Business People Club

How to Create a Newsletter Name?

0 like 0 dislike
247 views
by VoyageHooper
How to Create a Newsletter Name?

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by HairyFoal
What's in a name, a newsletter name?

When I wrote a plan for my e-mail newsletter, developing a name was a critical part of the planning process.

To develop it, I used a strategic approach. In other words, worked backward from my objectives to produce a newsletter name that would help me achieve those objectives. Of course, you might also consider other methods...

Other Newsletter Name Methods
For example, the two-column menu method. Take a word from Column A, let's say the company name, and a word from Column B, perhaps one of the standards like Gazette, or Chronicle, or Times. That gives us a utilitarian newsletter name like The Acme Gazette (assuming Acme is the company name).

Then there are reader contests. They work well for employee newsletters and member newsletters because readers get involved, making them feel they're part of the newsletter.

Or how about the clever method? Using brainstorming and creative thinking; the outcome a clever play on words or concepts.

And, then there's the benefits approach, a good tactic for customer newsletters. Take the product name plus a word or phrase that describes its most important benefit, and you've got a high-potential newsletter name.

The Strategic Newsletter Name Method
I decided, though, to use the strategic approach, which builds on objectives, and that seemed appropriate since this newsletter would explore the strategic side of organizational communication.

The newsletter has three objectives:
1. Supporting sales of my book, A Manager's Guide to Newsletters, by directing readers to the book's website,

2. Creating additional streams of revenue by selling ads in the newsletter, and

3. Associating my name (Abbott) with the idea of strategic communication.

Let's start with an easy one, objective 3, which calls for building an association between my name and the concept of strategic communication. So, my last name, at least, should go into the newsletter name.

Second, every newsletter or e-zine name should include some functional information. That way readers get an immediate idea of its content. Objective 3 refers to communication so the word 'communication' should get into the title.

That also helps me connect with objective number 1; as you will have noted, the subtitle of the book is Communicating for Results.

But, should it say communication, or more specifically strategic communication? Obviously the latter describes the content more precisely, but, the newsletter will be distributed by e-mail, so shorter is better. Second, the idea of strategic communication is a relatively uncommon one, and might reduce advertising sales (the second objective).

Focusing on objective 2, it helps if the type of medium (in this case a newsletter) is immediately identifiable. But, should I call it a newsletter, or should I call it an e-zine, which refers to an online newsletter or magazine?

I prefer 'newsletter' because my target audience is comprised of managers, who spend a limited amount of time online, and may not know what 'e-zine' means.

But, the length of the word 'newsletter' is an issue, because we want the name to fit in the subject line of an e-mail reader. So instead of 'newsletter,' I went with just 'letter.' That also adds a degree of personalization, because letter suggests a one-on-one relationship.

Pulling the pieces together I end up with Abbott's Communication Letter. I think the name satisfies all the objectives, and aptly describes a newsletter that explores how managers can use communication to help achieve their goals.

When you start looking for a newsletter name, think strategically before making a final decision. Not all newsletter names have the same potential.

Related posts

0 like 0 dislike
1 Comment 315 views
Branding- How to Create A Name Your Customers Trust?

Branding- How to Create A Name Your Customers Trust?

by ForceSoldier
0 like 0 dislike
0 comments 456 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that's always right to any products is The Law of Advertising . Today, we know that there are a lot of ways to advertise. ... today, Audio4fun is the first name of voice changer software in the world. So, why don't you try to speech-up your business by online advertising?

image
by HuggingDuck
0 like 0 dislike
0 comments 342 views
How to Choose A Domain Name That Floods Traffic To Your Website?

Choosing a domain name is a very critical part of your website marketing strategy. By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic by enhancing click through response. Pick a domain name that gives your prospects what ... on your search engine rankings you'll also attract a lot more attention with your pay per click ads or any type of advertising you use.

by Madept
0 like 0 dislike
1 Comment 243 views
0 like 0 dislike
1 Comment 252 views
How to Create Your Own Small Business Press Kit?

How to Create Your Own Small Business Press Kit?

by FatKomodoDragon
0 like 0 dislike
0 comments 286 views
How to write a Killer Ad?

Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it's online advertising or Offline advertising. A good ad could mean the difference between success and failure of a product. The tips mentioned below will give an insight to a write a ... send the mediocre product sales skyrocketing. The next time you write a Ad copy consider these factors and you'll copy up with a Killer Ad.

by MagicalCyborg
0 like 0 dislike
1 Comment 286 views
0 like 0 dislike
1 Comment 258 views
0 like 0 dislike
1 Comment 332 views
How conduct a market analysis on your business?

How to conduct a market analysis on your business?

by Butcherry
0 like 0 dislike
0 comments 170 views
How to create A Trade Show Budget?

How to create A Trade Show Budget?

by Falconjurer
0 like 0 dislike
0 comments 215 views
4 Inexpensive Ways To Turn That Old Booth Into a Sparkling Oasis

Is your trade show booth beginning to show its age? Have people seen your booth so many times that you've gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can't scrape enough together to purchase one? Well, you'll be ... booth more cheerful and upbeat. If you haven't used them in the past and start using them now to automatically update the look of your trade show booth.

by CheeryGrin
0 like 0 dislike
0 comments 260 views
5 Ways to Have a Sound Postcard Marketing

Postcards, if used wisely, can be a great marketing tool. It can transmit your business' information by just hand transfer. It is one of the most convenient and economical tool that you can rely. Sound marketing is easy if you just know where to put emphasis. Here are the vital ... advantage of its charisma? Postcards can quickly and inexpensively convey your marketing message. Use them to keep the customers and making them return for more!

image
by BouncyOracle
0 like 0 dislike
0 comments 199 views
Business Tools to Help You Run a Successful Business

When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely that we will understand all of the financial and legal ramifications of a new business, especially when we need to concentrate on getting that elusive first sale or completing the first ... with the wrong (or no) tools. You will find that the time it takes to get the right tools will pay off time and time again.

by VirtualAssassin
0 like 0 dislike
0 comments 202 views
Promotional Items As Keys To A Successful Business

Advertise your business through promotional items to boost your profits. Learn how to create and fully utilize your promotional items. Setting up a business of your own is tough. Managing it and bringing it to its maximum potential and productivity is very challenging. In order for this to ... all of these your business will definitely by one step ahead. You'll come to appreciate the wonders of promotional items in advertising and marketing.

by CharmingChamp
0 like 0 dislike
0 comments 225 views
10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site

1. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust. 2. People will revisit your web site to participate on your discussion ... your own products and services on your discussion board or chat room. You could also join other people's affiliate programs and make commissions advertising them.

by Butcherry
0 like 0 dislike
0 comments 1,277 views
Free Advertising Tips - How to Write Ads that Sell

If you are interested in free advertising you are not alone. The fact of the matter is that more and more people are diving into free advertising because they can save a lot of money. After all, what is the point in taking out an ad in a newspaper if you can do this for free in ... free advertising. Without the proper words you are not going to get very far. Luckily, with a bit of practice you will be creating free advertisements that convert!

image
by Knighttime
0 like 0 dislike
0 comments 267 views
How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile ... slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.

by HairyFoal
0 like 0 dislike
0 comments 211 views
Top Internet Marketing Blunders and How to Avoid Them

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners constantly execute some of the top internet marketing mistakes known to the cyber world. Building a clean, workable web site can be very simple if you educate yourself ... address. It is advisable to include a separate page solely for contact information, and have a link to your e-mail address on the home page.

by GraveGrass
0 like 0 dislike
0 comments 197 views
How to guide on marketing on the internet

If you are new to the net and interested in making money ethically then this article will educate you in the various methods of making money online. It uses a blog as an example of various types money making paths. Blogs cost nothing and are provided free to build a community on the internet ... , but remember I'm new to writing articles so don't be too harsh) The author may be contacted at anhharrisandsons@primusonline.com.au Happy netting.

by AmazingKitty
0 like 0 dislike
1 Comment 223 views
How To Generate Highly Read Article Ideas?

