Business People Club

Search All Topics !

How to advertise in media?

0 like 0 dislike
125 views
Posted by HairyFoal
How to advertise in media?

Your comment

Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by FoolishJaguar
The media is a powerful thing -- the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you're doing.

Advertising in Newspapers and Magazines.

There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.

If there's a publication you're interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off the floor. Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won't be that economical.

There is, however, an exception: niche and trade magazines. If you've ever looked around in a newsagent, you will have seen just how many magazines there are out there, filling every conceivable gap in the market. You need to find the magazine that people who are interested in your services might read. For example, if you're a wedding photographer, look for a magazine called 'Your Wedding', 'Bride', or something similar. Advertising in these magazines will be far cheaper than placing an ad in a general-audience publication, and far more likely to actually get some responses.

Advertising on the Radio.

Wherever you are, the chances are that there's a local radio station. Once your home business grows to a decent size, you might consider buying some time on it.

Really, though, the only kind of home business that can benefit enough from radio ads to justify the cost is one that does anything to do with cars. Since radio is almost entirely limited to use as in-car entertainment now, you know that almost everyone your ad reaches will be a car-owner, and so might be interested in what you're offering. If you offer something that people need cheaply or even for free, you can get a big response.

Unfortunately, that response could be a little too big -- thanks to the time-sensitivity of radio, you'll get mobbed the next day, and then everyone will forget you again. Radio advertising offers the listener no opportunity to keep your ad and refer to it later, or to find it again in the future. You will find that any ads involving a phone number are spectacularly useless.

Advertising on the Television.

Unless your business is getting pretty big, this would be quite a bad idea. You'd have trouble producing and airing an ad even on local cable channels for less than $10,000. Of course, if there's a market for your product and you've got the budget for this, you could take a gamble and make a mint. The home businesses that tend to do best out of TV ads are ones that have a 'unique and useful invention' product with easy-to-demonstrate benefits -- think infomercial. Research shows that you can sell almost anything given a 60-second ad, a free phone number and a price point of $19.95.

Advertising on Billboards.

Here's one that gets overlooked pretty often, but can be very effective if you do it right. Billboard ads are relatively expensive, but they do generally stay up for a long time, and they can be very specifically targeted to an area -- the one where they're physically located. You'll have the best results with this if you can put one near enough to your business that it could say 'turn left at the next junction', or something like that. Phone numbers are, again, pretty useless, although you could have some luck putting a website address up there.

Advertising at the Movies.

Finally, here's one that often gets overlooked. If you turn up to the cinema early, you might have seen that before the big-budget ads, ads for local businesses are run. This can be a great place to advertise relatively inexpensively in quite a high-profile way, and it works especially well for takeaway food businesses.

Related posts

0 like 0 dislike
0 comments 180 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world- ... don't you try to speech-up your business by online advertising?

image
Posted by HuggingDuck
0 like 0 dislike
1 Comment 190 views
How to advertise using balloons?

How to advertise using balloons?

Posted by Cybora
0 like 0 dislike
0 comments 495 views
How to advertise your landscaping business?

Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses ... just as much as the dew on a beautifully landscaped lawn.

Posted by Conjursa
0 like 0 dislike
1 Comment 127 views
How to advertise the smart way?

How to advertise the smart way?

Posted by HistoryGuy
0 like 0 dislike
1 Comment 141 views
How to advertise my business for free?

How to advertise my business for free?

Posted by Titank
0 like 0 dislike
0 comments 167 views
7 Ways To Advertise Your Business For Free

. Free directories: directories are perfect for customers that are searching for a particular topic. What's great about them is ... for a recipe swapping group when you are advertising shaving cream.

image
Posted by ShowDolphin
0 like 0 dislike
1 Comment 143 views
What are the steps to advertise for free?

What are the steps to advertise for free?

Posted by Hawkward
0 like 0 dislike
0 comments 134 views
A Right Media Mix Can Make the Difference

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier ... compare, select and confirm purchases, connecting brands and their experiences.

Posted by VirtualAssassin
0 like 0 dislike
0 comments 341 views
Social Media Marketing - Goals and Effectiveness

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication ... role in directing, influencing and suggesting the community members.

Posted by DreamBaby
0 like 0 dislike
0 comments 116 views
12 Steps To Success In Creating Life-Changing Income

1. Step Discover The Quick & Easy Way To Make Your Websites Look Even More Professional, Without Spending One Cent On New Software ... successful internet business. You Too Can Make A Living Online!

image
Posted by TrainedGuy
0 like 0 dislike
0 comments 205 views
10 keys to guaranteed success in negotiations

Negotiating is a skill that like warfare tactics must be honed. It is important to be mentally prepared to win. Do the ground work ... if we look closely it is just mastering the art of negotiation.

Posted by VoyageHooper
0 like 0 dislike
0 comments 181 views
Free Advertising Tips - How to Write Ads that Sell

If you are interested in free advertising you are not alone. The fact of the matter is that more and more people are diving ... a bit of practice you will be creating free advertisements that convert!

image
Posted by Knighttime
0 like 0 dislike
0 comments 210 views
How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion ... video communication through video publishing & sharing on the web.

