Business People Club

Search All Topics !

Website Promotion: To Pitch Or Release...

0 like 0 dislike
148 views
by HairyMagpie
By Anne Marie Baugh

For the very same reason that the personal approach works so well on the Internet with consumers is the same reason it works well with editors and producers. Press releases are without a doubt the easier route. Simply write and click send then sit back and hope someone with a valuable title will notice. The hard truth is that getting a press release noticed is becoming more and more of a challenge. Unless you happen to like standing in a very long line and hoping an editor will dig through a very deep slush pile to notice your news, may I suggest a more direct, successful approach to garnering press space? The pitch.

The pitch requires a little more work, research, and preparation but also nets better results. The pitch is really only a verbal press release. If you can get the phone date, you have a better chance of being heard, of personalizing the story, and therefore getting the much-coveted time in the media spotlight.

Publicists have long understood the value of the pitch and in fact, the pitch is the number one reason publicists are paid the big bucks. Do they have something you do not have? No. It's a tool anyone can learn to hone. Will you mess up a few pitches? Yes, without a doubt just the same way you messed up a few press releases. The difference is that you didn't hear about it with your press release, which in reality did not help you. It is a tool that will require constant improvement but the rewards and both personal and professional.

So what does a pitch consist of? A pitch contains all the same information that a press release requires but you present it in a less formal way, over the telephone, directly to the editor or producers. It's important that you take the time to prepare your pitch and be able to discuss it without reading it. Research the publications, radio shows, or television spots to be sure that your particular story will fit in with their theme and then either write, email, or call for an appointment to present your story.

Not only does the pitch personalize your story and make you real for the editor or producer but you will also begin to build contacts within the media. These contacts will eventually become professional friends that will smooth the road to greater and greater media opportunities.

Once you have delivered your pitch, asked for a time or space slot, don't forget to thank the editor or producer both in the conversation and in writing. Be courteous and respectful at all times. Never try to talk and editor or producer into your story, as they know their market better than you do. If you get a rejection ask for a referral to a more appropriate market and keep trying.

Yes, press releases definitely have their place. A consistently distributed press release will keep you in the eye of the media, which can pave the way to a more productive pitch. So in affect, using both tools is the best approach. One is definitely weaker without the other, but together they make an impact that can't be beat.

Overall, it's persistence that wins in the long run and this is a quality every publicist has. However, you can learn the ability of persistence simply by practicing it. Keep at it and before long you will be a media hit!

Advertise With Us

Create and Manage Your Sponsored Content

Promote Your Products and Services

 

  • Niche Categories
  • Flat Pricing
  • Unlimited Views
  • Sell Products
  • Highlighted Sponsored Post
  • Sell Services
  • Promote Causes
  • Reply To Customer Inquiries
  • Build Backlinks
  • Promote Affiliate Links
  • Instant Notifications
  • Build Author Profile
  • Cancel Anytime
  • Get Started

Your comment

Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

Related posts

0 like 0 dislike
0 comments 135 views
Web Site Promotion - 6 Key Press Release Facts - Short Version

By Anne Marie Baugh 6 Important Facts To Remember: (1) Target The Correct Publications - Resist the urge to blast your ... call and pitch your story. It's often the most effective approach.

by UncleRhino
0 like 0 dislike
0 comments 259 views
Seven Ways to Generate Income From Your Website

If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy ... offer marketing tools and resources that are readily available for your use.

by MysteryWasp
0 like 0 dislike
0 comments 236 views
How To Fully Automate Your Website So You Don’t Waste Time Working

So you don't have a way of managing all of the customer responses coming through your inbox? I can relate, please let me share ... when a customer assesses you and your site faster than you realize.

by Knighthawk
0 like 0 dislike
0 comments 173 views
Website Monitoring: What You Need To Know

Throughout the development of your website, you knew what you wanted and how you wanted it all to work. But, now that it ... , website monitoring is an effective way to help your business grow.

by TrustyKitty
0 like 0 dislike
1 Comment 245 views
How to make my website more successful?

I am struggling with my website and what can i do to make it more successful?

by AmazingKitty
0 like 0 dislike
1 Comment 199 views
How to plan for ecommerce website?

