Business People Club

Cold calling mistakes?

0 like 0 dislike
243 views
by GiftedWrecker
Cold calling mistakes?

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by Finderpros
Have you noticed that the old "tried and true" cold calling techniques which were once successful have completely lost their effectiveness over the years? They just don’t work anymore.

But many salespeople are still use them because that’s all they know. They’re working from that old, ineffective cold calling mindset. And they’re making the same mistakes over and over again.

1. Deliver a strong, enthusiastic sales pitch

People almost always feel "pushed" by sales enthusiasm, especially when it’s coming from someone they don’t know.

You see, a strong sales pitch includes the unspoken assumption that your product or service is a great fit for the other person. But think about it. You’ve never spoken with them before, much less had a full conversation. You can’t possibly know much about them at this point.

So to them, you’re just another salesperson who wants them to buy something. And so the walls go up.

It’s much better to modestly assume you know very little about your prospect. Invite them to share some of their concerns and difficulties with you. And allow them to guide the conversation, rather than your pre-ordained strategy or pitch.

2. Your goal is to always make the sale

When your target in cold calling is to always make the sale, prospects are aware of your agenda. And almost immediately, they’re on the defensive. After all, you’re primarily focused on yourself and the sale – not on them.

In the old traditional mindset, you forge ahead with the hope of getting a sale. You’re coaxing, persuading, and pushing things forward.

But most cold calls break down the moment the other person feels this sales pressure.

Why? Because they don’t know you, and they don’t trust you.

So the sales momentum you’re trying to create actually triggers a backlash of suspicion and resistance. They’re trying to protect themselves from a potential "intruder" with what appears to them as a self-serving agenda.

Instead, you can approach cold calling with a different goal. Your focus can be on discovering whether you’re able to solve a problem for the other person.

When you become a problem-solver, this feels vastly different to the person you’re talking to. You’re not triggering rejection. You’re calling with 100 percent of your thoughts and energy focused on their needs, rather than on making a sale.

3. Focus on the end of the conversation – that’s when sales are lost

If you believe that you lose sales because you’ve made a mistake at the end of the process, you’re looking in the wrong direction. Most mistakes are made at the beginning of a cold calling conversation.

You see, it’s at the beginning that you convey whether you’re honest and trustworthy. If you’ve started out your cold call with a high-pressured sales pitch, then you’ve probably lost the other person in just a few seconds.

When you follow a sales script, strategy, or presentation, then you’re not allowing a natural, trusting conversation to evolve. So the "problem" has been put into motion by your very first words. So the place to put all your focus is at the beginning of the cold call, not at the end.

4. Overcome and counter all objections

Most traditional sales programs spend a lot of time focusing on overcoming objections. But these tactics only put more sales pressure on your prospect, which triggers resistance. And you also fail to explore or understand the truth behind what’s being said.

When you hear, "We don't have the budget," or, "Call me in a few months," you can uncover the truth by replying, "That's not a problem."

And then using gentle, dignified language, you can invite them to reveal the truth about their situation.

So move away from the old sales mindset and try this new way of approaching your cold calling. You’ll find yourself being more natural, and others will respond to you in a much more positive way.

Related posts

0 like 0 dislike
1 Comment 228 views
How to Build Great Relationships through Cold Calling?

How to Build Great Relationships through Cold Calling?

by HarmlessRose
0 like 0 dislike
0 comments 397 views
Avoid these advertising mistakes at all costs!

People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on incorrect information - usually in the form of cliches ... . You want to use simple, clean fonts for headlines and body copy. Save the artistic fonts for accents and things of that nature.

image
by Madept
0 like 0 dislike
0 comments 285 views
Top 5 Mistakes Of The Frustrated AdWords Advertiser

Many frustrated Internet Marketers have abandoned their conquest into Google Ad Words after being robbed left, right and center due to their inability to run a successful campaign. If you have the knowledge to run a successful campaign, you can turn it into priceless wisdom that will grant you endless profit, guaranteed! ... to your user. Take some time to review these tips, and see where you can make improvements. You will be glad you did. :)

by Butcherry
0 like 0 dislike
1 Comment 303 views
What are the marketing mistakes to avoid when promoting your business?

