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I've been hearing for years that a successful business needs to have a USP (unique sales point). The problem is that most businesses ... logical one, whatever they're buying - so what's your ESP?
How to make it easy for customers to pay you?
Michael Jordan said Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb ... you think out loud so I can hear you' are my present to you.