0 like 0 dislike
503 views
in Articles by
There should be a consistent look and feel to every page of your website.  You want your visitors to know they haven't actually left your site when they go to another page.
Icons for going back or to the next page, for printing the page or even the icons that line your menu should all follow the same theme as your site as part of your marketing effort. Every aspect of your website should be about your brand. Standing out from the rest is not nearly as important as having others recognize your site. If a visitor travels to other pages and they look different, they may believe they accidentally left your site and then leave it all together.

A simple concept for internet market branding is your logo as an icon. You can then use this as buttons and every time a person has to click, your logo makes an imprint. Obviously it will need to be much smaller than the main logo on your page or other areas to be used as a menu icon, perhaps as small as 16 x 16 pixels, but the reduced image will continue your branding throughout your pages and offer a benefit to your internet marketing effort.

Additionally, with this level of branding throughout your site there will be no doubt in your visitor's mind where they are. You can even make it so a visitor bookmarking your site will see the icon in his or her favorites, further imprinting the image. Remember, returning visitors often buy more than first time visitors and keeping your image in their minds will aid your internet marketing efforts
With a bit of creativity, you can make it so prospective customers automatically think of you when they see your logo. This is one of the simplest yet most effective branding methods.

Please log in or register to reply to this topic.

Related topics

0 like 0 dislike
0 replies 443 views
posted in Articles by AfternoonFay
0 like 0 dislike
0 replies 547 views
posted in Articles by HarmlessRose
0 like 0 dislike
0 replies 527 views
posted in Articles by GardenParrot
0 like 0 dislike
0 replies 474 views
posted in Articles by PlushSeal
0 like 0 dislike
0 replies 461 views
posted in Articles by PerfumedNecromancer
0 like 0 dislike
0 replies 491 views
posted in Articles by CheeryGrin
0 like 0 dislike
0 replies 595 views
posted in Articles by TrainedGuy
0 like 0 dislike
0 replies 505 views
posted in Articles by BunBunny
0 like 0 dislike
0 replies 502 views
posted in Articles by Oystrich
0 like 0 dislike
0 replies 548 views
posted in Articles by Conjursa
0 like 0 dislike
0 replies 439 views
posted in Articles by KeyboardPie
0 like 0 dislike
0 replies 451 views
posted in Articles by BouncyOracle
0 like 0 dislike
0 replies 563 views
posted in Articles by Richard S.
0 like 0 dislike
0 replies 542 views
posted in Articles by CharmingChamp
0 like 0 dislike
0 replies 538 views
posted in Articles by Slayerk
0 like 0 dislike
0 replies 493 views
posted in Articles by Robottom
0 like 0 dislike
0 replies 482 views
posted in Articles by Catnip
0 like 0 dislike
0 replies 823 views
posted in Articles by Tomatoad
0 like 0 dislike
0 replies 592 views
posted in Articles by GraveGrass
0 like 0 dislike
0 replies 567 views
posted in Articles by DopeyPotato
0 like 0 dislike
0 replies 566 views
posted in Articles by DreamBaby
0 like 0 dislike
0 replies 512 views
posted in Articles by HistoryGuy
0 like 0 dislike
0 replies 564 views
posted in Articles by SilentTrooper
0 like 0 dislike
0 replies 511 views
posted in Articles by HistoryGuy
0 like 0 dislike
0 replies 890 views
posted in Articles by FoolishJaguar
0 like 0 dislike
0 replies 798 views
posted in Articles by GreedySmile
0 like 0 dislike
0 replies 721 views
posted in Articles by Titank

55,459 topics

594 replies

3 comments

1,623,835 users

Connect with us:
...