Business People Club

A Right Media Mix Can Make the Difference

0 like 0 dislike
608 views
by VirtualAssassin

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity. 

In other words, a right media mix would mean: 

• Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales) 

• Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement), 

• Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you) 

• Television commercial production, print media advertising (traditional media cannot be overlooked) 

• Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns) 

• Corporate video production (a very important tool for branding your corporate identity) 

• Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer) 

• Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc) 

There are some interactive advertising agencies that have recognized the need of the hour - developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients' customers, their channel partners, users, and brand communities. 

So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

Related posts

0 like 0 dislike
0 comments 290 views
Make Your Business Interesting Through Posters

The image that you send off to your potential customers speaks highly about you and your company. That is why it is important that your promotional materials are appealing and must address your target customer's needs. Whoever your audience is, you should be able to make them interested in what you have ... you only have a few seconds to grab the attention of your target customer so make that message and design simple, brief and to the point.

by Camella
0 like 0 dislike
0 comments 1,044 views
Make Money Online With Blogs, Websites, And Adwords

If you've been online for any amount of time, then you've probably heard the best way to make money online is through your own information product. If you spend any time researching how to make money online you will no doubt come across hundreds of websites selling you the promise of ... your website traffic, because you will have more chances of sales or adsense clicks, being visited by more people and more chances to earn money online.

by HarshThunder
0 like 0 dislike
0 comments 279 views
Key Employees can and will leave your Business, are you prepared?

Very few businesses can claim to be prepared for the loss of key employees. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to 'business as usual'. It is quite a gut wrenching experience to see an employee you have worked with over ... following these steps for all positions in your business you will insulate yourself from some of the problems that occur when key employees leave your business.

image
by nicejone
0 like 0 dislike
0 comments 201 views
Can money be made from web page hits?

A lot of people are asking themselves if they can make money from their web pages hits in case they do have a webpage. The answer is not directly a yes. This is because web page hits are simply those number of times that other people are visiting your website. It shows your popularity or ... piggyback to you. This will automatically place their websites in a higher page rank with Google which in turn translates to more money for both of you.

by GiftedWrecker
0 like 0 dislike
1 Comment 312 views
Relationships vs Business Decisions ! Whats the difference?

Relationships vs Business Decisions ! Whats the difference?

by Dingopher
0 like 0 dislike
0 comments 368 views
Cable Tv Advertising – With A Difference

Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content. There are two points to this. ... of the other local businesses using cable advertising. So, follow your instincts, but do so while on the path that others have forged before you.

by Prepatriarch
0 like 0 dislike
0 comments 1,259 views
Customers: The Key To Successful Marketing

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be ... a discount on a future purchase is a nice way to show your appreciation for them taking the time to respond to your survey. (C) 2005 Debbie LaChusa

by GiftedWrecker
0 like 0 dislike
0 comments 413 views
10 Ways To Ensure Your Flyer Avoids The Bin

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps ... the flyer yourself can maximise your budget. Your personal enthusiasm and a friendly face can work wonders. 10. Er, try not to stand near a bin.

image
by BeautifulWolf
0 like 0 dislike
0 comments 382 views
The Benefits of Classified Ads Web Sites

The modern world is in a continuous movement and people everywhere are looking for quick, safe means of accessing accurate information. Prompt information is vital for people who want to keep the pace with a constantly evolving society, and many people are turning to the Internet for help in their ... to interact and achieve their goals. Find a reliable, professional classified ads web site and you will definitely find what you are looking for!

by GraveGrass
0 like 0 dislike
0 comments 286 views
How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile ... slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.

by HairyFoal
0 like 0 dislike
0 comments 312 views
99 High Paying Keywords: The Secret Is Out!

