Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
0 like 0 dislike
518 views
in Articles by
What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we've defined the term and given it a comprehensive meaning..

A brand consists of eight basic building blocks:

- The Name
- The Logo (brand icon)
- The Brand's Colors
- The Slogan and Brand Messaging
- The Sound of the Brand
- The Overall Look and Feel = The Brand's Position
- Packaging the Brand
- The Brand Experience

A Brand is the greater sum of its parts. It is always more than just the nuts and bolts, the pieces; great brands are always the result of the whole equaling more than the sum of its parts.

Branding is about making me, the consumer or buyer, more hip, more in the "know," more cool than anybody else. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed and more effortlessly gorgeous than any other generation that we know.

We want everything to mean more. We want everything to have meaning. That's why we flock to the reality shows. Why we love "The Apprentice" and "American Idol" and other top realistic shows. We crave authenticity in this age of fabrication and falsehood. We "just want to be real."

We want to be able to trust what we buy and whom we buy from. That's why Coke is still the number one brand in the world. The more we know about a brand, the more we trust it. The more we trust it, the more we buy it and continue to experience it. The more we experience it, the more loyal we become.

Loyalty is the currency that cannot be traded for dollars.

Please log in or register to reply to this topic.

Related topics

0 like 0 dislike
0 replies 459 views
posted in Articles by AfternoonFay
0 like 0 dislike
0 replies 491 views
posted in Articles by PlushSeal
0 like 0 dislike
0 replies 479 views
posted in Articles by PerfumedNecromancer
0 like 0 dislike
0 replies 513 views
posted in Articles by CheeryGrin
0 like 0 dislike
0 replies 617 views
posted in Articles by TrainedGuy
0 like 0 dislike
0 replies 523 views
posted in Articles by MammothMoth
0 like 0 dislike
0 replies 524 views
posted in Articles by BunBunny
0 like 0 dislike
0 replies 566 views
posted in Articles by Conjursa
0 like 0 dislike
0 replies 455 views
posted in Articles by KeyboardPie
0 like 0 dislike
0 replies 468 views
posted in Articles by BouncyOracle
0 like 0 dislike
0 replies 565 views
posted in Articles by HarmlessRose
0 like 0 dislike
0 replies 580 views
posted in Articles by Richard S.
0 like 0 dislike
0 replies 545 views
posted in Articles by GardenParrot
0 like 0 dislike
0 replies 558 views
posted in Articles by CharmingChamp
0 like 0 dislike
0 replies 554 views
posted in Articles by Slayerk
0 like 0 dislike
0 replies 511 views
posted in Articles by Robottom
0 like 0 dislike
0 replies 500 views
posted in Articles by Catnip
0 like 0 dislike
0 replies 842 views
posted in Articles by Tomatoad
0 like 0 dislike
0 replies 610 views
posted in Articles by GraveGrass
0 like 0 dislike
0 replies 586 views
posted in Articles by DopeyPotato
0 like 0 dislike
0 replies 582 views
posted in Articles by DreamBaby
0 like 0 dislike
0 replies 528 views
posted in Articles by HistoryGuy
0 like 0 dislike
0 replies 578 views
posted in Articles by SilentTrooper
0 like 0 dislike
0 replies 537 views
posted in Articles by HistoryGuy
0 like 0 dislike
0 replies 923 views
posted in Articles by FoolishJaguar
0 like 0 dislike
0 replies 826 views
posted in Articles by GreedySmile
0 like 0 dislike
0 replies 757 views
posted in Articles by Titank
0 like 0 dislike
0 replies 484 views
posted in Articles by Herogue
0 like 0 dislike
0 replies 1,260 views
0 like 0 dislike
0 replies 595 views
posted in Articles by Finderpros

55,458 topics

594 replies

3 comments

1,623,835 users

Connect with us:
...