Business People Club

A Simple Guide To Choosing A Domain Name

0 like 0 dislike
175 views
in Articles by BunBunny
There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company’s brand, or as a description of a general term. One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.

Search Engine Placement Domains
The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for ‘red widgets’. A very popular tool used to find what is being searched for on the net is: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/)

Brand Domains
When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.

General Term Domains
In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. What should be learned about the Dot Com Bubble is that generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success.

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

Related posts

0 like 0 dislike
0 comments 237 views
Domain Name Suggestions For Success

Have you seen or read some domain name suggestions? What did you find? Some explanations and facts? Obviously, these are some of the ... to give you some ideas, but the decision is in your hands.

in Articles by Knighttime
0 like 0 dislike
0 comments 251 views
Domain Name Registrars – The In’s And Out’s!

Do you want to have a domain name? Or, do you wish to register for your domain name? Well, that is not too hard though. With the ... , then you know now where to request for it and where to find it.

in Articles by CharmingChamp
0 like 0 dislike
0 comments 226 views
The Most Expensive Domain Name In History

Has everybody heard of this young entrepreneur, Andres Kello? He's the guy trying to break the World Record for the most expensive ... please head on over to BillyReeves.com. See Ya! Barberman

in Articles by Slayerk
0 like 0 dislike
0 comments 234 views
Domain Name Registration – What’s It All About?

The domain name registration is not that a lengthy process. This is the common reaction that most the domain name ... names, and generally the prices vary significantly among various registrars.

in Articles by SilentTrooper
0 like 0 dislike
0 comments 233 views
Domain Names Can Make You A Millionaire

With an increasing number of businesses needing names for websites, owners of in-demand site names are becoming millionaires overnight. ... services available for between $15 to $30 per site examined.

in Articles by Richard S.
0 like 0 dislike
0 comments 420 views
Domain Name Transfer – What Is It And How To Do It?

What is a domain name transfer? Is this an ordinary process of transferring just like those regular transfer processes? These are just two ... log in to the new account at the new registrar web site.

in Articles by HuggingDuck
0 like 0 dislike
0 comments 259 views
What is domain name registration?

Are you considering doing business online? If you're affirmative about that then, you need a home for your site on the Internet first, ... to register the online business as a dot-com or a dot-biz.

in Articles by HarmlessRose
0 like 0 dislike
0 comments 240 views
What are the domain name extensions?

What is a domain name extension? This is the most popular and foremost question when it comes to domain name extension. Many people were really ... .mail, .mobi, .post, .tel, .travel, and .xxx.

in Articles by List
0 like 0 dislike
1 Comment 237 views
How to choose effective domain name?

How to choose effective domain for my website?

in Articles by List
0 like 0 dislike
0 comments 1,079 views
0 like 0 dislike
0 comments 324 views
Are Free Domain Names Worth The Cost?

Everyone likes a bargain. It's even wise to keep one's costs down. On the other hand, you can be so cheap that you ... for serious business use, consider carefully the true cost of free domain names.

in Articles by LovableStorm
0 like 0 dislike
1 Comment 266 views
How DNS domain system work?

How DNS domain system work?

in Articles by BouncyOracle
0 like 0 dislike
0 comments 404 views
How to Choose A Domain Name That Floods Traffic To Your Website?

Choosing a domain name is a very critical part of your website marketing strategy. By choosing a domain name that targets the specific ... your pay per click ads or any type of advertising you use.

in Articles by Madept
0 like 0 dislike
0 comments 255 views
How to change a domain name?

Accept the fact that there are really some times that you need to change your domain name. Changing domain names is not in fact ... names, but unfortunately, that is beyond the scope of this article.

in Articles by MysteryWasp
0 like 0 dislike
0 comments 235 views
Are Free Domain Names Worth The Cost?

Everyone likes a bargain. It's even wise to keep one's costs down. On the other hand, you can be so cheap that you ... for serious business use, consider carefully the true cost of free domain names.

in Articles by Herogue
0 like 0 dislike
0 comments 1,241 views
0 like 0 dislike
0 comments 1,211 views
0 like 0 dislike
0 comments 1,205 views
0 like 0 dislike
0 comments 1,199 views
0 like 0 dislike
0 comments 1,193 views
0 like 0 dislike
0 comments 1,187 views
0 like 0 dislike
0 comments 803 views
0 like 0 dislike
0 comments 123 views
Choosing A Perfect Domain Name

Registering a domain is an easy task, but most of the people are not aware of the process of registration. If you ... are dealing with a trustworthy and reliable domain registration service provider.