What are the marketing mistakes to avoid when promoting your business?

by nicejone
0 like 0 dislike
0 comments 66 views
Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in Internet Marketing, ... income and make more money. As they say, money is in the list that's why most businesses consider opt in list as valuable as gold.

by SilentTrooper
0 like 0 dislike
0 comments 1,451 views
Free Advertising Tips - How to Write Ads that Sell

If you are interested in free advertising you are not alone. The fact of the matter is that more and more people are diving into free advertising because they can save a lot of money. After all, what is the point in taking out an ad in a newspaper if you can do this for free in ... free advertising. Without the proper words you are not going to get very far. Luckily, with a bit of practice you will be creating free advertisements that convert!

image
by Knighttime
0 like 0 dislike
0 comments 1,259 views
Customers: The Key To Successful Marketing

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be ... a discount on a future purchase is a nice way to show your appreciation for them taking the time to respond to your survey. (C) 2005 Debbie LaChusa

by GiftedWrecker
0 like 0 dislike
0 comments 494 views
Additional phone lines allows for greater customer-service success

With the complexity of one's business comes the stress of an effective phone system. With multiple customer service representatives at my business, I found it hard to find a phone system that could handle the workload of the many users at one time. After researching other options, I found a ... essential to effective work equipment. And after taking the time to make a change in my company, I have continuously been satisfied with my decision.

by Amigod
0 like 0 dislike
0 comments 455 views
Build a strong business with strong customer relationships

Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. That tactic seems obvious to most people. What often is neglected is the post-sale follow up with customers, particularly when it comes to online businesses. ... perform. Treat your customers like your own family. Go out of your way to communicate with them. If you neglect them, they will go elsewhere.

image
by Cybora
0 like 0 dislike
0 comments 368 views
Cable Tv Advertising – With A Difference

Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content. There are two points to this. ... of the other local businesses using cable advertising. So, follow your instincts, but do so while on the path that others have forged before you.

by Prepatriarch
0 like 0 dislike
0 comments 369 views
Banner Advertising: How Does It Work?

So you are an internet marketer and you want to make money right? Or maybe you are just somebody with a product or service to sell that is looking for innovative ways to get your stuff in front of more customers eyes and increasing the size of your market share. Either way you have come to ... that is used and these advertising companies will place the ad on multiple different sites and collect the fees, and paying the site's owner or operator.

by Knightmare
0 like 0 dislike
0 comments 608 views
A Right Media Mix Can Make the Difference

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great ... and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

by VirtualAssassin
0 like 0 dislike
0 comments 476 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that's always right to any products is The Law of Advertising . Today, we know that there are a lot of ways to advertise. ... today, Audio4fun is the first name of voice changer software in the world. So, why don't you try to speech-up your business by online advertising?

image
by HuggingDuck
0 like 0 dislike
0 comments 366 views
Business Cards : Does Your Business Information Stick?

Everybody that has ever been to a meeting, can recall the all familiar "passing" of the business cards. This powerfull marketing tool is often used matter of factly, and we have to wonder how often does the recipient of your card hold on to it, and use your business information positively? ... on my information. Next time you need business cards printed, think carefully, not only on content, but how you plan to present this vital information.

image
by Camella
0 like 0 dislike
0 comments 1,651 views
7 Questions Consumers Ask Before Buying Your Product

1. What's the deal? Customers want to know what they are getting into before they open up their wallet. One of the best ways to upset them is to give them unexpected fees at the last minute. Make the deal plain and simple... no unexpected and unpleasant surprises. 2. How do I benefit? ... an easy and painfree experience for your customers. If it's too complicated and lengthy, they'll just forget it... and you can kiss your profit goodbye.

image
by Hawkward
0 like 0 dislike
0 comments 319 views
10 Tips for a Successful Entrepreneurial Pitch

One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of ... your next pitch so that the next group doesn't have to ask them. Keep pitching and keep improving your pitch and eventually you may get funded.

image
by PerfumedNecromancer
0 like 0 dislike
0 comments 251 views
4 Inexpensive Ways To Turn That Old Booth Into a Sparkling Oasis

Is your trade show booth beginning to show its age? Have people seen your booth so many times that you've gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can't scrape enough together to purchase one? Well, you'll be ... booth more cheerful and upbeat. If you haven't used them in the past and start using them now to automatically update the look of your trade show booth.

by CheeryGrin
0 like 0 dislike
0 comments 308 views
12 Steps To Success In Creating Life-Changing Income

1. Step Discover The Quick & Easy Way To Make Your Websites Look Even More Professional, Without Spending One Cent On New Software... 2. Step Over 172 Individual "Profit Nuggets" Guaranteed To Crush Your Competition And Ultimately Unlock Your True Online Potential.... 3. Step My "Closely Guarded" ... copy + products + timing 12. Step Putting it all together - Your roadmap to a successful internet business. You Too Can Make A Living Online!

image
by TrainedGuy
0 like 0 dislike
0 comments 257 views
3 Must-See Keys For Expanding Your Business

