Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
1,745 views
in Articles by
What are the marketing mistakes to avoid when promoting your business?

Please log in or register to reply to this topic.

1 reply

by
Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes.    

Here are the 7 most common mistakes to avoid:

1.    Not having clear objectives: Many business people start a business without clear objectives. They fail to set realistic goals for their marketing and consequently set themselves up for failure. It is important to make a list of goals and objectives based on a quarterly time line. If you do not have company goals and objectives you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared you will not be able to achieve company objectives.

2.    Neglecting to analyse your potential customers is a dangerous mistake. It can lead to many problems. When you do not analyse your customers wants and needs you do not know what products and services to develop for them. This will lead to targeting the wrong market and neglecting to understand your own niche market. It is important for any business to do their marketing analysis so that you can target your market and maximise your sales.

3.    Not testing: By not testing your sales copy and places you advertise with split testing your advertising, you will be losing sales. Split testing is simple to do but many businesses fail to do this. This results in a lot of wasted time and effort. If you do not test your ad copy and marketing promotions you will not have a proper idea of the ads and promotions that are pulling and what is not working. It is simple to do by placing 2 ads for the same product in a publication or website etc. You can then see which one is performing the best.

4.    Not budgeting: Budgeting is extremely important in business. Your business should never run out of money. This is especially true with your marketing and advertising ventures. It is important to have a monthly or quarterly budget for your marketing. Within that budget put aside money for each promotion you will be doing. Start small, test and then build on successes. This will allow you to always stay solvent and have enough for promotions.

5.    Giving up too soon: Companies go out of business at an alarming rate these days. One of the reasons is that the owners give up too soon. Just when success might be just around the corner they give up and decide to close the business down. In exactly the same fashion marketing promotions can fail. You need to give your promotions at least 3 months before you decide to scrap them. Some promotions will take longer than others to bring results. As always, test all marketing tactics before you launch a larger promotion. Patience is one of the hallmarks of business and you need to implement it.

6.    Poor sales copy: How often have you wanted a product but when you read the sales page you had serious doubts? Poor unprofessional ad copy will cost you sales. In fact without good sales copy you will not be able to sell effectively at all. It is critical to your business to get this right. If necessary get an experienced copywriter to do this. It is worth the investment, as you will see returns when you make sales.
 
7.    Not screening your employees carefully: To handle the extra load for the Christmas season you will need to hire new employees. It is very important not to rush into this. There is no dearth of people needing employment but you need to screen them carefully before hiring. One rude customer service agent can cost you customers. Do not take this type of risk. You want to preserve the integrity of your company at all times and screening employees is the way to achieve this. You will then be able to build a core of loyal professional employees that will be an asset to the company.

The golden rule is to diversify. You should always use multiple forms of marketing promotions in your business. Do not just do one or two promotions and then wait for results. This will slow company growth and your business will stagnate. The last thing you need is to slow your marketing in the Christmas season. So remember to diversify and enjoy the increase in sales.

By avoiding these mistakes you will take your company to the success you deserve. You will be able to have year round success for your business and really be able to cash in on the Christmas season. So plan ahead and be careful not to make these common mistakes.

Related topics

0 replies 1,067 views
posted in Articles by Madept
0 replies 832 views
posted in Articles by GraveGrass
0 replies 2,152 views
0 replies 865 views
posted in Articles by Butcherry
0 replies 1,293 views
0 replies 1,535 views
0 replies 1,019 views
0 replies 970 views
0 replies 953 views
0 replies 991 views
0 replies 2,037 views
posted in Articles by GiftedWrecker
0 replies 1,013 views
posted in Articles by BouncyOracle
0 replies 1,041 views
posted in Articles by DreamBaby
0 replies 1,086 views
0 replies 1,743 views
0 replies 1,007 views
0 replies 780 views
posted in Articles by ForceSoldier
0 replies 766 views
posted in Articles by nicejone
0 replies 942 views
posted in Articles by AmazingKitty
0 replies 901 views
0 replies 989 views
0 replies 807 views
posted in Articles by UncleRhino
0 replies 1,109 views
posted in Articles by Camella
0 replies 918 views
posted in Articles by MammothMoth
0 replies 1,069 views
posted in Articles by ShowDolphin
0 replies 967 views
posted in Articles by Camella
0 replies 899 views
posted in Articles by TrainedGuy
0 replies 1,260 views
posted in Articles by Conjursa
Connect with us:
...