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When you have only just started your own business, you will need a lot to learn, not only about what you are going to do, but ... a must - otherwise you loose from 50% to 90% of potential customers.
Basically, market research is defined as the process of collecting customer data to determine whether the newly launched or ... advantage of market research surveys and expand your business growth.
you are contemplating setting up a small online business you should realise it is simply to down to a numbers game. The difference ... you will be well on your way to running a successful business.