Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
753 views
in Articles by
You may have heard something about 'branding' in regards to marketing, but perhaps you've wondered what that means exactly.
Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone- it's a hard-core recognition factor.

Branding is more about the following of rules because if you don't follow those rules, things don't look the same and people won't remember you. When you put out your marketing pieces, you want to create a similar look and feel so that people remember you. And you want that similar look and feel on every thing you put out.
The good thing is that you get to make the rules...colors the same, style of lettering the same, logo etc. And there is some flexibility as long as you follow the rules. You can't go too far out of bounds, but you can change some things within the frame of what others can still recognize.

Branding in your marketing has to make you feel something. A technology company can't have an old style font - you might not think they were very far advanced.
Branding is just like the old coat of arms that families used to have connected with their name. It would instill respect, fear, and wealth - whatever. Likewise, a country's flag gets people to feel a certain way about their country.

Think about what message you want to portray. What do you want recipients of your promotion to think about you? What image of your company do you want to put out there? That is your brand. When people see you continually as one thing, they begin to expect the same from you and they get used to you.

Please log in or register to reply to this topic.

Related topics

0 replies 670 views
posted in Articles by HistoryGuy
0 replies 609 views
posted in Articles by BunBunny
0 replies 651 views
posted in Articles by Conjursa
0 replies 652 views
posted in Articles by Richard S.
0 replies 643 views
posted in Articles by CharmingChamp
0 replies 641 views
posted in Articles by Slayerk
0 replies 596 views
posted in Articles by Robottom
0 replies 917 views
posted in Articles by Tomatoad
0 replies 720 views
posted in Articles by GraveGrass
0 replies 943 views
posted in Articles by GreedySmile
0 replies 868 views
posted in Articles by Titank
0 replies 560 views
posted in Articles by AfternoonFay
0 replies 569 views
posted in Articles by PlushSeal
0 replies 591 views
posted in Articles by PerfumedNecromancer
0 replies 606 views
posted in Articles by CheeryGrin
0 replies 601 views
posted in Articles by MammothMoth
0 replies 606 views
posted in Articles by Oystrich
0 replies 529 views
posted in Articles by KeyboardPie
0 replies 554 views
posted in Articles by BouncyOracle
0 replies 654 views
posted in Articles by HarmlessRose
0 replies 640 views
posted in Articles by GardenParrot
0 replies 583 views
posted in Articles by Catnip
0 replies 680 views
posted in Articles by DopeyPotato
0 replies 657 views
posted in Articles by DreamBaby
0 replies 613 views
posted in Articles by HistoryGuy
0 replies 668 views
posted in Articles by SilentTrooper
0 replies 1,047 views
posted in Articles by FoolishJaguar
Connect with us:
...