Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
640 views
in Articles by
Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image.

Step 1: Examine the Competition

One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor's strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.

Step 2: Identify Your Strengths

Now that you know your competition's weaknesses you can begin to focus on your company's strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company's strengths are in fact important to your target market. Once you've realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.

Step 3: Know Your Customer

Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer's lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.

Step 4: Be Your Brand

Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO needs to live your brand.

Please log in or register to reply to this topic.

Related topics

0 replies 917 views
posted in Articles by Tomatoad
0 replies 720 views
posted in Articles by GraveGrass
0 replies 753 views
posted in Articles by TrainedGuy
0 replies 609 views
posted in Articles by BunBunny
0 replies 651 views
posted in Articles by Conjursa
0 replies 652 views
posted in Articles by Richard S.
0 replies 643 views
posted in Articles by CharmingChamp
0 replies 596 views
posted in Articles by Robottom
0 replies 669 views
posted in Articles by HistoryGuy
0 replies 943 views
posted in Articles by GreedySmile
0 replies 868 views
posted in Articles by Titank
0 replies 657 views
posted in Articles by DreamBaby
0 replies 668 views
posted in Articles by SilentTrooper
0 replies 560 views
posted in Articles by AfternoonFay
0 replies 569 views
posted in Articles by PlushSeal
0 replies 591 views
posted in Articles by PerfumedNecromancer
0 replies 606 views
posted in Articles by CheeryGrin
0 replies 601 views
posted in Articles by MammothMoth
0 replies 606 views
posted in Articles by Oystrich
0 replies 529 views
posted in Articles by KeyboardPie
0 replies 554 views
posted in Articles by BouncyOracle
0 replies 653 views
posted in Articles by HarmlessRose
0 replies 639 views
posted in Articles by GardenParrot
0 replies 582 views
posted in Articles by Catnip
0 replies 680 views
posted in Articles by DopeyPotato
0 replies 612 views
posted in Articles by HistoryGuy
0 replies 1,046 views
posted in Articles by FoolishJaguar
Connect with us:
...