Business People Club

Search All Topics !

Target Marketing - Your Home Business

0 like 0 dislike
177 views
by GrizzlyFlash
When it comes to making money on the Internet, your first thought should be to identify exactly who will be most interested in what your home business has to offer. This is the difference between 'blanket' marketing and 'target' marketing and for a home business with a small budget, it can make mean the difference between effective internet marketing and wasting your money.

Large corporations, like AOL, for example, can afford to blanket market their services to the general population without regard for the individual on the receiving end. How many AOL trial CDs have you gotten in your mailbox, unsolicited and unwanted, that have ended up in the trash? Each of these represents marketing dollars spent. Together, they have probably filled a landfill all their own.

For your home business, you most likely cannot afford to send out billions of advertising circulars or even post hundreds of ads all over the internet. Ask yourself a few questions about your potential customer before you begin:

* Who NEEDS what I have to offer? For example, if your home business sells sewing supplies, then your primary target marketing should be directed to those who make their living by sewing.
* Who WANTS what I have to offer? In the same example, those who sew as a hobby won't need but certainly may want your home business to serve them.

Next, look at your current customers. Who are they? Where do they live? Are they primarily male of female? How did they find out about you? Do they spend a lot of time surfing the web? By asking your current customers these questions and more  for example, what they like about your home business and what they think would benefit from change  you will more easily narrow down your target marketing audience, find them online, and market your home business to them.

Your comment

Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

Related posts

0 like 0 dislike
0 comments 1,042 views
Why Marketing and Advertising are Key to Home-Based Business Success

If you are looking for a way to earn extra income or even quit your job and work part-time to bring in a full-time income, ... product and the opportunity. In doing so, you'll always come out ahead.

by TrustyKitty
0 like 0 dislike
1 Comment 375 views
How to Enhance Profits for Your Home Based Business with Affiliate Programs?

How to Enhance Profits for Your Home Based Business with Affiliate Programs?

by Explorer
0 like 0 dislike
0 comments 332 views
How To Learn Internet Marketing and Make Money From Home

Are you searching for a way to make money from home? Well, if you are at all computer-literate, you should consider ... have been transformed from a total newbie to an accomplished internet marketer.

by HarshThunder
0 like 0 dislike
0 comments 849 views
5 Pillars To A Successful Home Business

- Hustle: Generally, people who make it big have one thing in common-they are dissatisfied with the status quo. They will not take ... and effort. Be aware of what message your body is sending off!

image
by Robottom
0 like 0 dislike
0 comments 1,247 views
10 reasons for starting a profitable home business online

It's possible to start a home business online with very little outlay and you can easily earn from $100 to thousands per day. 1. You ... and ties unless you want to wear them, but that's your choice.

image
by SleepyFledgling
0 like 0 dislike
0 comments 742 views
Business Strategy: Clarify Your Purpose And Vision

Whether it's the beginning of a new year or we're half way through, you want it to be your best year ever. You are no doubt ... process will work, you'll be amazed at the answers that will emerge.

by Prepatriarch
0 like 0 dislike
0 comments 796 views
5 Ways to Stay Motivated in Your Work at Home Business

Whether you're just starting out with your work at home business or you've had a home business for many years, you'll need to stay ... work at home business. You deserve success, so don't give up!

by HistoryGuy
0 like 0 dislike
0 comments 747 views
Are You Serious About Your Work At Home Business?

Are you treating your business like a Fortune 500 Company or like a Yard Sale? Take this quiz to find out. How would you ... company? I hope you'll take your first step today towards success.

by LovableStorm
0 like 0 dislike
1 Comment 702 views
0 like 0 dislike
1 Comment 245 views
How Your Home Business Can Get Fortune 500 Clients... That Pay You A Fortune?

How Your Home Business Can Get Fortune 500 Clients... That Pay You A Fortune?

by FatKomodoDragon
0 like 0 dislike
1 Comment 225 views
How to Build Your Home Business with Networking?

How to Build Your Home Business with Networking?

by GreedyPig
0 like 0 dislike
1 Comment 235 views
How to Build Financial Freedom with Your Own Home-Based Travel Business ?

How to Build Financial Freedom with Your Own Home-Based Travel Business ?

by BumblingBee
0 like 0 dislike
1 Comment 229 views
Questions to consider, before starting your home based business?

Questions to consider, before starting your home based business?

by Cybora
0 like 0 dislike
1 Comment 198 views
How to make your home business automated?

How to make your home business automated?

by Knightmare
0 like 0 dislike
1 Comment 263 views
What are the marketing mistakes to avoid when promoting your business?

What are the marketing mistakes to avoid when promoting your business?

by nicejone
0 like 0 dislike
0 comments 503 views
7 Secrets To Building Your Online Credibility

In a way, the Internet may be compared to the Wild Wild West. (Where do you think the acronym 'WWW' came from?) There ... online and see more customers willing to open their wallets and their hearts.

by HarshThunder
0 like 0 dislike
0 comments 1,087 views
7 Tips to Starting a Successful Small Business

Getting a small business off the ground is challenging to say the least. Here are some tips which will prepare the ground for ... this? Understand that in every problem there is potential for good.

image
by Mosquiche
0 like 0 dislike
0 comments 1,135 views
Starting A Small Ecommerce Business

With a little knowledge, skills, and determination, anyone can start an ecommerce business. In this article, I'll go ... marketing, shopping comparison websites, email marketing, and joint ventures.

by Robottom
0 like 0 dislike
1 Comment 256 views
How To Build Your Home Business with Networking?

