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With a few simple steps, you can turn your web site into a lead generation machine. Here's how: Hook - Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service.

Direct - Tell your audience what to do. If you tell your audience what to do, and you have created the impression of authority, they are likely to follow your advice. Tell your audience to buy your product or, if it is a service you sell, fill out an information request form.

Form - Use your information request form to grab essential information about your potential client. Use an online form to find out exactly what your potential client wants. Use tracking tools to see where the lead originated form, such as what search engine and keyword, or what web site and ad.

Database - The information from the form should be inserted into a database for easy searching, scheduling and record keeping. Having a good data base system is essential for the next step.

Follow up - Follow up with your potential clients, using your database to schedule events and send marketing material. Stay in front of your clients with an email newsletter, and friendly calls scheduled through out the year. You want your potential client to remember who you are, so when it comes time to make a purchase, they think of your company.

Marketing - Use search engines, advertisements, television, radio, magazines, billboards, word of mouth, web ads, and anything else you can to bring people to your site. If there are no people coming to your site, the best lead generation tools in the world won't help you get new clients.

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