Every business owner’s goal is to have a lot of profit as much as possible. But earning a lot of money is not easy. It needs a lot of hard work, determination and a good marketing strategy.
So if a business owner wants to increase his sales would a brochure do?
Typically brochures are not used as a final sales tool. But because it serves as an introduction to potential customers, it is important that your brochures are interesting and attractive as possible. And how could you possibly do that? As always, you have to have a good design, great color choices and good content. You can also add some gimmicks to make it more interesting. Getting testimonials from current customers can also add spice to your brochure. Testimonials helps build trust with target customers and it gives a clearer picture to your potential customers of how your products and services can help them.
Consider these factors when getting started with your own brochure: collect several brochures from hotel lobbies or offices. Then decide which brochures catch your eye and which one you want to pick up. And ask these questions: what made you pick them up? Was it the headline? Was it because of the ink, color, typeface or visual design? Did you find something interesting in it that caught your eye? After you have answered these questions, it’s your turn to decide what will make your own brochure striking and interesting.
Then again let’s say you are deciding whether to present your brochure in a logical or emotional manner. Consider this situation; you bought a shirt just because of the color and design of it. It doesn’t matter if it’s a bit large for your size you’ll grow into it anyway. What’s important is you like the color and the design is too cute to pass for. In advertising, logic and emotion often come in conflict. So if you create a brochure for a particular product based on logic and your competitor present the same product based on emotion, you might want to hold on to your seat because more or less your competitor will be able to entice more customers than you. Remember that in situations like this emotion is more likely to win.
Keep in mind that your brochure represents who you really are. It will tell customers whether you offer good service or if you take your customers for granted. It will present your image when you are not there. So show your customers who you really are and make those brochures beef up profits for you.