Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
0 like 0 dislike
517 views
in Articles by
Have you created a core marketing message to use throughout all of your marketing efforts?

I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.

A core marketing message clearly and concisely communicates what you're out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information.

So many small business owners and professional service providers never take the time to create this for their own business. Most are creating a new message with every new "marketing campaign." They're constantly trying new ideas. And each new idea becomes a new chance to try and come up with that home run message that gets the phone ringing off the hook like never before.

What you need is an ultimate core marketing message that communicates directly and powerfully to your clients and prospective clients what it is they'll get from your services.

Here are three steps to creating your own ultimate core marketing message:

1. Who do you want to help? Be as clear as you can on who your target market is. Take some time and define with as much clarity as possible who your ideal clients are. If it's not obvious who your message is directed to, why would you expect anyone to get it?

2. What is the primary problem, issue, or challenge you would like to help someone in that target audience solve? This is really at the heart of your core marketing message. Most people are consumed with their own problems and looking for solutions to address them. So when you can clearly articulate a problem your client is dealing with, they'll listen because you may be able to provide a solution.

3. What is the ultimate outcome or result that you'd like to help your target market produce in solving their problem, issue, or challenge? People what to know what it is they'll get from knowing or working with you. When you're prepared to demonstrate that you're focused on delivering an outcome they'd be interested in, they will pay attention and want to know more.

That's it. Now take your answers and boil it down to one or two clear sentences that you can deliver enthusiastically and passionately. Communicate it in everything you do from a marketing perspective, both verbally and in writing.

Forget the catchy slogans. Create and start using your ultimate marketing message right now.

Please log in or register to reply to this topic.

Related topics

0 like 0 dislike
0 replies 480 views
posted in Articles by Dragonig
0 like 0 dislike
0 replies 707 views
posted in Articles by VirtualAssassin
0 like 0 dislike
0 replies 737 views
posted in Articles by Titank
0 like 0 dislike
0 replies 562 views
posted in Articles by AfternoonFay
0 like 0 dislike
0 replies 550 views
posted in Articles by CheeryGrin
0 like 0 dislike
0 replies 538 views
posted in Articles by HarmlessRose
0 like 0 dislike
0 replies 527 views
posted in Articles by Catnip
0 like 2 dislike
0 replies 1,342 views
posted in Articles by Octopixy
0 like 0 dislike
0 replies 586 views
posted in Articles by FrighteningTwinkles
0 like 0 dislike
0 replies 943 views
posted in Articles by Wallaby
0 like 0 dislike
0 replies 598 views
posted in Articles by Celestiger
0 like 0 dislike
0 replies 692 views
posted in Articles by UncleRhino
0 like 0 dislike
0 replies 653 views
0 like 0 dislike
0 replies 602 views
posted in Articles by HarshThunder
0 like 0 dislike
0 replies 949 views
posted in Articles by HairyFoal
0 like 0 dislike
0 replies 601 views
posted in Articles by Madept
0 like 0 dislike
0 replies 655 views
0 like 0 dislike
0 replies 555 views
posted in Articles by PerfumedNecromancer
0 like 0 dislike
0 replies 486 views
posted in Articles by BunBunny

55,459 topics

594 replies

3 comments

1,623,835 users

Connect with us:
...