Business People Club

Branding- How to Create A Name Your Customers Trust?

0 like 0 dislike
321 views
by ForceSoldier
Branding- How to Create A Name Your Customers Trust?

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by PlaySeal
If you want customers to spend money with you online, you have to make them feel confident they’re dealing with a legitimate business. They’re giving you their personal information, as well as their credit card number. If your website sends a clear message you run your business from home, they may not feel comfortable entrusting you with that kind of info. That’s why it’s important to create a brand your customers recognize and trust.

What’s a Brand?

A brand is what differentiates you from every other eBiz out there:

• A brand is a set of expectations you create in your customers’ minds in regards to your business. It comprises everything from the quality of your website to your customer service to your actual merchandise. More than just a name and logo, it’s your buyer’s entire experience with your company.

• A brand is a reputation. A good brand adds value to your product—buyers expect a certain quality based on the brand name. If they recognize your brand and have a good association with it, they’re likely to choose it over other similar products, even if it costs a little more.

Your Branding Should Be Consistent

Explains Eileen Parzek, of http://SohoItGoes.com, “Consistently use a brand design throughout all your different marketing material… It gives a sense you’re bigger than you really are.” You need to figure out what your marketing message is and carry that message through all your promotional materials. If you have business cards, press kits, and print materials, they should reflect the design of your website from the fonts and color palette to the logo and tagline.

Your format should also persist through all of your web pages—the layout, the tone of your copy, even your navigation. Having a unified, professional-looking web store can go a long way towards building a customer’s confidence in you. A well-designed site gives your business credibility—customers associate the quality of your site with the quality of service and merchandise they expect from you.

Your Branding Should Be Continuous

Your brand should evolve to reflect the changing needs of your target market—branding’s an ongoing process. It begins, ideally, in your business’ startup phase and continues through the life cycle of your business. Says Parzek, “[Branding] is not something you ever stop doing. You have to be conscious of it at all times.”

Related posts

0 like 0 dislike
1 Comment 253 views
0 like 0 dislike
0 comments 348 views
How to Choose A Domain Name That Floods Traffic To Your Website?

Choosing a domain name is a very critical part of your website marketing strategy. By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic by enhancing click through response. Pick a domain name that gives your prospects what ... on your search engine rankings you'll also attract a lot more attention with your pay per click ads or any type of advertising you use.

by Madept
0 like 0 dislike
1 Comment 264 views
0 like 0 dislike
0 comments 462 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that's always right to any products is The Law of Advertising . Today, we know that there are a lot of ways to advertise. ... today, Audio4fun is the first name of voice changer software in the world. So, why don't you try to speech-up your business by online advertising?

image
by HuggingDuck
0 like 0 dislike
1 Comment 256 views
How to Create Your Own Small Business Press Kit?

How to Create Your Own Small Business Press Kit?

by FatKomodoDragon
0 like 0 dislike
1 Comment 328 views
How to Sell With Branding

How can i sell more by branding my products and services?

by ShowDolphin
0 like 0 dislike
0 comments 270 views
How to Grab Customers' Attention With Advertising Balloons?

Let's face it: most small- and medium-sized companies don't have huge advertising budgets. Traditional media, such as print, television, and radio advertising are far too expensive. And, for those businesses that rely on walk-in traffic, Internet advertising won't reach the intended ... advertising balloon in the sky. Just imagine how much recognition you can get from your business from the relatively small investment of an advertising balloon!

by HairyFoal
0 like 0 dislike
1 Comment 251 views
0 like 0 dislike
1 Comment 340 views
How conduct a market analysis on your business?

How to conduct a market analysis on your business?

by Butcherry
0 like 0 dislike
0 comments 233 views
10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site

1. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust. 2. People will revisit your web site to participate on your discussion ... your own products and services on your discussion board or chat room. You could also join other people's affiliate programs and make commissions advertising them.

by Butcherry
0 like 0 dislike
0 comments 1,175 views
Customers: The Key To Successful Marketing

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be ... a discount on a future purchase is a nice way to show your appreciation for them taking the time to respond to your survey. (C) 2005 Debbie LaChusa

by GiftedWrecker
0 like 0 dislike
1 Comment 267 views
How To Avoid Getting Your Adsense Account Terminated ?