1. Team Up No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn't a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions! We all know ... strengthen you business and push out the competition by adding new layers to your existing business, teaming up for joint promotions, and discovering new markets to reach.

image
by MammothMoth
0 like 0 dislike
0 comments 248 views
5 Must-Have Techniques For Creating Unbelievably Productive Copy

1. Get Specific Nothing can spell out BORING quicker than bland claims that really say nothing. "My clients make more money!" is a perfect example of poor copy that could use a little life. What happens when you change it to, "My clients increased their sales by 23.5% in the first 30 days!" Now that is ... look to get an idea of what's on the page, and if it's worth their time to read it. Put some effort into making your P.S. captivating.

image
by BunBunny
0 like 0 dislike
0 comments 275 views
10 Quick Tips For Creating A profitable List

Building and maintaining a high quality list of subscribers is vital to any marketers success. Let's go over some of the most important steps you need to take to ensure you build a profitable list: 1)First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don't ... don't trick and don't steal. Be honest and be who you are, and you will do well working on the Web and building your opt-in list.

image
by Conjursa
0 like 0 dislike
0 comments 273 views
10 Things That Lead to One Great Meeting

Here are ten things that you can do to make your meetings more effective. 1) Avoid meetings. Test the importance of a meeting by asking, "What happens without it?" If your answer is, "Nothing," then don't call the meeting. 2) Prepare goals. These are the results you ... vote." 10) Use structured activities in your meetings. These process tools keep you in control while you ensure equitable participation and systematic progress toward results.

image
by KeyboardPie
0 like 0 dislike
0 comments 283 views
5 Ways to Have a Sound Postcard Marketing

Postcards, if used wisely, can be a great marketing tool. It can transmit your business' information by just hand transfer. It is one of the most convenient and economical tool that you can rely. Sound marketing is easy if you just know where to put emphasis. Here are the vital ... advantage of its charisma? Postcards can quickly and inexpensively convey your marketing message. Use them to keep the customers and making them return for more!

image
by BouncyOracle
0 like 0 dislike
0 comments 241 views
4 Reasons Why You Need Testimonials to Sell More

The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I'll call the proof section of the brochure, I was rummaging around for testimonials. The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that I'd find ... buy from you for the first time. And once your prospects turn into new customers, the door to repeat sales swings wide open. (c) 2005 Neil Sagebiel

image
by HarmlessRose
0 like 0 dislike
0 comments 1,348 views
10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy. 2. Turn your ad into an article. It could be a story, or how-to article. This ... tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.

image
by Richard S.
0 like 0 dislike
0 comments 322 views
5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started: 1) Attend organization meetings Where do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and ... be too. And don't forget to use keywords. These are what the search engines will use to find the content in your blog and draw others to it.

image
by GardenParrot
0 like 0 dislike
0 comments 224 views
3 Elements That Make Your Ad Successful

When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need... they buy because they want to experience the ... you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.

by DreamBaby
0 like 0 dislike
0 comments 282 views
7 Ways To Advertise Your Business For Free

. Free directories: directories are perfect for customers that are searching for a particular topic. What's great about them is that you only have to post once and they are good for long periods of time. It saves a lot of your time when you don't have to resubmit your information every week or ... . Only join groups with the same interests as yours. In other words, don't sign up for a recipe swapping group when you are advertising shaving cream.

image
by ShowDolphin
0 like 0 dislike
0 comments 199 views
7 tips in creating publicity for corporate events

Organizing corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. This is especially true when corporate event managers are faced with a dilemma in balancing the need to create an enjoyable and beneficial event, and at the same time entrusted with the ... or holding a press conference. Many corporate event managers tend to exaggerate and end up presenting an event that falls short of expectations.

image
by GrizzlyFlash
0 like 0 dislike
0 comments 412 views
10 Ways To Ensure Your Flyer Avoids The Bin

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps ... the flyer yourself can maximise your budget. Your personal enthusiasm and a friendly face can work wonders. 10. Er, try not to stand near a bin.

image
by BeautifulWolf
0 like 0 dislike
0 comments 302 views
10 Eye Popping, Jaw Dropping Ad Copy Secrets

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers who have bought from you ... find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

image
by FrighteningTwinkles
0 like 0 dislike
0 comments 326 views
66 Ways To Promote Your product or Services

Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed. The true is you can ... .com if you would like me to explain any of these in a report that your interest in. It will be at least 2 pages with a lot of information.

image
by PositiveVoid
0 like 0 dislike
0 comments 236 views
4 Ways to Use Auto-Responders to Build Sales

