Business People Club

Search All Topics !

How To Create Your Own Info Product?

0 like 0 dislike
196 views
Posted by Amigod
How To Create Your Own Info Product?

Your comment

Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by AmazingKitty
In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter.

Any product that's informational, instructional, or educational in nature can be considered an info product.

If you missed last week's column you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we'll be discussing this week, which is how to create your own info product.

As covered in detail last chapter, here are a few of the reasons why information is the best product to sell online:

* It's fast to create, fast to market
* There's no inventory to stock
* The startup costs are low
* You can automate the sales and delivery process
* There are no shipping and handling charges

One of the best things about information products is that you don't need a product designer or a manufacturing plant to crank out the goods. You also don't have to spend months and months doing product development.

If you have a computer and a word processing program you have everything you need to create a best-selling info product in a very short amount of time.

Great, you say, but I'm no writer. How the heck can I get into the information business? The good news is you don't have to be a great writer to create a great info product. If you don't have the ability to create the product yourself there are several avenues you can take to info product success.

Co-author with a writer
In my opinion, expert knowledge is much harder to come by than great writing skills. If you are an expert on a subject that people will pay to learn about, you just need a good writer to take your expert knowledge and put it in a saleable form.

I know many subject matter experts who can't write their names in the snow and many excellent writers who don't have the expert knowledge required to create an informational product that will sell. Co-authoring can be a match made in Heaven if an equitable co-authoring arrangement can be made. Co-authoring means that you both get credit for creating the product and share in the revenues.

If you are an expert on a topic, but not a writer, find a writer to co-author the project with you. Conversely, if you're a writer without specific knowledge, find a subject matter expert and partner with them to create the product.

Hire a ghost writer
A ghost writer is someone who will write the ebook for you anonymously, with the writing credits going solely to you. You supply the expertise and guidance and the ghost writer puts it in a readable format. You can hire ghost writers on an hourly basis or for a flat fee, depending on the scope of the project.

There is no shame in using a ghost writer to put your thoughts to digital paper. You don't really think all those pro athletes and Hollywood actresses can write 300 page books now, do you?

Publish a directory
Can't think of a subject that you're qualified to write about? Try compiling a directory. A directory is nothing more than a listing of specialized information that you target market to a particular segment of the buying public. For example, my company publishes a dropship and wholesale industry directory that is a listing of company names, addresses, phone numbers, and website addresses. I simply have someone research the industry and compile their findings in a directory format, package it nicely, and sell it online for $27.

Sign on with an affiliate program and sell their info products
There are thousands of companies that sell informational products and most have affiliate programs that you can sign on with. Becoming an affiliate basically means you become a reseller of the company's products. You promote the product, you make the sale, the company delivers the product, and you earn a commission.

The key to creating a successful info product is this: the information must be worth far more than the price of the ebook itself. If you're charging $27 for your product, it must give the buyer many times that price in perceived value.

I asked info product expert Jim Edwards, co-Author of "How To Write and Publish Your Own eBook in as little a 7 Days" for his advice on how to create a killer info product.

Here are Jim's Top 5 Tips:

* Niche It - Make sure you are targeting a highly defined niche audience... don't try to sell to everyone. You can get a lot more money showing life insurance agents how to find more customers to buy $250,000 policies than you can trying to sell a product on generic sales skills improvement.

* Hit Their Pain - Make sure your info product hits a painful problem that members of your target audience will do just about ANYTHING to solve. The more intense the pain, the more they're willing to pay to get rid of it.

* Give Them A Taste - Give people a taste of what you offer in your info-product by giving them a sample. Just like the wholesale clubs get you to buy tater-tots in a 50 lb. bag by giving you one to try, you can induce people to buy your information by letting them read the first chapter or listen to the first few minutes of an audio.

* Entertain Them - People hate to be bored. Increase the power of your product by adding humor, drama and other entertainment elements that make them want more and more. This will not only help with future sales to satisfied customers, it will also keep your refunds down and increase word of mouth advertising.