I am planning to start an ecommerce website. How to plan for ecommerce site?

by FlamboyantChomper
0 like 0 dislike
0 comments 200 views
Custom Web Design and Online Promotion Go Hand-in-Hand

Many new online business owners have misconceptions about custom web design. It's not only about getting your website up and running. ... design plans so you can see positive results from the start!

by HarmlessRose
0 like 0 dislike
0 comments 208 views
Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, ... quality, charge accordingly and provide proof of your credibility.

by Herogue
0 like 0 dislike
1 Comment 247 views
How should you host your business ecommerce website?

How should I host my business ecommerce website?

by Explorer
0 like 0 dislike
0 comments 203 views
The Secret To Promoting Sites With Articles

Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated ... you should be able to do the same thing for your site.

by SnailMail
0 like 0 dislike
0 comments 201 views
The Best and Worst Days to Market Online

If you are in a sales position where you are soliciting a product or service, there is some advice that might be helpful when ... , but put more emphasis towards the prime, or best selling times.

by Scorpeon
0 like 0 dislike
1 Comment 200 views
0 like 0 dislike
1 Comment 199 views
How To Sell More of My Products Online?

How To Sell More of My Products Online?

by Conjursa
0 like 0 dislike
1 Comment 183 views
How to Really Annoy your Web Site Visitors?

How to Really Annoy your Web Site Visitors?

by KeyboardPie
0 like 0 dislike
1 Comment 194 views
How To Choose A Shopping Cart Vendor For Your E-Commerce Site?

How To Choose A Shopping Cart Vendor For Your E-Commerce Site?

by Cheatah
0 like 0 dislike
0 comments 183 views
10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site

1. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more ... also join other people's affiliate programs and make commissions advertising them.

by Butcherry
0 like 0 dislike
1 Comment 241 views
How to write web design agreement or contract?

Any tips on writing web design contracts and agreements?

by Camella
0 like 0 dislike
0 comments 242 views
Avoid the Hassles of Online Business Start-up with a Turn Key, Automated Home Based Business

Many people want to start a home business, but never do because of the hassles and start-up costs. As with any new business, a ... may be just the right choice for you to realize wealth from home.

by UncleRhino
0 like 0 dislike
0 comments 161 views
Selling Second-Hand Goods Online: A Lucrative Business

The internet has virtually changed the way we certain aspects of our lives. It has changed the way we view where we get the ... you are selling so that you can be noticed by prospective buyers.

by FlamboyantChomper
0 like 0 dislike
0 comments 337 views
Create Your Own Shopping Mall and Work from Home

There's no disputing that the Internet has enabled hundreds of thousands of people to launch their own home based business. And, ... rewarding. The secret lies in partnering with the right company.

by HistoryYak
0 like 0 dislike
0 comments 250 views
Know When Two Sites Are Better Than One?

Back in the good old days it wasn't nearly so tough to get decent rankings fast. Wasn't nearly so complicated either. You ... may be better than one for your home based internet marketing business.

by GrizzlyFlash
0 like 0 dislike
0 comments 242 views
Promoting Ecommerce Sites

Setting up your ecommerce site was no simple process, but in creating a successful ecommerce business, setting up the site is ... watch your traffic numbers rise and your profits soar within weeks.

by SwiftHeroine
0 like 0 dislike
0 comments 240 views
Making Money On Forgotten Websites

A forgotten website is a site you may have created a few years ago that seemed like a great idea. Unfortunately, like many big ... few thousand dollars to your net income at the end of the year.

by FatKomodoDragon
0 like 0 dislike
0 comments 148 views
URL is one of the important elements of SEO and affects your Page Rank

How important are URLs in SEO? Importance of URLs from the SEO point of view is highly controversial question. In the hundreds of search ... 's name, may not-in the long run-be the best choice.

by BumblingBee
0 like 0 dislike
0 comments 232 views
Why More Traffic Should Not Be Your Goal

Are you one of those internet marketers who faithfully believe that if they could only increase the traffic to their site they could make ... on your link if you build a reputation on the forum first.