How To Build Your Home Business with Networking?

by CheeryGrin
0 like 0 dislike
0 comments 280 views
5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways ... use to find the content in your blog and draw others to it.

image
by GardenParrot
0 like 0 dislike
1 Comment 307 views
How to Earn A Regular Income From Home On Your Computer By Freelancing?

How to Earn A Regular Income From Home On Your Computer By Freelancing?

by FoolishJaguar
0 like 0 dislike
1 Comment 236 views
How to Create Your Own Shopping Mall and Work from Home?

How to Create Your Own Shopping Mall and Work from Home?

by OpinionOwl
0 like 0 dislike
0 comments 1,022 views
10 Steps To Running A Home-Based Business

The failure or success of a business often relies on the most fundamental operations-the ones that often get overlooked as a tipping point process ... is your dream; do all you can to keep it alive.

image
by Wallaby
0 like 0 dislike
0 comments 1,114 views
7 Points In Finding A Home Business

There is so much information online it's amazing. You find something that interests you and you request information and then you ... use this information to find what you are looking for, freedom.

image
by OpinionOwl
0 like 0 dislike
0 comments 582 views
5 Top Things Baby Boomers Must Do Before Starting A Home Business

Don't quit your day job just yet. If you are a baby boomer looking to start a home business, there are 5 essentials things you must ... 9-5 job, but there are also important steps we must take first.

image
by GamerAlpaca
0 like 0 dislike
0 comments 195 views
Successful Home Based Business Opportunities – Exactly Where Are They?

There are thousands of people all over the world that would love to leave their current job for a home based business. These businesses ... , and your past job will be out of your mind forever.

by FoolishJaguar
0 like 0 dislike
0 comments 291 views
Home Business Success – Three Habits to Have

There are many that have to happen for a home business to be successful. A home business is very similar to a regular ... . Knowing your market, long term vision and researching the competition.

image
by HairyFoal
0 like 0 dislike
0 comments 861 views
Essentials for a successful home business

What do I think is necessary to successfully run a home based business? 1) A normal common business sense, determination to succeed ... it is necessary to invest time, effort and money to succeed.

by Wallaby
0 like 0 dislike
0 comments 264 views
Tax Benefits of Operating A Home Based Business

Tax Deductions for Home Based Businesses A big advantage of working from home is the tax benefits of operating a home based business. ... costs. This is just one more advantage of working from home.

by BeautifulWolf
0 like 0 dislike
0 comments 167 views
What to look for in a home based business

1) Choose an industry that you are interested in - don't just do it for the money. There are lots of business opportunities our there ... on skeleton crews with as little as 10-15 hours per week.

by Wallaby
0 like 0 dislike
0 comments 217 views
Tips On Starting And Running A Home Based Business

Millions of people around the world have had the dream of finding the perfect home based business and being able to fire their boss. ... best step is to start learning how others are making a profit.

image
by SnailMail
0 like 0 dislike
1 Comment 225 views
What do you know about starting a home based business?

What do you know about starting a home based business?

by GreedySmile
0 like 0 dislike
1 Comment 501 views
How to find customers for my home based business?

I want to find more customers for my home based business. Any tips?

by Knighthawk
0 like 0 dislike
1 Comment 775 views
What are the business opportunities ideas for the stay at home mom?

What are the business opportunities ideas for the stay at home mom?

by GardenParrot
0 like 0 dislike
1 Comment 319 views
How to Build a Home Business with a Minimal Investment?

How to Build a Home Business with a Minimal Investment?

by Catnip
0 like 0 dislike
1 Comment 293 views
0 like 0 dislike
1 Comment 575 views
How to Find Lucrative Home Business Opportunities Using a Narrowed Search?

How to Find Lucrative Home Business Opportunities Using a Narrowed Search?

by BumblingBee
0 like 0 dislike
1 Comment 1,117 views
Financial and Personal Advantages of Home Business Opportunities?

Financial and Personal Advantages of Home Business Opportunities?

by VirtualAssassin
0 like 0 dislike
1 Comment 905 views
How to Earn an Extra Income with Home Business Opportunities?

How to Earn an Extra Income with Home Business Opportunities?

by TwinNut
0 like 0 dislike
1 Comment 372 views
Discover Financial Freedom with an E-book Home Business

Discover Financial Freedom with an E-book Home Business

by AfternoonFay
0 like 0 dislike
1 Comment 248 views
How to Create Long-Lasting Wealth with Simple Home Business Solutions?

How to Create Long-Lasting Wealth with Simple Home Business Solutions?

by Mosquiche
0 like 0 dislike
1 Comment 354 views
How to Build a Home Business with a Minimal Investment?

How to Build a Home Business with a Minimal Investment?

by Dingopher
0 like 0 dislike
1 Comment 251 views
Any Ideas For A Home Based Business?

Any Ideas For A Home Based Business?

by SwiftHeroine
0 like 0 dislike
1 Comment 270 views
How Do I Start a Home Based Gift Basket Business?

How Do I Start a Home Based Gift Basket Business?

by Mosquiche
0 like 0 dislike
1 Comment 231 views
How Can A Virtual Office Help My Home-Based Business?

How Can A Virtual Office Help My Home-Based Business?

by Sassassin
Quick Guides

1,098 posts

604 comments

1 comment

75,959 users

Connect with us:
...