The toughest of all resumes to write is a sales resume. Basically, the employer is looking for a person who can sell himself through the resume first.
Every employer is looking for that specific set of skilled sales executives who will determine their next quarter sales and drive their growth. As a candidate you will want to win the employers' heart just with your resume. Minute details can be exaggerated or big failures can be hidden by a good sales person. Also, any employer will be expecting a sales executive to possess reasonable learnability and good convincing skills. A good sales resume will convey these messages directly or indirectly.
Basically, your resume should include the following information:
A clear cut career and job objective which shows your sense of direction to the employer.
Your resume should have the names of each of your employers and your corresponding job titles.
Give a brief description about the employer like what they are doing, if they are not well known.
As a sales person, include your sales results and targets in a highlighted manner.
The number of staff that you manage in your team or company in general.
Include your overall roles and responsibilities in planning and budgetary matters in your department or company in general.
Include your sales responsibilities with some description of what you sell and the markets in which you sell your products or the concepts and the type of clients that you targeted.
If you had budgetary responsibilities, specify some of the important projects that you have worked on and whether you completed the projects on budget and on time.
Include, if you have introduced new sales procedures, practices and techniques which helped or enhanced in improving sales.
Mention how you improved the efficiency and productivity within your department or the organization in general.
Mention how you have reduced costs and saved money in your department or the organization in general.
Highlight any other achievements that have benefited your department and obviously your organization.