0 like 0 dislike
731 views
in Articles by
Ever find that some ads just don’t quite get the pull as well as others? Maybe some flounder while others even failed miserably. And you just seem to have a little difficulty figuring out what works and what doesn’t.

Well, start counting. Here are some pointers on what makes good ad copy work.

1. Compelling Headline – Look around. What grabs your attention in today’s newspaper or main ezine headlines? Check the New York Times and USA Today. Use buzzwords or whatever it takes. Reach out and grab your targeted industry reader.

2. Sub-Structure –Readers today have tired eyes. The Internet and email keep growing and cranking out more and more each day. So make your copy appealing. Chop up your copy by using sub-headings and bullet points. Don’t make people read endlessly to find major points.

3. Contact – People want to communicate and not just toss money away. Offer a phone number with a human on the other end. Skip the automated menus and elevator music. You don’t like it; your clients don’t either. You are busy; so are they. Tune into THEIR needs.

4. Order Options –Buyers want choices. So give them some. Set up ordering via as many ways as possible; email links, toll-free phone and fax number, online and postal forms. One size doesn’t fit all here.

5. Free-something – People want free samples, trials, bonuses or anything.

6. Price – Don’t shy away from sharing price – at least a range. Don’t irritate readers and make them search. How much? Make it clear.

7. More info – Offer a place for people to learn more. Make they reply email address a domain name with information, maybe a free ebook or report with photos, testimonials, etc. In other words, don’t have readers reply to info@yahoo.com; have them reply to free_report@MarketingTools.com. Be creative!

8. Ad Errors – Test your ad BEFORE it goes out. Do you links work that you mention? Does the phone number work? What does the voicemail recording say on the phone? Does your email address work that you’ve included? Make sure to check details and look for spelling and grammar errors.

9. Legibility – Can you read it? Is there so much content that your ad is too tiny to read? Make sure to see a proof beforehand. Then print it out and look it over.

10. Font – Don’t get fancy & use scripts that people can’t read. Keep it simple!

In summary, before you head to the press with your next ad copy, count and see how many good points you’ve covered. Put your copy to work and make it a return on your investment, not a write off.

Please log in or register to reply to this topic.

Related topics

0 like 0 dislike
0 replies 828 views
posted in Articles by FrighteningTwinkles
0 like 0 dislike
0 replies 876 views
posted in Articles by MagicalCyborg
0 like 0 dislike
0 replies 753 views
0 like 0 dislike
0 replies 1,602 views
0 like 0 dislike
0 replies 721 views
posted in Articles by DreamBaby
0 like 0 dislike
0 replies 820 views
0 like 0 dislike
0 replies 711 views
posted in Articles by Herogue
0 like 0 dislike
0 replies 591 views
posted in Articles by Prepatriarch
0 like 0 dislike
0 replies 816 views
0 like 0 dislike
0 replies 1,478 views
0 like 0 dislike
0 replies 1,595 views
0 like 0 dislike
0 replies 737 views
posted in Articles by Knighttime
0 like 0 dislike
0 replies 671 views
posted in Articles by Finderpros
0 like 0 dislike
0 replies 2,220 views
posted in Articles by Amigod
0 like 0 dislike
0 replies 798 views
posted in Articles by AmazingKitty
0 like 0 dislike
0 replies 1,172 views
0 like 0 dislike
0 replies 817 views
posted in Articles by Camella
0 like 0 dislike
0 replies 1,148 views
posted in Articles by VirtualAssassin
0 like 0 dislike
0 replies 739 views
0 like 0 dislike
0 replies 1,309 views
posted in Articles by BouncyOracle
0 like 0 dislike
0 replies 416 views
posted in Articles by Explorer
0 like 0 dislike
0 replies 442 views
posted in Articles by PerfumedNecromancer
0 like 0 dislike
0 replies 473 views
posted in Articles by Madept
0 like 0 dislike
0 replies 781 views
posted in Articles by MysteryWasp
0 like 0 dislike
0 replies 1,690 views
posted in Articles by PlaySeal
0 like 0 dislike
0 replies 1,018 views
posted in Articles by UncleRhino

55,459 topics

594 replies

3 comments

1,623,835 users

Connect with us:
...