Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
658 views
in Articles by

Branding is not just your logo or tagline or the "look" and "feel" of your marketing communications. Branding is the sum total of your customer's experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are - it's what people say about your company behind your back.
 

A branding strategy is the beginning of all customer contact behavior. When the budget allows, the branding strategy can become the basis for better advertising communications such as multi-media advertising, direct mail, trade shows, and expanded public relations.

The undertaking of branding may seem scary; however there is strong proof that branding is worth the effort. Listed here are some benefits of a strong brand.

  • Branding is what gives your company value and separates you from your competitors.
  • Enhanced perceived value allows for top pricing and shelters you from price competition.
  • Branding will provide protection in times of negative press.
  • A strong brand enables you to launch new products and services more quickly and cost effectively.
  • Your brand will come to pass with or without your effort. Branding and managing a brand is tough work. Here are some no-nonsense guidelines on how to get started.
  • To succeed, you'll need to get everyone involved from top management on down.
  • Research the successful competitors. Study their communications and how they position themselves.
  • Study what values are most significant to customers. Develop a questionnaire and interview key customers and prospects.
  • Develop a strategy from the information you gathered. It must be achievable and differentiating.
  • Leverage brand strategy by integrating marketing communications. Check for consistency of all communications from every department. Sending a cohesive message will build brand equity.
  • Evaluate and measure performance. Make changes as needed but be patient.

Please log in or register to reply to this topic.

Related topics

0 replies 761 views
posted in Articles by TrainedGuy
0 replies 616 views
posted in Articles by BunBunny
0 replies 658 views
posted in Articles by Richard S.
0 replies 650 views
posted in Articles by CharmingChamp
0 replies 654 views
posted in Articles by Slayerk
0 replies 601 views
posted in Articles by Robottom
0 replies 929 views
posted in Articles by Tomatoad
0 replies 727 views
posted in Articles by GraveGrass
0 replies 686 views
posted in Articles by HistoryGuy
0 replies 952 views
posted in Articles by GreedySmile
0 replies 878 views
posted in Articles by Titank
0 replies 568 views
posted in Articles by AfternoonFay
0 replies 576 views
posted in Articles by PlushSeal
0 replies 601 views
posted in Articles by PerfumedNecromancer
0 replies 614 views
posted in Articles by CheeryGrin
0 replies 610 views
posted in Articles by MammothMoth
0 replies 614 views
posted in Articles by Oystrich
0 replies 536 views
posted in Articles by KeyboardPie
0 replies 560 views
posted in Articles by BouncyOracle
0 replies 661 views
posted in Articles by HarmlessRose
0 replies 647 views
posted in Articles by GardenParrot
0 replies 590 views
posted in Articles by Catnip
0 replies 688 views
posted in Articles by DopeyPotato
0 replies 664 views
posted in Articles by DreamBaby
0 replies 622 views
posted in Articles by HistoryGuy
0 replies 675 views
posted in Articles by SilentTrooper
0 replies 1,057 views
posted in Articles by FoolishJaguar
...