Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
0 like 0 dislike
1,013 views
in Articles by

Choosing a domain name is a very critical part of your website marketing strategy. 

By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic by enhancing click through response. 

Pick a domain name that gives your prospects what they most desperately desire. By including the keywords in your domain name that are your customers desires, including them in your marketing messages and your website content you can't help but flood traffic to your website! 

Wondering what your customer's desires are? If so, you'll need to determine what your really selling. Let's look at an example product here: home security alarm system. 

Keep in mind few people know, nor do they care what the heck the product looks like or the features of the product such as size, color, weight, speed, or availability. The only thing they have an interest in is the "results" your product will achieve for them. It all boils down to what's-in-it-for-me?

Why would a prospect purchase a home alarm system? What's-in-it-for-them? If you think for just a moment you'll come up with the right answer. 

Yes, it's to protect their jewelry or valuables while they are at work or when the house is empty.

You must stop thinking of yourself or the features of your product to determine what your customer's deepest desires are. By turning your product or service features into "benefits" or "results" you'll be able to hit their hot buttons and flood traffic to your website in the process. 

The easiest way to turn features into benefits is to list all the features of your product or service on a piece of paper first. (a feature is a characteristic of a thing: size, color, weight, speed, availability) Then one by one turn each feature into a benefit for your customer. What's-in-it-for-me-- save money? youthfulness? friends? security? money? power? luxury? prestige? thinner body? obedient pet?

The traffic driving potential of keyword targeted domain names is awesome, provided that you research your target market and satisfy their "true" needs, desires and benefits. Once you have established this system for marketing, you'll be able to use your domain name to construct specific ad campaigns targeted to specific markets even if your website offers multiple products and services.

To take it a step further, you could formulate a domain name that works like a headline for a classified ad. When you break a headline down it should have several different parts. It should fan the flames of desire with a hint of information about solving a specific problem, satisfying a need, providing a benefit, or invoking curiosity with a call to action. Your domain name should contain as many of these "headline characteristics" as possible. Try and phrase the keywords into something relatively short, catchy and easy to remember.

Keep in mind "what's-in-it-for-me?" as to "what your really selling". The job of your domain name is to act like a headline to drive targeted traffic to your website by "scratching the itch of your customers." If you've found the right words to scratch that itch, then ONLY YOU can put it to use in your domain name. You'll find that not only will you do better on your search engine rankings you'll also attract a lot more attention with your pay per click ads or any type of advertising you use.

Please log in or register to reply to this topic.

Related topics

0 like 0 dislike
0 replies 826 views
posted in Articles by AfternoonFay
0 like 0 dislike
0 replies 1,137 views
0 like 0 dislike
0 replies 778 views
posted in Articles by Sassassin
0 like 0 dislike
0 replies 1,762 views
0 like 0 dislike
0 replies 876 views
0 like 0 dislike
0 replies 756 views
posted in Articles by HairyMagpie
0 like 0 dislike
0 replies 793 views
posted in Articles by Herogue
0 like 0 dislike
0 replies 883 views
0 like 0 dislike
0 replies 891 views
0 like 0 dislike
0 replies 876 views
0 like 0 dislike
0 replies 744 views
posted in Articles by Dingopher
0 like 0 dislike
0 replies 849 views
posted in Articles by Knightmare
0 like 0 dislike
0 replies 855 views
posted in Articles by GamerAlpaca
0 like 0 dislike
0 replies 680 views
posted in Articles by MysteryWasp
0 like 0 dislike
0 replies 814 views
posted in Articles by GiftedWrecker
0 like 0 dislike
0 replies 749 views
posted in Articles by BunBunny
0 like 0 dislike
0 replies 773 views
posted in Articles by Knighttime
0 like 0 dislike
0 replies 805 views
posted in Articles by CharmingChamp
0 like 0 dislike
0 replies 698 views
posted in Articles by Slayerk
0 like 0 dislike
0 replies 802 views
posted in Articles by SilentTrooper
0 like 0 dislike
0 replies 1,072 views
posted in Articles by UncleRhino
0 like 0 dislike
0 replies 708 views
0 like 0 dislike
0 replies 924 views
0 like 0 dislike
0 replies 651 views
posted in Articles by Knighthawk
0 like 0 dislike
0 replies 587 views
posted in Articles by Cybora
0 like 0 dislike
0 replies 802 views
posted in Articles by HistoryGuy
0 like 0 dislike
0 replies 840 views
posted in Articles by MysteryWasp
0 like 0 dislike
0 replies 805 views
posted in Articles by Mosquiche
0 like 0 dislike
0 replies 2,259 views
posted in Articles by GraveGrass
0 like 0 dislike
0 replies 1,155 views
0 like 0 dislike
0 replies 645 views
posted in Articles by Prepatriarch
0 like 0 dislike
0 replies 717 views
posted in Articles by Knighthawk
Connect with us:
...