How To Generate Highly Read Article Ideas?

by GreedyPig
0 like 0 dislike
1 Comment 319 views
How to Sell With Branding

How can i sell more by branding my products and services?

by ShowDolphin
0 like 0 dislike
1 Comment 423 views
how to promote my website for free?

I am building new website and how can i promote it? any tips?

by VoyageHooper
0 like 0 dislike
1 Comment 263 views
How To Avoid Getting Your Adsense Account Terminated ?

How To Avoid Getting Your Adsense Account Terminated ?

by Celestiger
0 like 0 dislike
1 Comment 303 views
How to advertise using balloons?

How to advertise using balloons?

by Cybora
0 like 0 dislike
1 Comment 345 views
How to write and optimize an effective press release?

How to write press release for products and services i offer?

by TwinNut
0 like 0 dislike
0 comments 208 views
How To Get Massive Free Advertising With Ezines?

How does ezine work and how can i get advertise with it?

by Explorer
0 like 0 dislike
1 Comment 281 views
0 like 0 dislike
0 comments 263 views
How to Grab Customers' Attention With Advertising Balloons?

Let's face it: most small- and medium-sized companies don't have huge advertising budgets. Traditional media, such as print, television, and radio advertising are far too expensive. And, for those businesses that rely on walk-in traffic, Internet advertising won't reach the intended ... advertising balloon in the sky. Just imagine how much recognition you can get from your business from the relatively small investment of an advertising balloon!

by HairyFoal
0 like 0 dislike
0 comments 278 views
How to Get the Word Out with Press Release Distribution?

If you have a small business, chances are that you're struggling to establish or maintain your market niche. To grow your business to the next level, you need to get the word out to your target audience. You probably don't have the budget to place prominent print advertising, much less ... has a proven track record, you can be assured that the media will turn to the press releases distributed by that service, knowing they are trustworthy.

by HuggingDuck
0 like 0 dislike
0 comments 605 views
How to advertise your landscaping business?

Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business. The largest expenses that a landscaping business has are advertising and the cost of equipment. The ... costs and increase profits, your company's bank account will begin to glimmer just as much as the dew on a beautifully landscaped lawn.

by Conjursa
0 like 0 dislike
0 comments 738 views
How to make money with adsense?

Make money at home, Google Adsense, is one of the most popular ways to create passive income.It shows ads that are relevant to your contents and integrated very well inside your website. Instead, Google Adwords allows to make advertise on Google search engine, so your ad may ... from adsenselover. These all pre_built websites are fully optimized for to make good adsense revenue and all are highly keyword targeted and search engine optimized.

by BouncyOracle
0 like 0 dislike
0 comments 640 views
How to use fee online classifieds ?

Free classified ads are quickly becoming a popular method for businesses to advertise. After all, it is free advertising and who can turn that down? However, for businesses that have never used free classified advertising before, it can seem confusing. In reality, online classified advertising is very easy ... more than ever connected people in this world. Aside from connecting buyers and sellers, these sites are also a great way to meet people.

by HarmlessRose
0 like 0 dislike
1 Comment 259 views
0 like 0 dislike
1 Comment 284 views
0 like 0 dislike
1 Comment 237 views
0 like 0 dislike
1 Comment 242 views
0 like 0 dislike
0 comments 179 views
0 like 0 dislike
1 Comment 213 views
How to know if you are wasting money advertising?

How to know if you are wasting money advertising?

by PlaySeal
0 like 0 dislike
1 Comment 251 views
0 like 0 dislike
1 Comment 248 views
0 like 0 dislike
1 Comment 263 views
How To Build Your Home Business with Networking?

How To Build Your Home Business with Networking?

by CheeryGrin
0 like 0 dislike
1 Comment 242 views
How To Build An Optin Email List That Stands Above The Crowd?

How To Build An Optin Email List That Stands Above The Crowd?

by nicejone
0 like 0 dislike
1 Comment 212 views
0 like 0 dislike
1 Comment 251 views
0 like 0 dislike
1 Comment 282 views
How to Effectively Brand Your Small Business?

How to Effectively Brand Your Small Business?

by GreedySmile
Connect with us:
...