Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
895 views
in Articles by
Here are four things you should keep in mind as you build your company’s brand:

1)                  Own the “Significant Thing”:  Dole tried to be all things to all people spend your time focusing on a single clear message.  Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades.

2)                  Consistency is key:  consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy.  Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades.  Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.

3)                  Make your message relevant:  know your audience, know what they care about and how to speak to them.  Make sure what you sell is what they need.  Remember the conversation should always be about your audience, not you.

4)                  Use a strong offer to motivate:  you want your audience to remember you and you want its members to buy from you.  You need to move them to action.  A strong offer should give them a reason to buy.  Make the offer clear and appropriate for your brand.

Every time a customer comes in contact with your brand, they will have either a positive or a negative experience.  Those experiences will add to their perception of your brand.  Those experiences are recalled later when it’s time to make a purchasing decision.  How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it.

Good luck.

Please log in or register to reply to this topic.

Related topics

0 replies 571 views
posted in Articles by BunBunny
0 replies 819 views
posted in Articles by Titank
0 replies 669 views
posted in Articles by TrainedGuy
0 replies 612 views
posted in Articles by Conjursa
0 replies 618 views
posted in Articles by Richard S.
0 replies 605 views
posted in Articles by CharmingChamp
0 replies 598 views
posted in Articles by Slayerk
0 replies 553 views
posted in Articles by Robottom
0 replies 883 views
posted in Articles by Tomatoad
0 replies 672 views
posted in Articles by GraveGrass
0 replies 578 views
posted in Articles by HistoryGuy
0 replies 999 views
posted in Articles by FoolishJaguar
0 replies 521 views
posted in Articles by AfternoonFay
0 replies 531 views
posted in Articles by PlushSeal
0 replies 548 views
posted in Articles by PerfumedNecromancer
0 replies 567 views
posted in Articles by CheeryGrin
0 replies 563 views
posted in Articles by MammothMoth
0 replies 564 views
posted in Articles by Oystrich
0 replies 493 views
posted in Articles by KeyboardPie
0 replies 512 views
posted in Articles by BouncyOracle
0 replies 611 views
posted in Articles by HarmlessRose
0 replies 589 views
posted in Articles by GardenParrot
0 replies 545 views
posted in Articles by Catnip
0 replies 649 views
posted in Articles by DopeyPotato
0 replies 627 views
posted in Articles by DreamBaby
0 replies 573 views
posted in Articles by HistoryGuy
0 replies 624 views
posted in Articles by SilentTrooper

55,458 topics

0 replies

0 comments

2,554,288 users

Connect with us:
...