Incorporating high paying keywords into your site is critical to maximizing your income. Who has the time to figure it all out? How much are you willing to pay for this type of information? The secret is out: Here are 99 keywords you can use with payouts averaging $2-$100 per click: ... by advertisers. Still, the savvy web administrator will take good care to incorporate some of these key words and reap results higher than they ever expected.

by Richard S.
0 like 0 dislike
0 comments 1,618 views
RSS Feeds - The Basics For Everyday People

Undoubtedly, you have visited various websites as you search the Internet for information, and you see icons or read messages that invite you to subscribe to the site's "RSS Feed". But you may not really understand what an RSS feed is. RSS stands for "really simple syndication". As you surf the ... web site broadcast to potentially millions of people through RSS, and you can also use RSS as a means to get fresh updated content for your site too.

by Amigod
0 like 0 dislike
0 comments 455 views
Build a strong business with strong customer relationships

Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. That tactic seems obvious to most people. What often is neglected is the post-sale follow up with customers, particularly when it comes to online businesses. ... perform. Treat your customers like your own family. Go out of your way to communicate with them. If you neglect them, they will go elsewhere.

image
by Cybora
0 like 0 dislike
0 comments 476 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that's always right to any products is The Law of Advertising . Today, we know that there are a lot of ways to advertise. ... today, Audio4fun is the first name of voice changer software in the world. So, why don't you try to speech-up your business by online advertising?

image
by HuggingDuck
0 like 0 dislike
0 comments 319 views
10 Tips for a Successful Entrepreneurial Pitch

One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of ... your next pitch so that the next group doesn't have to ask them. Keep pitching and keep improving your pitch and eventually you may get funded.

image
by PerfumedNecromancer
0 like 0 dislike
0 comments 252 views
4 Inexpensive Ways To Turn That Old Booth Into a Sparkling Oasis

Is your trade show booth beginning to show its age? Have people seen your booth so many times that you've gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can't scrape enough together to purchase one? Well, you'll be ... booth more cheerful and upbeat. If you haven't used them in the past and start using them now to automatically update the look of your trade show booth.

by CheeryGrin
0 like 0 dislike
0 comments 275 views
10 Quick Tips For Creating A profitable List

Building and maintaining a high quality list of subscribers is vital to any marketers success. Let's go over some of the most important steps you need to take to ensure you build a profitable list: 1)First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don't ... don't trick and don't steal. Be honest and be who you are, and you will do well working on the Web and building your opt-in list.

image
by Conjursa
0 like 0 dislike
0 comments 285 views
5 Ways to Have a Sound Postcard Marketing

Postcards, if used wisely, can be a great marketing tool. It can transmit your business' information by just hand transfer. It is one of the most convenient and economical tool that you can rely. Sound marketing is easy if you just know where to put emphasis. Here are the vital ... advantage of its charisma? Postcards can quickly and inexpensively convey your marketing message. Use them to keep the customers and making them return for more!

image
by BouncyOracle
0 like 0 dislike
0 comments 215 views
Business Tools to Help You Run a Successful Business

When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely that we will understand all of the financial and legal ramifications of a new business, especially when we need to concentrate on getting that elusive first sale or completing the first ... with the wrong (or no) tools. You will find that the time it takes to get the right tools will pay off time and time again.

by VirtualAssassin
0 like 0 dislike
1 Comment 310 views
0 like 0 dislike
1 Comment 281 views
0 like 0 dislike
0 comments 236 views
5 Ways to Make Money on the Internet with Top Quality E-books

With so many new online business opportunities available, it can be difficult to sift through the masses. Maybe you're low on start-up funds. Perhaps you have limited time to work on your business at the start due to your current employment away from home. Maybe you'd like an Internet business that ... 7 and by automating your business to make it work for you. Start searching online today for e-book opportunities so you can reach your goals soon!

by GardenParrot
0 like 0 dislike
0 comments 455 views
Social Media Marketing - Goals and Effectiveness

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of ... related to other online tactics such as SEO, SMO. It has a more active planned role in directing, influencing and suggesting the community members.

by DreamBaby
0 like 0 dislike
1 Comment 274 views
0 like 0 dislike
0 comments 1,451 views
Free Advertising Tips - How to Write Ads that Sell

