Business People Club

How to Choose A Name For Your Company That Makes Sense ?

0 like 0 dislike
288 views
in Articles by SilkPredator
How to Choose A Name For Your Company That Makes Sense ?

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by Octopuppy
One of the most important things your company needs is a name. Your name will be the very first thing that almost all of your customers see from you -- long before they meet you, they'll have responded to something (or someone) that told them the name of your business.

So What?

So, if you're planning on running a professional operation, don't call it 'A1 Supplies' just because you want to be listed first in the phone book. You have to pick a name that says something about you and your business, and that people in your target market will be able to say without feeling stupid.

The Professional Name.

If you're running a serious business targeted at other businesspeople, you'll probably want to keep the name sober, but memorable. A good formula is your surname, followed by what you do: 'Smithfield Tailoring', or 'Watson Engineering'. You might also want to add the name of the town where you live: 'Watson Engineering Anytown'. Little things can make a big difference: 'Watson & Associates Engineering' or 'Watson Engineering Co.' both sound quite good, for example. Don't use your first name, though -- it sounds terribly amateurish. Would you rather deal with Ted's Office Supplies or the Johansson Office Supplies Co.?

Another approach is to leave out your name altogether, and simply become 'Anytown Engineers' or 'The Anytown Engineering Co.'. This makes you sound like the first choice locally, especially if your main competitor has the name of another town nearby in their name.

The Corporate Name.

They sound quite bad, I reckon, but there's a still a place for them -- mainly if you want to deal with the big companies that this kind of name appeals to. Simply think of a word to describe your business and translate it into Latin. Then add the word "Consulting", if you want.

The Trendy Name.

If you're going for a more young or technology-savvy market, you might want a less formal name. Names of this form should be kept to one word, and preferably written in lowercase, URL-style. Another common trick is to make '.com' part of the name. Notice the difference between 'Fun House' and 'funhouse.com' -- the Fun House doesn't sound all that much fun, does it?

The Playful Name.

You'll be surprised how many people will love your name if you just decide to name it after an animal, and use that animal in your logo too. If you don't have much of a marketing budget, this is a good way to get a quick brand identity -- if you choose the panda, for example, then people start associating you with pandas, and you can have panda-pattern designs on your stationery and decorate your office with bamboo. Don't underestimate the power of this, seriously.

The Shortened Name.

One naming method that seems to be especially well-used by the big hitters is to take two words that describe your business, shorten them both, and make it one word. So you end up with Fedex (Federal Express), or Microsoft (Microcomputer Software). This is good for suggesting what you do without having an overly lengthy name.

The Random Name.

If all else fails, a great way to make up a name is to just string together sounds that you like until you come up with a made-up word. This can be a surprisingly good way to come up with a name -- and it will be completely unique.

Make It Easy.

Whatever you do, though, make sure your business' name is easy to pronounce and spell. If your surname is hard to say, don't use it. If people seem to have trouble spelling a made-up word, come up with something easier. You'll lose out on an enormous amount of word-of-mouth business if people have to write your name down just to communicate it to each other.

Check for Others.

Once you've got some ideas, make sure you check that no-one else is already using them. It will be expensive to get halfway through starting up a company only to find that the name you wanted is already taken. Also, you'll have trouble establishing any kind of Internet prescence with an over-used name, if that was part of your plan -- if your name is too common, you won't stand a chance of getting yourname .com.

Related posts

0 like 0 dislike
1 Comment 332 views
0 like 0 dislike
1 Comment 375 views
How to choose a company name?

I want to start a company. how can i choose awesome company name?

in Articles by nicejone
0 like 0 dislike
1 Comment 296 views
How to choose a corporate gift that hits the spot?

How to choose a corporate gift that hits the spot?

in Articles by MammothMoth
0 like 0 dislike
1 Comment 306 views
How to choose your next corporate event planner?

How to choose your next corporate event planner?

in Articles by Wallaby
0 like 0 dislike
1 Comment 286 views
0 like 0 dislike
1 Comment 294 views
How to choose a reliable Business Broker?

How to choose a reliable Business Broker?

in Articles by HarmlessRose
0 like 0 dislike
1 Comment 267 views
How To Choose A Commercial Painting Contractor?

How To Choose A Commercial Painting Contractor?

in Articles by BunBunny
0 like 0 dislike
1 Comment 263 views
How to start Your Own Clothing Company?

How to start Your Own Clothing Company?

in Articles by Richard S.
0 like 0 dislike
1 Comment 300 views
How to start a LLC company?

I want to start a llc company. Looks like process is very complicated. Any tips? I want to start in new york state.

in Articles by nicejone
0 like 0 dislike
1 Comment 248 views
How to Choose Quality Office Accessories?

How to Choose Quality Office Accessories?

in Articles by Knighttime
0 like 0 dislike
1 Comment 248 views
How To Choose The Best Office Chairs?

How To Choose The Best Office Chairs?

in Articles by TrainedGuy
0 like 0 dislike
1 Comment 292 views
0 like 0 dislike
0 comments 1,235 views
Can a factoring company help you grow your business?

Sooner or later, every business will need financing to grow. Most owners will try to qualify for venture capital or angel ... company will be able to offer alternatives to traditional financing.

image
in Articles by VirtualAssassin
0 like 0 dislike
1 Comment 300 views
Can a factoring company help you grow your business?

Can a factoring company help you grow your business?

in Articles by TwinNut
0 like 0 dislike
0 comments 403 views
How to Choose A Domain Name That Floods Traffic To Your Website?

Choosing a domain name is a very critical part of your website marketing strategy. By choosing a domain name that targets the specific ... your pay per click ads or any type of advertising you use.

in Articles by Madept
0 like 0 dislike
0 comments 1,202 views
New company? Boost your credibility and trust!

It is very hard to be "the new guy in the block", since in most of your interactions you will have to try leave good first ... try to look big. Try to serve customers the best way you can!

in Articles by Explorer
0 like 0 dislike
0 comments 271 views
Thinking of selling your company?

Your decision to sell: Making the decision to sell your company is a tough one. However, when you decide to do so, make sure it's a ... is too much money at stake, and you don't get a second chance.

image
in Articles by FoolishJaguar
0 like 0 dislike
1 Comment 451 views
How to Build a Retail Store that is Made to Last?

How to Build a Retail Store that is Made to Last?

in Articles by Butcherry
0 like 0 dislike
0 comments 1,099 views
Business Planning Help: Finding The Help That You Need

Business planning help is help that is structured to help your business in any way that you need it. It can help you ... Get focused and get motivated to finding and implementing your business plan.

image
in Articles by HarmlessRose
0 like 0 dislike
1 Comment 267 views
0 like 0 dislike
0 comments 1,983 views
0 like 0 dislike
0 comments 1,099 views
0 like 0 dislike
0 comments 1,093 views
0 like 0 dislike
0 comments 690 views
0 like 0 dislike
0 comments 1,119 views
0 like 0 dislike
0 comments 1,066 views
0 like 0 dislike
0 comments 878 views
Connect with us:
...