Auto-responders, email systems which are built to deliver multi-step messages over time, will add value to your business in four ways: auto-responders can educate customers about your products and services, auto-responders can build rapport with your prospects, and auto-responders ... . Your auto-responders can differentiate your business by optimizing customer communication and getting the most from your lead generation and marketing systems.

image
by GroundHurricane
0 like 0 dislike
0 comments 272 views
20 Ways To Convert Visitors Into Subscribers

1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. 2. You could offer your visitors a free ebook if they subscribe to your free e-zine. 3. You could offer your visitors a free subscription to your private web site if they subscribe ... have already subscribed to your e-zine. 20. You could tell your visitors that a subscription to your free e-zine is only available for a limited time.

image
by Sumogre
0 like 0 dislike
0 comments 338 views
20 Power Marketing™ Tips

Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. Create and grant an annual award. Send hand written congratulations and thank you notes. Send greeting ... informative and interesting web site. Sponsor a cause, event, charity or community group. Volunteer for your association, charity or community group.

by Herogue
0 like 0 dislike
0 comments 211 views
10 Ways To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in. 2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics. 3. Hang out in similar message ... 10. Make a file of visitor or customer questions you receive via e-mail or phone. Usually, others have the same questions, but never ask.

by Dingopher
0 like 0 dislike
0 comments 228 views
Advertising and Internet: a Long term relationship

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have ... games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.

by Octopuppy
0 like 0 dislike
0 comments 201 views
Angry customers - what can we do with them

"You are the worst company I have bought from!" - writes the client. Oops, bossss! What should I write back? It is very hard to select words when some of your customers is angry and complains about your company. Read more for an insight into it. All is well when it ends well. And ... the statistics as a guide: it shows that about seven out of ten complaining guests will do business with you again if you resolve the complaint in their favor.

by SilkPredator
0 like 0 dislike
0 comments 279 views
Key Employees can and will leave your Business, are you prepared?

Very few businesses can claim to be prepared for the loss of key employees. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to 'business as usual'. It is quite a gut wrenching experience to see an employee you have worked with over ... following these steps for all positions in your business you will insulate yourself from some of the problems that occur when key employees leave your business.

image
by nicejone
0 like 0 dislike
0 comments 217 views
Improve Conversion Rates With Content

Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content Do You Believe? You must have passion for the product or service you are providing. If you don't believe in it, why should visitors to your site? A lack of ... possible to take the requested action. If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact.

by Knightmare
0 like 0 dislike
0 comments 215 views
Business Tools to Help You Run a Successful Business

When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely that we will understand all of the financial and legal ramifications of a new business, especially when we need to concentrate on getting that elusive first sale or completing the first ... with the wrong (or no) tools. You will find that the time it takes to get the right tools will pay off time and time again.

by VirtualAssassin
0 like 0 dislike
0 comments 250 views
Business Buying Guide - Detail

Business Buying Process First, You have to determining your investment. Usually minimum down payment made by the buyer is 30% of the purchase price. For example, if the business purchase price is $100,000 and loan amount is $70,000 (70%), then the buyer's down payment needs to be $30,000 ... at the time of the acceptance of the Purchase and Sale agreement and buy inventories and supplies. And then you can do the closing on the closing date.

by TwinNut
0 like 0 dislike
0 comments 250 views
9 Amazingly Easy Ways To Writing Your Greatest Sales Letter Ever

It is very common that people who are new to Internet Marketing will face with difficulties writing their own sales copy - a job called copywriting. Nevertheless, it is amazingly easy if you follow these 9 easy ways: 1. Headline The most important thing in a sales letter is the headline, it ... they read, especially an interesting one. If you can write a good story and keep your prospects hooked right down until the order button, you succeeded.

by Explorer
0 like 0 dislike
0 comments 288 views
Make Your Business Interesting Through Posters

The image that you send off to your potential customers speaks highly about you and your company. That is why it is important that your promotional materials are appealing and must address your target customer's needs. Whoever your audience is, you should be able to make them interested in what you have ... you only have a few seconds to grab the attention of your target customer so make that message and design simple, brief and to the point.

by Camella
0 like 0 dislike
0 comments 235 views
Selling Second-Hand Goods Online: A Lucrative Business

The internet has virtually changed the way we certain aspects of our lives. It has changed the way we view where we get the latest news, how to communicate with one another, how we play, how we shop and even how we trade and make money. The internet has made these aspects of our lives ... a good description of your item, and more importantly good quality pictures of the items that you are selling so that you can be noticed by prospective buyers.

by FlamboyantChomper
Connect with us:
...