If you are interested in free advertising you are not alone. The fact of the matter is that more and more people are diving into free advertising because they can save a lot of money. After all, what is the point in taking out an ad in a newspaper if you can do this for free in ... free advertising. Without the proper words you are not going to get very far. Luckily, with a bit of practice you will be creating free advertisements that convert!

image
by Knighttime
0 like 0 dislike
0 comments 496 views
Additional phone lines allows for greater customer-service success

With the complexity of one's business comes the stress of an effective phone system. With multiple customer service representatives at my business, I found it hard to find a phone system that could handle the workload of the many users at one time. After researching other options, I found a ... essential to effective work equipment. And after taking the time to make a change in my company, I have continuously been satisfied with my decision.

by Amigod
0 like 0 dislike
0 comments 368 views
Business Cards : Does Your Business Information Stick?

Everybody that has ever been to a meeting, can recall the all familiar "passing" of the business cards. This powerfull marketing tool is often used matter of factly, and we have to wonder how often does the recipient of your card hold on to it, and use your business information positively? ... on my information. Next time you need business cards printed, think carefully, not only on content, but how you plan to present this vital information.

image
by Camella
0 like 0 dislike
0 comments 1,652 views
7 Questions Consumers Ask Before Buying Your Product

1. What's the deal? Customers want to know what they are getting into before they open up their wallet. One of the best ways to upset them is to give them unexpected fees at the last minute. Make the deal plain and simple... no unexpected and unpleasant surprises. 2. How do I benefit? ... an easy and painfree experience for your customers. If it's too complicated and lengthy, they'll just forget it... and you can kiss your profit goodbye.

image
by Hawkward
0 like 0 dislike
0 comments 309 views
12 Steps To Success In Creating Life-Changing Income

1. Step Discover The Quick & Easy Way To Make Your Websites Look Even More Professional, Without Spending One Cent On New Software... 2. Step Over 172 Individual "Profit Nuggets" Guaranteed To Crush Your Competition And Ultimately Unlock Your True Online Potential.... 3. Step My "Closely Guarded" ... copy + products + timing 12. Step Putting it all together - Your roadmap to a successful internet business. You Too Can Make A Living Online!

image
by TrainedGuy
0 like 0 dislike
0 comments 257 views
3 Must-See Keys For Expanding Your Business

1. Team Up No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn't a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions! We all know ... strengthen you business and push out the competition by adding new layers to your existing business, teaming up for joint promotions, and discovering new markets to reach.

image
by MammothMoth
0 like 0 dislike
0 comments 273 views
10 Things That Lead to One Great Meeting

Here are ten things that you can do to make your meetings more effective. 1) Avoid meetings. Test the importance of a meeting by asking, "What happens without it?" If your answer is, "Nothing," then don't call the meeting. 2) Prepare goals. These are the results you ... vote." 10) Use structured activities in your meetings. These process tools keep you in control while you ensure equitable participation and systematic progress toward results.

image
by KeyboardPie
0 like 0 dislike
0 comments 241 views
4 Reasons Why You Need Testimonials to Sell More

The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I'll call the proof section of the brochure, I was rummaging around for testimonials. The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that I'd find ... buy from you for the first time. And once your prospects turn into new customers, the door to repeat sales swings wide open. (c) 2005 Neil Sagebiel

image
by HarmlessRose
0 like 0 dislike
0 comments 1,348 views
10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy. 2. Turn your ad into an article. It could be a story, or how-to article. This ... tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.

image
by Richard S.
0 like 0 dislike
0 comments 323 views
5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started: 1) Attend organization meetings Where do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and ... be too. And don't forget to use keywords. These are what the search engines will use to find the content in your blog and draw others to it.

image
by GardenParrot
0 like 0 dislike
0 comments 282 views
7 Ways To Advertise Your Business For Free

. Free directories: directories are perfect for customers that are searching for a particular topic. What's great about them is that you only have to post once and they are good for long periods of time. It saves a lot of your time when you don't have to resubmit your information every week or ... . Only join groups with the same interests as yours. In other words, don't sign up for a recipe swapping group when you are advertising shaving cream.