* Keep it Evergreen - Don't make the mistake of creating a product that hits a fad or a fleeting market. Create info-products that can be updated with very little effort. This allows you to create a product once and keep the sales rolling in for years (literally) to come!

Related posts

0 like 0 dislike
1 Comment 119 views
How to Find a Publisher for Your First Book?

How to Find a Publisher for Your First Book?

Posted by Duskunk
0 like 0 dislike
1 Comment 131 views
How DO You Price Your eBook?

How DO You Price Your eBook?

Posted by Finderpros
0 like 0 dislike
1 Comment 121 views
How to be a good copywriter?

How to be a good copywriter?

Posted by MagicalCyborg
0 like 0 dislike
1 Comment 128 views
How to choose an eBook Compiler?

How to choose an eBook Compiler?

Posted by Prepatriarch
0 like 0 dislike
1 Comment 191 views
How To Write Articles Quickly?

How To Write Articles Quickly?

Posted by CandidApricot
0 like 0 dislike
1 Comment 108 views
How to get publishers to notice you?

How to get publishers to notice you?

Posted by BouncyOracle
0 like 0 dislike
1 Comment 124 views
How Do You Write an Ebook?

How Do You Write an Ebook?

Posted by VirtualAssassin
0 like 0 dislike
1 Comment 135 views
How To Create Customer Value In Your Proposals?

How To Create Customer Value In Your Proposals?

Posted by Wallaby
0 like 0 dislike
0 comments 109 views
Why Should You Write An eBook

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the ... but they can also serve to promote your business at the same time.

Posted by Hawkward
0 like 0 dislike
1 Comment 121 views
What are the advantages of writing eBooks?

What are the advantages of writing eBooks?

Posted by Sassassin
0 like 0 dislike
1 Comment 257 views
How to create the ultimate cover letter?

How to create professional proposals ?

Posted by BeautifulWolf
0 like 0 dislike
1 Comment 152 views
How to Create Your Own Shopping Mall and Work from Home?

How to Create Your Own Shopping Mall and Work from Home?

Posted by OpinionOwl
0 like 0 dislike
1 Comment 125 views
How to Create Your Own Small Business Press Kit?

How to Create Your Own Small Business Press Kit?

Posted by FatKomodoDragon
0 like 0 dislike
1 Comment 124 views
How to Improve Book Sales?

How to Improve Book Sales?

Posted by Knighttime
0 like 0 dislike
1 Comment 116 views
How to get lucrative freelance writing assignments?

How to get lucrative freelance writing assignments?

Posted by Richard S.
0 like 0 dislike
1 Comment 116 views
How Digital Book Printing Works?

How Digital Book Printing Works?

Posted by CheeryGrin
0 like 0 dislike
0 comments 225 views
Create Your Own Shopping Mall and Work from Home

There's no disputing that the Internet has enabled hundreds of thousands of people to launch their own home based business. And, ... rewarding. The secret lies in partnering with the right company.

Posted by HistoryYak
0 like 0 dislike
1 Comment 137 views
How do I compete with other Resellers who own the same product?

What are the ways I can compete with other resellers?

Posted by Duskunk
0 like 0 dislike
1 Comment 244 views
How to explain your product or service to online customer?

How to explain your product or service to online customer?

Posted by Slayerk
0 like 0 dislike
1 Comment 213 views
How to know if Your New Product Qualify For A Patent?

How to know if Your New Product Qualify For A Patent?

Posted by PerfumedNecromancer
0 like 0 dislike
1 Comment 128 views
How to Build Financial Freedom with Your Own Home-Based Travel Business ?

How to Build Financial Freedom with Your Own Home-Based Travel Business ?

Posted by BumblingBee
0 like 0 dislike
1 Comment 173 views
How to become your own publicist?

How to become your own publicist?

Posted by Robottom
0 like 0 dislike
1 Comment 202 views
0 like 0 dislike
1 Comment 112 views
How to start Your Own Clothing Company?