by UncleRhino
0 like 0 dislike
0 comments 162 views
What You Should Look For in a Web Hosting Service

If you are thinking up putting up your own website, the most important thing you should consider is the type of web hosting ... the needs of their clients when it comes to uptime and functionality.

by Amigod
0 like 0 dislike
0 comments 200 views
The Internet is Used 24/7, But Timing Still Matters

With so much information on the net regarding Internet marketing, identifying the best approach is difficult. Following is a discussion of ... and you can will see an upward trend in your revenues.

by VirtualAssassin
0 like 0 dislike
0 comments 251 views
Online Turnkey Sites – Good and Bad

You have decided to open a site online, but are not sure where to start. This brings us to the subject of the online turnkey ... understand what you can and cannot do before committing to a system.

by TwinNut
0 like 0 dislike
0 comments 263 views
The Pros and Cons of Online Commerce

As the Internet comes of age more and more people and buying goods online. This has becoming a growing trend that looks like it will ... part of the consumer to be able to pick up potential scams.

by HarmlessRose
0 like 0 dislike
0 comments 264 views
What an Automated Web Site Can Do for Your Business

As your Internet business grows, your free time will dwindle. Site changes will become time consuming and stressful. Automate your site ... . Don't waste days of your life making manual changes.

by Catnip
0 like 0 dislike
0 comments 161 views
Domain Name Registration – What’s It All About?

The domain name registration is not that a lengthy process. This is the common reaction that most the domain name ... names, and generally the prices vary significantly among various registrars.

by SilentTrooper
0 like 0 dislike
0 comments 202 views
Elements of a Successful Payment Page

In an interview with Jonathan Hedvat, President of FashionJobsCentral.com, Hedvat stressed the importance of a well designed payment page. ... clicking anything at all except for the Pay button.

by Celestiger
0 like 0 dislike
0 comments 181 views
Why your site is not making money

Many people often asked, Why am I not getting sales, nobody is signing up, I am not making any money, what is going ... , it is all an investment. Nothing comes easy, especially financial success.

by MysteryWasp
0 like 0 dislike
0 comments 150 views
Logo Design Buyer’s Guide

Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete ... paper on which the materials will be printed. Timelessness Timeless

image
by Cybora
0 like 0 dislike
0 comments 153 views
Is FLASH Appropriate in a Business Web Site?

The short answer is maybe. The long answer is that the question might be better asked, Is a 100% FLASH web site appropriate in ... of maintenance can be quite steep. The Source Files Flash sour

by FoolishJaguar
0 like 0 dislike
1 Comment 186 views
How relevant is your Ecommerce Web Site Design?

How relevant is your Ecommerce Web Site Design?

by TrainedGuy
0 like 0 dislike
0 comments 244 views
5 Ways To Drive Visitors Away From Your Website

There are tons of resources available that will teach you how to make money on the internet. Heck, I've written tutorials like that myself. ... to make money, then, make some money. You CAN do it!

by AfternoonFay
0 like 0 dislike
0 comments 178 views
How To Increase Traffic To Your Website: Increasing Sales With More Traffic

When all is said and done, the marketing principles that apply in the brick and mortar world have similar applications in ... You will enjoy true online business success today and tomorrow.

by GardenParrot
0 like 0 dislike
1 Comment 210 views
0 like 0 dislike
1 Comment 290 views
How to Choose A Domain Name That Floods Traffic To Your Website?

How to Choose A Domain Name That Floods Traffic To Your Website?

by Madept
0 like 0 dislike
1 Comment 316 views
How to build a great website?

How to build a great website?

by Oystrich
0 like 0 dislike
1 Comment 374 views
how to promote my website for free?

I am building new website and how can i promote it? any tips?

by VoyageHooper
0 like 0 dislike
1 Comment 232 views
How to change font size in wordpress website?

I want to change font size in my wordpress website?

by Octopuppy
0 like 0 dislike
1 Comment 254 views
How to promote my website?

How to promote my website?

by Dingopher
0 like 0 dislike
1 Comment 230 views
How to embed youtube video on my website?

I want to embed youtube video on my website. How can i do that?

by MagicalCyborg
Connect with us:
...