Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
643 views
in Articles by
A brand is recognition of a company and its products. It can be in the form of logo, symbol, color or just a name. This recognition helps differentiate a company among its competitors.

Creation of a brand is not just creating a logo or byline statement or a symbol. It is the creation of an experience that will make the customer want more and more of your. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal to it. First thing that qualifies a company or product to be a brand is the ability to create emotions. A brand has to be associated with or should trigger emotions.

Logos, colors, symbols, statements, advertisements and promotions are the main tools for the communication of a brand. There is yet another step in your branding process-that of creating an image upheld by your employees.

Internal Branding or promoting the brand internally among employees so that they are aware of the capabilities of the company and are proud to be working for it is one of the most important branding tasks. With the help of internal branding, a new source of powering the brand comes to force. All employees are people who connect with the outside environment after office hours. All positive vibes sent out by employees to their friends, neighbors, relatives, etc creates a compounding effect on the image of the company.
The pride the employee shows to be working for an organization itself speaks volume about the company. The manner in which employee behaves itself portrays or communicates something about the image of the company.

Make sure all of your employees are aware of the image you want to create.  The best way to do this is to go over it during the hiring process.  In the end, it will save much stress and perhaps customers.

Please log in or register to reply to this topic.

Related topics

0 replies 754 views
posted in Articles by TrainedGuy
0 replies 609 views
posted in Articles by BunBunny
0 replies 652 views
posted in Articles by Conjursa
0 replies 652 views
posted in Articles by Richard S.
0 replies 641 views
posted in Articles by Slayerk
0 replies 596 views
posted in Articles by Robottom
0 replies 917 views
posted in Articles by Tomatoad
0 replies 720 views
posted in Articles by GraveGrass
0 replies 670 views
posted in Articles by HistoryGuy
0 replies 944 views
posted in Articles by GreedySmile
0 replies 868 views
posted in Articles by Titank
0 replies 560 views
posted in Articles by AfternoonFay
0 replies 569 views
posted in Articles by PlushSeal
0 replies 591 views
posted in Articles by PerfumedNecromancer
0 replies 606 views
posted in Articles by CheeryGrin
0 replies 601 views
posted in Articles by MammothMoth
0 replies 606 views
posted in Articles by Oystrich
0 replies 529 views
posted in Articles by KeyboardPie
0 replies 554 views
posted in Articles by BouncyOracle
0 replies 654 views
posted in Articles by HarmlessRose
0 replies 640 views
posted in Articles by GardenParrot
0 replies 583 views
posted in Articles by Catnip
0 replies 680 views
posted in Articles by DopeyPotato
0 replies 658 views
posted in Articles by DreamBaby
0 replies 613 views
posted in Articles by HistoryGuy
0 replies 668 views
posted in Articles by SilentTrooper
0 replies 1,047 views
posted in Articles by FoolishJaguar
0 replies 681 views
posted in Articles by GiftedWrecker
Connect with us:
...