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Importance of Market Research for Small Business

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in Articles - JamesMaron

Basically, market research is defined as the process of collecting customer data to determine whether the newly launched or currently existing products and services will satisfy the needs of consumers.

Every business type needs to do market research in order to be successful in their current marketplace. But why do small businesses require online market research surveys? Because it helps small business owners gain invaluable information about current market trends, spending habits of their customers, assists in finding sales opportunities, develops better business marketing strategies and know more about your competitors in the current business.

Business market research is basically divided into two types:

  1. Primary Research: It focuses on keeping track of sales effectiveness, the quality of services provided and the tools used for business communication.
  2. Secondary Research: Here, the marketers conduct situation analysis by collecting published data and determining market segmentation according to the consumer needs.

Here are a few reasons why small business owners should conduct market research:

  1. Identify New Business Opportunities: If you are planning to launch a new business in a completely different geographical location or during the pre-launch stage of the company’s new products and services, it’s important for businesses to identify new market trends. This will help your business design better marketing campaigns that can directly target the specified market groups.
  2. Keep a Close Eye on Your Competitors: With the help of market research surveys, a small business can monitor their competitor’s marketing activities by studying their advertisings, sending out online surveys, visiting their websites and businesses, talking with their consumers directly and asking business associates about them. You can even keep track what kind of business strategies your competitors are using to capture the attention of new consumers. 
  3. Determine What Your Customers Really Want: Before the launch of new products or services, businesses generally conduct test marketing, either by selecting a few customers and trying out new products on them or showing and explaining the product benefits and asking for genuine feedback. As a small business owner, you can talk to your targeted customer groups before the launch of new products or you can throw online customer feedback surveys to your focused consumer groups. There are several online survey software solutions available in the market to easily create and conduct surveys online. 


With the help of the survey software, you can design an online survey in minutes and send it to your customers. From the obtained survey data, you can analyze customer feedback and determine what your customer really wants, desires, and expectations for an upcoming product or service.

In addition, market research surveys can benefit business owners to identify sales opportunities, foresee trends and upcoming problems, drive communications with current customers and so on. If you are a small business owner, take the advantage of market research surveys and expand your business growth.

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