Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
0 like 0 dislike
443 views
in Articles by
Brand Identity is a promise. Whether that promise involves product quality, service, price or a million other things variables.
A strong brand identity can place a business above its competition all by itself. But having a brand that's strong takes time, money and effort to grow. It's not as easy as just creating a logo or writing a tagline. Brand identity is the reason you give your customer to pick you instead of your competition.

Successful re-branding involves "evolution," not "revolution." You must make an impact on upon your existing customers that your new brand is just a new and improved version of the same you. It's vital to not get too extreme with a re-branding effort because you could end up destroying delicate emotional ties and customer loyalty.

Having a brand identity that resonates with your market is imperative, but not at the expense of the people within your company. They need to not only get it, but also be your brand's most ardent ambassadors. Do your employees believe in your company? Do they feel like they have a vested stake in its success? Companies with solid brand identities can say yes to these questions. Can yours? If not, here's some things you can do:

1. Get every aspect of your company on the same page. Get all your departments talking to each other and understanding each other.
2. Give everyone a common understanding of the company, its mission and their part in it. They should feel like they have ownership-even if they don't.
3. Reinforce brand values and behaviors. Constantly promote these fundamentals until they're second nature.
Your employees will ultimately determine your success or failure. You, as leadership, must earn it. But once you do, you'll have a company that is full of happy, motivated successful brand ambassadors.

Please log in or register to reply to this topic.

Related topics

0 like 0 dislike
0 replies 441 views
posted in Articles by KeyboardPie
0 like 0 dislike
0 replies 504 views
posted in Articles by MammothMoth
0 like 0 dislike
0 replies 548 views
posted in Articles by HarmlessRose
0 like 0 dislike
0 replies 531 views
posted in Articles by GardenParrot
0 like 0 dislike
0 replies 475 views
posted in Articles by PlushSeal
0 like 0 dislike
0 replies 463 views
posted in Articles by PerfumedNecromancer
0 like 0 dislike
0 replies 492 views
posted in Articles by CheeryGrin
0 like 0 dislike
0 replies 597 views
posted in Articles by TrainedGuy
0 like 0 dislike
0 replies 508 views
posted in Articles by BunBunny
0 like 0 dislike
0 replies 502 views
posted in Articles by Oystrich
0 like 0 dislike
0 replies 549 views
posted in Articles by Conjursa
0 like 0 dislike
0 replies 453 views
posted in Articles by BouncyOracle
0 like 0 dislike
0 replies 564 views
posted in Articles by Richard S.
0 like 0 dislike
0 replies 542 views
posted in Articles by CharmingChamp
0 like 0 dislike
0 replies 540 views
posted in Articles by Slayerk
0 like 0 dislike
0 replies 493 views
posted in Articles by Robottom
0 like 0 dislike
0 replies 484 views
posted in Articles by Catnip
0 like 0 dislike
0 replies 824 views
posted in Articles by Tomatoad
0 like 0 dislike
0 replies 593 views
posted in Articles by GraveGrass
0 like 0 dislike
0 replies 568 views
posted in Articles by DopeyPotato
0 like 0 dislike
0 replies 567 views
posted in Articles by DreamBaby
0 like 0 dislike
0 replies 513 views
posted in Articles by HistoryGuy
0 like 0 dislike
0 replies 564 views
posted in Articles by SilentTrooper
0 like 0 dislike
0 replies 511 views
posted in Articles by HistoryGuy
0 like 0 dislike
0 replies 894 views
posted in Articles by FoolishJaguar
0 like 0 dislike
0 replies 800 views
posted in Articles by GreedySmile
0 like 0 dislike
0 replies 722 views
posted in Articles by Titank
0 like 0 dislike
0 replies 1,233 views
0 like 0 dislike
0 replies 517 views
posted in Articles by KeyboardPie

55,459 topics

594 replies

3 comments

1,623,835 users

Connect with us:
...