Business People Club


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17 Tips On Presenting Corporate & Office Areas

1. If you operate an office that receives visiting clients you probably have a reception area. Such an area can be used to great advantage. While your client is waiting to see you why not give them the opportunity to learn about you and the company? Large photographs of the factory or the ... countries to intently study their business card for a few seconds when it is offered to you and to avoid pointing with your finger, instead gesturing direc

by FoolishJaguar
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4 Key Points to Branding

Here are four things you should keep in mind as you build your company's brand: 1) Own the Significant Thing : Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns Engineering in the car ... remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it. Good luck.

by GreedySmile
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Innovative Solutions for Internet Branding

Since the advent of the Internet, computers have changed the way people work, play and communicate. Today's children are learning by computer games. Today's businesses are building stronger relationships and experiencing significant change in organization and filing, research and operation - and ... an efficient search engine, an easy-to-use interface for people who are visually and audibly impaired and multilingual menus and translators.

by Titank
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How to Sell With Branding

How can i sell more by branding my products and services?

by ShowDolphin
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Ten Branding Musts

Branding is not just your logo or tagline or the "look" and "feel" of your marketing communications. Branding is the sum total of your customer's experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your ... communications from every department. Sending a cohesive message will build brand equity. Evaluate and measure performance. Make changes as needed but be patient.

by Conjursa
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Your Ultimate Ambassadors

Brand Identity is a promise. Whether that promise involves product quality, service, price or a million other things variables. A strong brand identity can place a business above its competition all by itself. But having a brand that's strong takes time, money and effort to grow. It's not as easy as ... failure. You, as leadership, must earn it. But once you do, you'll have a company that is full of happy, motivated successful brand ambassadors.

by AfternoonFay
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You Can't Turn Cheese Into Jelly

Everyone's heard of a company called Kraft. "Hey, those are the cheese people." Yep. For years, Kraft and cheese were one and the same. It was an example of branding with a position competitors would have been hard-pressed to wear down had company brass been content in their cheesiness. They weren't. Like many ... jack-of-all-trades really is master of none. So if you are a master, or wish to become one, do it. Be it. Just no to everyone.

by PlushSeal
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Why Brand?

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you. Link your business with a design, logo, slogan, and/or color and observe the positive results. Brands create a feeling of ... to identify with it, your sales can increase naturally. You won't have to spend as much time planning marketing strategies to attract the public.

by PerfumedNecromancer
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What's in it For the Customer?

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren't concerned about the logical points of the purchase. If they were, the vast majority of us ... including yours -- has a brand. The question is whether your brand is being determined by outside factors, or if are you actively building it on your terms.

by CheeryGrin
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What Constitutes Branding?

You may have heard something about 'branding' in regards to marketing, but perhaps you've wondered what that means exactly. Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times ... That is your brand. When people see you continually as one thing, they begin to expect the same from you and they get used to you.

by TrainedGuy
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Using Your Logo Efficiently

There should be a consistent look and feel to every page of your website. You want your visitors to know they haven't actually left your site when they go to another page. Icons for going back or to the next page, for printing the page or even the icons that line your menu should ... , you can make it so prospective customers automatically think of you when they see your logo. This is one of the simplest yet most effective branding methods.

by MammothMoth
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Three Key Ingredients in Branding

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: ... , then you're invisible. Branding your products and services will give you an edge over your competition and enhance your value to your target market.

by BunBunny
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The Loyalty Factor

What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we've defined the term and given it a comprehensive meaning.. A brand consists of eight basic building blocks: ... it and continue to experience it. The more we experience it, the more loyal we become. Loyalty is the currency that cannot be traded for dollars.

by Oystrich
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Signs -Ultimate Sales Tools

A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do. Vehicle signs are one of the most cost-effective advertising tools available to maximize the ... , you may want to think about the completed projects of graphic designers working at the sign company. This may well be your best investment.

by KeyboardPie
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Saying it With Color

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method. Choosing the right dominant color for your brand is crucial. This color should appear on all your ... eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products.

by BouncyOracle
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Promoting Your Brand

Remember the importance of branding. If you haven't already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand Make your brand as unique as possible. Catch the eye of the public by creating something different- ... . Brands are an extremely effective marketing tool. When working with your concept, consider the above to ensure the development of an effective brand.

by HarmlessRose
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Personal Branding for Success

One important part of branding is the image you yourself portray. Developing a likable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers. Think about it. Would you rather do business with ... as you do in branding your product. In the end, if you can't sell yourself, you'll find it nearly impossible to sell your product.

by Richard S.
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Living Your Brand

Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their ... . Simple changes without changing the overall message are needed to survival. Grow with and ahead of your buyer. Don't let your brand get left behind

by GardenParrot
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Internal Branding

A brand is recognition of a company and its products. It can be in the form of logo, symbol, color or just a name. This recognition helps differentiate a company among its competitors. Creation of a brand is not just creating a logo or byline statement or a symbol. It is the creation of an experience that ... create. The best way to do this is to go over it during the hiring process. In the end, it will save much stress and perhaps customers.

by CharmingChamp
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Initial Steps of Branding Yourself

Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image ... identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO needs to live your brand.

by Slayerk
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How to Sell With Branding

When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind's eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. Be known for doing good in 1 ... name. You can register a domain name and forward it to point at your Blog. Use the domain masking feature that allows your website to have a professional look.

by Robottom
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Have You Been Branded?

The personal brand you project affects others' decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects ... advantage over the competition in the market place. With a great personal brand, you are already half sold and thus far above the competition.

by Catnip
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Five Benefits of Personal Branding

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you're passionate about. Branding is not just about you being better than your competition. It's about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits ... will be perceived as an expert the more you are visible to your target audience. Your brand will propel you to the top in your marketplace.

by Tomatoad
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Benefits of Branding

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn't just a logo. Your businesses purpose, focus, and image all combine to create your brand. Why should you make this effort? Below are a few benefits: *You are ... they are willing to pay a higher price. Having a great brand will make your company have a superior image and cause consumers forget about the competition.

by GraveGrass
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Become an Expert at Something

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product. ... your achievements and successes. Branding yourself as an expert is all about getting other people to recognize something about you that you already know.

by DopeyPotato
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