image
in Articles by Herogue
0 like 0 dislike
0 comments 1,235 views
0 like 0 dislike
0 comments 1,229 views
0 like 0 dislike
0 comments 1,217 views
0 like 0 dislike
0 comments 220 views
Logo Design Buyer’s Guide

Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete ... paper on which the materials will be printed. Timelessness Timeless

image
in Articles by Cybora
0 like 0 dislike
0 comments 1,073 views
0 like 0 dislike
0 comments 56 views
A Guide To Domain Name Registration

Are you considering doing business online? If you're affirmative about that then, you need a home for your site on the Internet first, ... to register the online business as a dot-com or a dot-biz.

in Articles by Dingopher
0 like 0 dislike
0 comments 1,361 views
0 like 0 dislike
0 comments 128 views
How to Achieve a Winning Online Presence

In the online world of the Internet whether you like it or not your initial success is about 80% dependent on your image. If ... possible design technology. So get the Professional edge, and WIN!!

in Articles by Knighttime
0 like 0 dislike
0 comments 107 views
How To Design A Website If You're A Novice On The Internet

Most of my students are Internet novices and ask many apprehensive questions about how to design a website. They worry about their ability ... Isn't that the entire point of working on the Internet?

in Articles by nicejone
0 like 0 dislike
0 comments 106 views
How to choose a web design company

On the Internet today, there are many people who call themselves web designers and web design companies. Some people do it for fun, as a ... a link on the bottom of the page or on a contact page.

in Articles by LovableStorm
0 like 0 dislike
0 comments 113 views
How to choose colours for a website

When designing a web site, most of the web designers give attention to two major factors; the design, i.e. the graphics and logos ... know when you may need it for the colour scheme of your website!

in Articles by Cybora
0 like 0 dislike
0 comments 113 views
How to Choose a Web Designer?

To give you a clearcut idea on how you are going to choose your web designer, here are some of the things that you must consider ... the quality over a meager sum. It will surely spoil your business!

in Articles by Explorer
0 like 0 dislike
0 comments 109 views
How to Create a Splash Page for Your Website?

These splash designs prove to be quite popular, especially among the designers as they allow the designer to show their skills in flash ... and sound, to get the desired splash page design they need!

in Articles by HuggingDuck
0 like 0 dislike
0 comments 90 views
How to Make a Website (Minus the Headaches)

There is nothing wrong with making your own website if you are looking to save some money. Be prepared however, for your finished product ... don't get confused by all the buttons, and click away.

in Articles by Hawkward
0 like 0 dislike
0 comments 109 views
How to Hire a Web Designer/Programmer for Your Website

Why hire a designer or a programmer? You might ask this question yourself when there are 100's of easy to build software on ... / web programmer who meets your needs and those of your project.

in Articles by Titank
0 like 0 dislike
0 comments 303 views
Which is the best ecommerce platform to build a website?

Which is the best ecommerce platform to build a website? I want to sell electronics.

in Articles by Oystrich
0 like 0 dislike
0 comments 75 views
Real Estate --What Makes for a Great Agent Website

In today's market it is important for an agent to have a website that caters to the needs of the consumer. This means that a ... that the Internet is important. 3. S/he is afraid of technology

in Articles by UncleRhino
0 like 0 dislike
0 comments 153 views
4 Steps To Flip a Website Successfully

Determining a profitable website is not easy especially if you are looking to flip it for higher profit within a short time ... more about the seller's background before confirming the transaction.

in Articles by Octopuppy
0 like 0 dislike
0 comments 68 views
Why Hire A Designer?

A lot of online business owners start with no money. They have to do everything themselves -- the preparation of a product, the ... to not just work your business, but grow your business too!

by GrizzlyFlash
0 like 0 dislike
0 comments 721 views
Avoid the Hassles of Online Business Start-up with a Turn Key, Automated Home Based Business

Many people want to start a home business, but never do because of the hassles and start-up costs. As with any new business, a ... may be just the right choice for you to realize wealth from home.

in Articles by UncleRhino
0 like 0 dislike
0 comments 271 views
5 Tips For Developing A Website For Your Audience

Developing a website is important if you want to be a player in ecommerce. However, you don't want to just develop a website any old ... your site's message, so it is beneficial in a variety of ways.

image
in Articles by HistoryGuy
0 like 0 dislike
0 comments 248 views
Selling Second-Hand Goods Online: A Lucrative Business

The internet has virtually changed the way we certain aspects of our lives. It has changed the way we view where we get the ... you are selling so that you can be noticed by prospective buyers.

in Articles by FlamboyantChomper
Connect with us:
...