How To Avoid Getting Your Adsense Account Terminated ?

by Celestiger
0 like 0 dislike
0 comments 609 views
How to advertise your landscaping business?

Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business. The largest expenses that a landscaping business has are advertising and the cost of equipment. The ... costs and increase profits, your company's bank account will begin to glimmer just as much as the dew on a beautifully landscaped lawn.

by Conjursa
0 like 0 dislike
1 Comment 265 views
0 like 0 dislike
1 Comment 289 views
0 like 0 dislike
1 Comment 241 views
0 like 0 dislike
0 comments 180 views
0 like 0 dislike
1 Comment 252 views
0 like 0 dislike
1 Comment 267 views
How To Build Your Home Business with Networking?

How To Build Your Home Business with Networking?

by CheeryGrin
0 like 0 dislike
1 Comment 217 views
0 like 0 dislike
1 Comment 285 views
How to Effectively Brand Your Small Business?

How to Effectively Brand Your Small Business?

by GreedySmile
0 like 0 dislike
1 Comment 258 views
How To Sky Rocket Your Google AdWords Revenue?

How To Sky Rocket Your Google AdWords Revenue?

by Octopuppy
0 like 0 dislike
1 Comment 265 views
0 like 0 dislike
0 comments 294 views
How to write a Killer Ad?

Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it's online advertising or Offline advertising. A good ad could mean the difference between success and failure of a product. The tips mentioned below will give an insight to a write a ... send the mediocre product sales skyrocketing. The next time you write a Ad copy consider these factors and you'll copy up with a Killer Ad.

by MagicalCyborg
0 like 0 dislike
1 Comment 291 views
0 like 0 dislike
1 Comment 263 views
0 like 0 dislike
0 comments 245 views
Innovative Solutions for Internet Branding

Since the advent of the Internet, computers have changed the way people work, play and communicate. Today's children are learning by computer games. Today's businesses are building stronger relationships and experiencing significant change in organization and filing, research and operation - and ... an efficient search engine, an easy-to-use interface for people who are visually and audibly impaired and multilingual menus and translators.

by Titank
0 like 0 dislike
0 comments 198 views
Advertising And Branding Today

Watch any given television long enough, and you'll be greeted by advertisements. And in today's ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the ... branding becomes apparent, and is the strongest proof yet that it's one of the most important in determining whether a company succeeds or fails.

by BouncyOracle
0 like 0 dislike
0 comments 272 views
Conducting A Market Analysis On Your Business

The term "market analysis" is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment. In fact, many small business owners don't understand the process or complain that conducting a market analysis is too complicated or too expensive and wonder why or if ... or service, it will help you figure out the best ways to reach your customers, price your products or service and ultimately make more sales!

by TrainedGuy
0 like 0 dislike
0 comments 228 views
Turn Your Web Site into a Lead Generation Machine

With a few simple steps, you can turn your web site into a lead generation machine. Here's how: Hook - Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be ... to your site. If there are no people coming to your site, the best lead generation tools in the world won't help you get new clients.

by Sassassin
0 like 0 dislike
0 comments 191 views
Angry customers - what can we do with them

"You are the worst company I have bought from!" - writes the client. Oops, bossss! What should I write back? It is very hard to select words when some of your customers is angry and complains about your company. Read more for an insight into it. All is well when it ends well. And ... the statistics as a guide: it shows that about seven out of ten complaining guests will do business with you again if you resolve the complaint in their favor.

by SilkPredator
0 like 0 dislike
0 comments 208 views
Why Educated Consumers are Better Customers

Educated Consumers Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers. Lets take ... and unrealistic expectations while education leads to long term happy and helpful customers. Permissions: Permissions and notification of use not required.

by PerfumedNecromancer
0 like 0 dislike
1 Comment 284 views
0 like 0 dislike
1 Comment 257 views
How Can You Lure Consumers Into Loving Your Brand?

