Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
580 views
in Articles by
Different approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from mars and women from Venus both of them think very differently and hence, their thinking should be influenced by different methods.

For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car she will choose a car depending on the color. She would like it match it either with her work dress or accessories like watch and will be concerned whether there is enough space to store her necessities. Because their psychologies differ so much, they should be convinced to buy a product using different methods.

Presentation is also very important. The salesperson talking to a male client doesn’t have to concentrate much on looks and cleanliness. It is okay if he doesn’t have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a female client, he should be spotless from head to toe. He should comb his hair properly, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and shouldn’t go rushing in front of the customer. Women seek perfectionism.     

Words should be spoken with extra care in front of a woman customer. Women are better listeners and they will analyze each spoken word. A lot of emotion should be involved in the talking because women are drawn to emotions immediately. Like when selling clothes to a lady, tell her how you will feel bad for her if she has to sweat badly in the summer due to her nature of job. Pick a nice cotton dress for her and ask her to try it. The customer will be highly touched and will take less time to buy the product. Seventy five percent of the job is done if she is won emotionally.

Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start examining every detail of the product and will give a second thought to the product. Women have the capability of multi-tasking. They will be able to listen as well as read the manual at the same time. So keep her involved into many things at a time. A man lacks the talent of multi-tasking. If a male client gets involved with something else, stop speaking immediately because he will be unable to concentrate on both the things and it will lead him into a confusion state.

Another point to be taken care of is, it’s not a good idea to have a woman salesperson when a male client is to be handled. Women talk a lot and men are bad listeners. The woman salesperson will go on and on about the product and the man will just nod his head without getting any meaning out of it. They will not able to express properly whether they are getting the point or not. But on the other hand, a woman client can easily express how much she has followed. Even if they don’t speak it out, her facial expressions will tell it all. So when a salesperson is dealing with a female customer, he or she should watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a different approach.

Men clients can be made to understand about the product by simply drawing the outlook of the product using a simple pen and paper. Men have a good capability of visualizing the three dimensional images of the product which is being referred to. But women are not so good that. To present a clear picture, the sample or the actual product should be shown to her.

Complimenting a male customer is a very good idea. He will be over whelmed and will take it in a good sense. But a woman is a careful listener, so any compliment should be given with extra care. Any fake compliment will be immediately detected.

Please log in or register to reply to this topic.

Related topics

0 replies 567 views
posted in Articles by FatKomodoDragon
0 replies 665 views
posted in Articles by BumblingBee
0 replies 626 views
posted in Articles by Dragonig
0 replies 728 views
posted in Articles by HairyMagpie
0 replies 560 views
posted in Articles by MysteryWasp
0 replies 676 views
posted in Articles by GreedySmile
0 replies 571 views
posted in Articles by FatKomodoDragon
0 replies 618 views
posted in Articles by GreedyPig
0 replies 548 views
posted in Articles by Herogue
0 replies 548 views
posted in Articles by Dingopher
0 replies 683 views
0 replies 733 views
posted in Articles by Explorer
0 replies 606 views
posted in Articles by HistoryYak
0 replies 2,300 views
posted in Articles by HairyMagpie
0 replies 863 views
posted in Articles by TwinNut
0 replies 744 views
posted in Articles by HuggingDuck
0 replies 809 views
posted in Articles by Hawkward
0 replies 740 views
posted in Articles by FlamboyantChomper
0 replies 622 views
posted in Articles by Oystrich
0 replies 1,664 views
posted in Articles by VoyageHooper
0 replies 705 views
posted in Articles by TrustyKitty
0 replies 531 views
posted in Articles by MysteryWasp
Connect with us:
...