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Having a successful online E-book business means more than just selling E-books.  It means giving the customer great value, great quality, and gaining their trust by giving away valuable information in free PDF files.  

So, what is a PDF file? A PDF file is a computer file type that stands for portable document format.  Essentially it gives people a free way to share articles and documents, so that everyone can read them on any type of computer.  You’ll need Adobe Acrobat Reader to read PDF’s.  Nowadays most people have this free reader already installed on their systems.  PDF’s also offer the advantage that they are indexed by search engines, as they look at PDF’s as more valuable than web content.  So, it is likely that the more PDF’s you have, the easier it will be for customers to find your site.

By giving away free PDF files that contain valuable information, you automatically build trust into your products.  Your prospective customers will very likely have to pay for the information in your PDF’s elsewhere, so they feel that they are getting a deal.  Furthermore, PDF’s help to potentially mass market your website, because they are free to be passed around.  PDF’s can be emailed and distributed around the internet, so if there is valuable information in them, it is highly likely they will spread like wildfire, through emails, groups, chat rooms and web forums.  This viral effect of PDF distribution has a huge potential to help drive tons of traffic to your website.

Lastly, try using the concept of delivering more than your product promises.  After one has purchased your product, offer them an unexpected free PDF that includes information that has high value.  This will build in greater customer satisfaction and people will likely spread the word.

Wishing you Success!

David Molina

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