Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
1,206 views
in Articles by

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity. 

In other words, a right media mix would mean: 

• Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales) 

• Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement), 

• Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you) 

• Television commercial production, print media advertising (traditional media cannot be overlooked) 

• Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns) 

• Corporate video production (a very important tool for branding your corporate identity) 

• Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer) 

• Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc) 

There are some interactive advertising agencies that have recognized the need of the hour - developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients' customers, their channel partners, users, and brand communities. 

So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

Please log in or register to reply to this topic.

Related topics

0 replies 884 views
posted in Articles by Camella
0 replies 1,674 views
0 replies 914 views
posted in Articles by Prepatriarch
0 replies 1,430 views
0 replies 876 views
posted in Articles by GiftedWrecker
0 replies 660 views
posted in Articles by MammothMoth
0 replies 966 views
posted in Articles by DreamBaby
0 replies 1,187 views
0 replies 1,177 views
0 replies 920 views
posted in Articles by PerfumedNecromancer
0 replies 978 views
0 replies 942 views
posted in Articles by Conjursa
0 replies 926 views
posted in Articles by BouncyOracle
0 replies 839 views
0 replies 2,207 views
posted in Articles by Knighttime
0 replies 1,961 views
posted in Articles by GiftedWrecker
0 replies 1,328 views
0 replies 1,034 views
posted in Articles by Camella
0 replies 2,758 views
posted in Articles by Hawkward
0 replies 1,427 views
posted in Articles by TrainedGuy
0 replies 831 views
posted in Articles by MammothMoth
0 replies 917 views
posted in Articles by KeyboardPie
0 replies 1,055 views
0 replies 2,150 views
0 replies 3,645 views
posted in Articles by GardenParrot
0 replies 961 views
posted in Articles by ShowDolphin
0 replies 851 views
posted in Articles by GrizzlyFlash
0 replies 1,165 views
posted in Articles by BeautifulWolf
0 replies 956 views
posted in Articles by PositiveVoid
0 replies 979 views
posted in Articles by Sumogre
0 replies 1,226 views
posted in Articles by Herogue
0 replies 864 views
posted in Articles by Knightmare
0 replies 862 views
posted in Articles by TwinNut
0 replies 1,101 views
0 replies 1,265 views
posted in Articles by GraveGrass
0 replies 1,007 views
0 replies 858 views
posted in Articles by LoyalChief

0 topics

0 replies

0 comments

2,499,598 users

Connect with us:
...