How to start Your Own Clothing Company?

Posted by Richard S.
0 like 0 dislike
1 Comment 165 views
Branding- How to Create A Name Your Customers Trust?

Branding- How to Create A Name Your Customers Trust?

Posted by ForceSoldier
0 like 0 dislike
1 Comment 120 views
How to Create Unlimited Cash with Your Travel Business?

How to Create Unlimited Cash with Your Travel Business?

Posted by SleepyFledgling
0 like 0 dislike
0 comments 211 views
66 Ways To Promote Your product or Services

Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and ... . It will be at least 2 pages with a lot of information.

image
Posted by PositiveVoid
0 like 0 dislike
0 comments 146 views
Editors Help Business People Do the 'Write' Thing

You've got spelling and grammar checkers on your laptop computer, so you're all set to crank out the perfect sales letter while ... release, they say, is as important as a deal-closing presentation.

image
Posted by AfternoonFay
0 like 0 dislike
0 comments 120 views
Five Steps to Create a Budget for your Small Business

How I hate budgets! Every time an accountant told me to put together a budget for my company, my response was - When ... Have systems in place to increase revenue and decrease expenses as necessary.

Posted by UncleRhino
0 like 0 dislike
0 comments 181 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world- ... don't you try to speech-up your business by online advertising?

image
Posted by HuggingDuck
0 like 0 dislike
1 Comment 207 views
How to develop a new product?

New product development is one of the most important components of product policy and product management. Product lines and products are ... ; it gives rise to new versions of the existing products.

image
Posted by Camella
0 like 0 dislike
1 Comment 116 views
How to decide on one product or service to sell?

How to decide on one product or service to sell?

Posted by FlamboyantChomper
0 like 0 dislike
1 Comment 125 views
0 like 0 dislike
1 Comment 106 views
How to create a site map?

I want to create a sitemap? How can i do that?

Posted by GiftedWrecker
0 like 0 dislike
1 Comment 149 views
How to Create a Money Magnet E-commerce Web Site?

how to create an eCommerce website that could attract more customers?

Posted by KeyboardPie
0 like 0 dislike
0 comments 92 views
How to create A Trade Show Budget?

How to create A Trade Show Budget?

Posted by Falconjurer
0 like 0 dislike
1 Comment 140 views
How to create a Business Strategy?

How to create a Business Strategy?

Posted by Celestiger
0 like 0 dislike
1 Comment 116 views
How to Create More Sale Opportunities?

How to Create More Sale Opportunities?

Posted by SwiftHeroine
0 like 0 dislike
1 Comment 145 views
How to Create Long-Lasting Wealth with Simple Home Business Solutions?

How to Create Long-Lasting Wealth with Simple Home Business Solutions?

Posted by Mosquiche
0 like 0 dislike
1 Comment 107 views
How to create good credit ?

How to create good credit ?

Posted by Camella
0 like 0 dislike
1 Comment 128 views
How to Create a Newsletter Name?

How to Create a Newsletter Name?

Posted by VoyageHooper
0 like 0 dislike
1 Comment 129 views
How to Create a Money Magnet E-commerce Web Site?

How to Create a Money Magnet E-commerce Web Site?

Posted by GardenParrot
0 like 0 dislike
1 Comment 115 views
How to Create Lucrative Websites?

How to Create Lucrative Websites?

Posted by AfternoonFay
0 like 0 dislike
1 Comment 105 views
How to Create an Online Business with Affiliate Programs?

How to Create an Online Business with Affiliate Programs?

Posted by PlushSeal
0 like 0 dislike
0 comments 1,389 views
7 Questions Consumers Ask Before Buying Your Product

1. What's the deal? Customers want to know what they are getting into before they open up their wallet. One of the best ways to ... , they'll just forget it... and you can kiss your profit goodbye.

image
Posted by Hawkward

online business.png

Connect with us:
...