Posted by HairyFoal
0 like 0 dislike
0 comments 122 views
Top Internet Marketing Blunders and How to Avoid Them

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners ... and have a link to your e-mail address on the home page.

Posted by GraveGrass
0 like 0 dislike
0 comments 184 views
How to write a Killer Ad?

Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it's online ... consider these factors and you'll copy up with a Killer Ad.

Posted by MagicalCyborg
0 like 0 dislike
0 comments 104 views
How to guide on marketing on the internet

If you are new to the net and interested in making money ethically then this article will educate you in the various ... author may be contacted at anhharrisandsons@primusonline.com.au Happy netting.

Posted by AmazingKitty
0 like 0 dislike
1 Comment 116 views
How To Generate Highly Read Article Ideas?

How To Generate Highly Read Article Ideas?

Posted by GreedyPig
0 like 0 dislike
1 Comment 120 views
0 like 0 dislike
1 Comment 227 views
How to Choose A Domain Name That Floods Traffic To Your Website?

How to Choose A Domain Name That Floods Traffic To Your Website?

Posted by Madept
0 like 0 dislike
1 Comment 198 views
How to Sell With Branding

How can i sell more by branding my products and services?

Posted by ShowDolphin
0 like 0 dislike
1 Comment 292 views
how to promote my website for free?

I am building new website and how can i promote it? any tips?

Posted by VoyageHooper
0 like 0 dislike
1 Comment 141 views
How To Avoid Getting Your Adsense Account Terminated ?

How To Avoid Getting Your Adsense Account Terminated ?

Posted by Celestiger
0 like 0 dislike
1 Comment 164 views
Branding- How to Create A Name Your Customers Trust?

Branding- How to Create A Name Your Customers Trust?

Posted by ForceSoldier
0 like 0 dislike
1 Comment 160 views
How to write and optimize an effective press release?

How to write press release for products and services i offer?

Posted by TwinNut
0 like 0 dislike
0 comments 123 views
How To Get Massive Free Advertising With Ezines?

How does ezine work and how can i get advertise with it?

Posted by Explorer
0 like 0 dislike
1 Comment 153 views
how to market my ebook?

How to Market Your Ebook?

Posted by ForceSoldier
0 like 0 dislike
0 comments 178 views
How to Grab Customers' Attention With Advertising Balloons?

Let's face it: most small- and medium-sized companies don't have huge advertising budgets. Traditional media, such as ... your business from the relatively small investment of an advertising balloon!

Posted by HairyFoal
0 like 0 dislike
0 comments 195 views
How to Get the Word Out with Press Release Distribution?

If you have a small business, chances are that you're struggling to establish or maintain your market niche. To grow your ... press releases distributed by that service, knowing they are trustworthy.

Posted by HuggingDuck
0 like 0 dislike
0 comments 632 views
How to make money with adsense?

Make money at home, Google Adsense, is one of the most popular ways to create passive income.It shows ads that are ... revenue and all are highly keyword targeted and search engine optimized.

Posted by BouncyOracle
0 like 0 dislike
0 comments 516 views
How to use fee online classifieds ?

Free classified ads are quickly becoming a popular method for businesses to advertise. After all, it is free advertising and who can turn ... sellers, these sites are also a great way to meet people.

Posted by HarmlessRose
0 like 0 dislike
1 Comment 128 views
How to Market Your Ebook?

How to Market Your Ebook?

Posted by Finderpros
0 like 0 dislike
1 Comment 152 views
0 like 0 dislike
1 Comment 169 views
How to become your own publicist?

How to become your own publicist?

Posted by Robottom
0 like 0 dislike
1 Comment 119 views
how to get links to your website?

how to get links to your website?

Posted by DopeyPotato
0 like 0 dislike
0 comments 95 views
How to test your headlines?

How to test your headlines?

Posted by HarshThunder
0 like 0 dislike
1 Comment 123 views
How to know if you are wasting money advertising?

How to know if you are wasting money advertising?

Posted by PlaySeal
0 like 0 dislike
1 Comment 141 views
How to use t-shirt for marketing?

How to use t-shirt for marketing?

Posted by UncleRhino
0 like 0 dislike
1 Comment 134 views
0 like 0 dislike
1 Comment 142 views
How To Build Your Home Business with Networking?

How To Build Your Home Business with Networking?

Posted by CheeryGrin
0 like 0 dislike
1 Comment 134 views
How To Build a Profitable Subscriber List?

How To Build a Profitable Subscriber List?

Posted by MammothMoth
0 like 0 dislike
1 Comment 127 views
How To Build An Optin Email List That Stands Above The Crowd?

How To Build An Optin Email List That Stands Above The Crowd?

Posted by nicejone
0 like 0 dislike
1 Comment 106 views
how to outsmart your competition ?

how to outsmart your competition ?

Posted by LovableStorm
0 like 0 dislike
1 Comment 116 views
How to expand my business?

How to expand my business?

Posted by AmazingKitty
0 like 0 dislike
1 Comment 123 views
How to Create a Newsletter Name?

How to Create a Newsletter Name?

Posted by VoyageHooper
0 like 0 dislike
1 Comment 158 views
How to Effectively Brand Your Small Business?

How to Effectively Brand Your Small Business?

Posted by GreedySmile

online business.png

Connect with us:
...