image
by ShowDolphin
0 like 0 dislike
0 comments 200 views
7 tips in creating publicity for corporate events

Organizing corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. This is especially true when corporate event managers are faced with a dilemma in balancing the need to create an enjoyable and beneficial event, and at the same time entrusted with the ... or holding a press conference. Many corporate event managers tend to exaggerate and end up presenting an event that falls short of expectations.

image
by GrizzlyFlash
0 like 0 dislike
0 comments 326 views
66 Ways To Promote Your product or Services

Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed. The true is you can ... .com if you would like me to explain any of these in a report that your interest in. It will be at least 2 pages with a lot of information.

image
by PositiveVoid
0 like 0 dislike
0 comments 273 views
20 Ways To Convert Visitors Into Subscribers

1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. 2. You could offer your visitors a free ebook if they subscribe to your free e-zine. 3. You could offer your visitors a free subscription to your private web site if they subscribe ... have already subscribed to your e-zine. 20. You could tell your visitors that a subscription to your free e-zine is only available for a limited time.

image
by Sumogre
0 like 0 dislike
0 comments 338 views
20 Power Marketing™ Tips

Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. Create and grant an annual award. Send hand written congratulations and thank you notes. Send greeting ... informative and interesting web site. Sponsor a cause, event, charity or community group. Volunteer for your association, charity or community group.

by Herogue
0 like 0 dislike
0 comments 218 views
Improve Conversion Rates With Content

Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content Do You Believe? You must have passion for the product or service you are providing. If you don't believe in it, why should visitors to your site? A lack of ... possible to take the requested action. If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact.

by Knightmare
0 like 0 dislike
0 comments 250 views
Business Buying Guide - Detail

Business Buying Process First, You have to determining your investment. Usually minimum down payment made by the buyer is 30% of the purchase price. For example, if the business purchase price is $100,000 and loan amount is $70,000 (70%), then the buyer's down payment needs to be $30,000 ... at the time of the acceptance of the Purchase and Sale agreement and buy inventories and supplies. And then you can do the closing on the closing date.

by TwinNut
0 like 0 dislike
0 comments 251 views
9 Amazingly Easy Ways To Writing Your Greatest Sales Letter Ever

It is very common that people who are new to Internet Marketing will face with difficulties writing their own sales copy - a job called copywriting. Nevertheless, it is amazingly easy if you follow these 9 easy ways: 1. Headline The most important thing in a sales letter is the headline, it ... they read, especially an interesting one. If you can write a good story and keep your prospects hooked right down until the order button, you succeeded.

by Explorer
0 like 0 dislike
0 comments 219 views
5 Proven Strategies for Internet and Network Marketing Success

There are many opportunities in network marketing to help you reach your life goals. You can work from home and enjoy a steady cash stream while setting your own hours and doing what you love most to earn an income. But if you're like the majority of people who join a team of online ... or another successful business model, you'll be amazed at the results when you combine all of the promotion methods above for the Internet and network marketing!

by PositiveVoid
0 like 0 dislike
0 comments 221 views
10 ways to get more visitors to your website

If your website traffic has suddenly come to a stand-still, you may need to give your site a marketing jump start. This is really directed towards Information Marketing (one of the best markets around) but can really be applied to anything. Here are a few ways to get your traffic flowing again. 1.Buy hits ... . These should give you some good ideas to get more traffic, and maybe even spark some ideas of your own! Best wishes, Maranda Mann

by LoyalChief
0 like 0 dislike
0 comments 308 views
Becoming Your Own Publicist

When big businesses develop products or services, they hire publicists to promote them. The publicists' job is to organize a promotional camping. They provide a report or story to journalists in various forms of online and offline media. They're hired to promote and creating mass public interest. Making a ... news is considered legitimate, it's taken more seriously that any advertisement you can buy. Did I mention this would not cost one dime?

by nicejone
Connect with us:
...