset them is to give them unexpected fees at the last minute. Make the deal plain and simple... no unexpected and unpleasant surprises. 2. How do I benefit? ... an easy and painfree experience for your customers. If it's too complicated and lengthy, they'll just forget it... and you can kiss your profit goodbye.

image
by Hawkward
0 like 0 dislike
0 comments 301 views
10 Tips for a Successful Entrepreneurial Pitch

One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of ... your next pitch so that the next group doesn't have to ask them. Keep pitching and keep improving your pitch and eventually you may get funded.

image
by PerfumedNecromancer
Connect with us:
...