How Can You Lure Consumers Into Loving Your Brand?

by Monkeyno
0 like 0 dislike
0 comments 176 views
How to create A Trade Show Budget?

How to create A Trade Show Budget?

by Falconjurer
0 like 0 dislike
0 comments 1,320 views
10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy. 2. Turn your ad into an article. It could be a story, or how-to article. This ... tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.

image
by Richard S.
0 like 0 dislike
0 comments 303 views
5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started: 1) Attend organization meetings Where do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and ... be too. And don't forget to use keywords. These are what the search engines will use to find the content in your blog and draw others to it.

image
by GardenParrot
0 like 0 dislike
0 comments 271 views
7 Ways To Advertise Your Business For Free

. Free directories: directories are perfect for customers that are searching for a particular topic. What's great about them is that you only have to post once and they are good for long periods of time. It saves a lot of your time when you don't have to resubmit your information every week or ... . Only join groups with the same interests as yours. In other words, don't sign up for a recipe swapping group when you are advertising shaving cream.

image
by ShowDolphin
0 like 0 dislike
0 comments 350 views
10 Ways To Ensure Your Flyer Avoids The Bin

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps ... the flyer yourself can maximise your budget. Your personal enthusiasm and a friendly face can work wonders. 10. Er, try not to stand near a bin.

image
by BeautifulWolf
0 like 0 dislike
0 comments 317 views
66 Ways To Promote Your product or Services

Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed. The true is you can ... .com if you would like me to explain any of these in a report that your interest in. It will be at least 2 pages with a lot of information.

image
by PositiveVoid
0 like 0 dislike
0 comments 209 views
9 Amazingly Easy Ways To Writing Your Greatest Sales Letter Ever

It is very common that people who are new to Internet Marketing will face with difficulties writing their own sales copy - a job called copywriting. Nevertheless, it is amazingly easy if you follow these 9 easy ways: 1. Headline The most important thing in a sales letter is the headline, it ... they read, especially an interesting one. If you can write a good story and keep your prospects hooked right down until the order button, you succeeded.

by Explorer
0 like 0 dislike
0 comments 207 views
10 ways to get more visitors to your website

If your website traffic has suddenly come to a stand-still, you may need to give your site a marketing jump start. This is really directed towards Information Marketing (one of the best markets around) but can really be applied to anything. Here are a few ways to get your traffic flowing again. 1.Buy hits ... . These should give you some good ideas to get more traffic, and maybe even spark some ideas of your own! Best wishes, Maranda Mann

by LoyalChief
0 like 0 dislike
0 comments 300 views
5 Ways To Drive Visitors Away From Your Website

There are tons of resources available that will teach you how to make money on the internet. Heck, I've written tutorials like that myself. But, perhaps it's easier to demonstrate what to do, with a lesson on what not to do. This article will teach you how to drive visitors away from your website screaming ... trying to drive you away. If you are spending time and energy putting up a website to make money, then, make some money. You CAN do it!

by AfternoonFay
0 like 0 dislike
0 comments 196 views
14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe. 2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience. 3. Give your visitors a free membership ... contact information to receive the free course. 14. Offer your visitors free software to download. Have them sign-up to get an access code to unlock the software.

by UncleRhino
0 like 0 dislike
0 comments 220 views
7 Ways To Sky Rocket Your Google AdWords Revenue

Making money online is the goal of every entrepreneur, and one of the most effective ways of generating revenue online is to use Google Adwords. But, to make the most of what Adwords offers, you must have a firm grasp on how to run an effective Adwords campaign. The first step you must ... thorough understanding of what to expect could end up costing you money, so be sure to do your research before you actually start bidding and placing ads.

by MagicalCyborg
Connect with us:
...