Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
598 views
in Articles by
Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image.

Step 1: Examine the Competition

One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor's strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.

Step 2: Identify Your Strengths

Now that you know your competition's weaknesses you can begin to focus on your company's strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company's strengths are in fact important to your target market. Once you've realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.

Step 3: Know Your Customer

Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer's lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.

Step 4: Be Your Brand

Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO needs to live your brand.

Please log in or register to reply to this topic.

Related topics

0 replies 883 views
posted in Articles by Tomatoad
0 replies 672 views
posted in Articles by GraveGrass
0 replies 669 views
posted in Articles by TrainedGuy
0 replies 571 views
posted in Articles by BunBunny
0 replies 612 views
posted in Articles by Conjursa
0 replies 618 views
posted in Articles by Richard S.
0 replies 605 views
posted in Articles by CharmingChamp
0 replies 553 views
posted in Articles by Robottom
0 replies 578 views
posted in Articles by HistoryGuy
0 replies 896 views
posted in Articles by GreedySmile
0 replies 820 views
posted in Articles by Titank
0 replies 627 views
posted in Articles by DreamBaby
0 replies 624 views
posted in Articles by SilentTrooper
0 replies 521 views
posted in Articles by AfternoonFay
0 replies 532 views
posted in Articles by PlushSeal
0 replies 548 views
posted in Articles by PerfumedNecromancer
0 replies 568 views
posted in Articles by CheeryGrin
0 replies 563 views
posted in Articles by MammothMoth
0 replies 566 views
posted in Articles by Oystrich
0 replies 493 views
posted in Articles by KeyboardPie
0 replies 512 views
posted in Articles by BouncyOracle
0 replies 611 views
posted in Articles by HarmlessRose
0 replies 589 views
posted in Articles by GardenParrot
0 replies 546 views
posted in Articles by Catnip
0 replies 649 views
posted in Articles by DopeyPotato
0 replies 573 views
posted in Articles by HistoryGuy
0 replies 1,000 views
posted in Articles by FoolishJaguar

55,458 topics

0 replies

0 comments

2,554,288 users

Connect with us:
...