Coming Soon
Subscription Marketplace - Buy and sell subscription products and services
1,832 views
in Articles by
With so much information on the net regarding Internet marketing, identifying the best approach is difficult. Following is a discussion of the timing issues you should keep in mind.

The Internet is Used 24/7, But Timing Still Matters

Information on web marketing is a dime a dozen. Reports and studies often find things we all already know if we use our common sense. In general, more people are using the Internet to find services and products, the volume of sales is increasing each year, and people are nervous about identity theft. Wow, what a surprise. Let’s take a look at topic you can actually benefit from.

While the Internet is available and used 24 hours a day, 365 days a year, buying trends do not encompass this vast time period. Instead, they are specific to particular periods of the week and year.  In general, people are far more likely to take action on a site during the work week and during work hours. When they search for something during this period, they are already motivated to purchase. On weekends or holidays, sale conversion rates will drop as people are more likely to be blowing time just browsing around the Internet.

So, how can you use this information to your benefit? Your communications with clients should be oriented to occur during the week, preferably on a Monday or Tuesday. Your marketing materials should also be oriented to offer incentives for limited time periods, typically one or two days from Monday through Thursday. Finally, you should be sending out email newsletters on Monday evenings, so your prospects can read it when they come to work Tuesday morning. The hassles of Monday should be over, which will make them more receptive. These guidelines apply throughout the year with one exception.

The holiday season on the Internet runs from early November through the end of the third week of December. If you sell products or services that can be tied into the holiday season, you can’t help but make a bundle during this period. Prospects are highly motivated to buy and you need to get in front of them. Email communication should be sent every three days beginning in early November. The first Monday after the Thanksgiving weekend is a huge online sales day. From that point forward, you should be sending different email communications to prospects and former clients on a daily basis. This is your golden time, so get in front of your clients.

There are billions of different aspects of Internet marketing discussed and debated on a daily basis. Take into account timing issues and you can will see an upward trend in your revenues.

Please log in or register to reply to this topic.

Related topics

0 replies 1,373 views
posted in Articles by HairySeahorse
0 replies 1,704 views
0 replies 1,877 views
posted in Articles by HistoryYak
0 replies 1,521 views
posted in Articles by GrizzlyFlash
0 replies 2,146 views
0 replies 1,931 views
posted in Articles by SnailMail
0 replies 2,055 views
posted in Articles by PerfumedNecromancer
0 replies 1,352 views
posted in Articles by BunBunny
0 replies 2,327 views
0 replies 2,013 views
0 replies 863 views
posted in Articles by FoolishJaguar
0 replies 940 views
posted in Articles by Scorpeon
0 replies 1,529 views
posted in Articles by HairySeahorse
0 replies 1,525 views
posted in Articles by MagicalCyborg
0 replies 1,426 views
posted in Articles by HarshThunder
0 replies 1,555 views
posted in Articles by Knighthawk
0 replies 992 views
0 replies 1,081 views
posted in Articles by HarmlessRose
0 replies 867 views
posted in Articles by HairyMagpie
0 replies 932 views
posted in Articles by SwiftHeroine
0 replies 954 views
posted in Articles by MysteryWasp
0 replies 940 views
posted in Articles by FatKomodoDragon
0 replies 1,188 views
posted in Articles by UncleRhino
0 replies 1,131 views
0 replies 883 views
posted in Articles by Amigod
0 replies 933 views
posted in Articles by TwinNut
0 replies 1,025 views
posted in Articles by HarmlessRose
0 replies 980 views
0 replies 906 views
posted in Articles by SilentTrooper
0 replies 2,279 views
posted in Articles by Celestiger
0 replies 866 views
posted in Articles by TrustyKitty
0 replies 924 views
posted in Articles by Scorpeon
0 replies 815 views
0 replies 900 views
posted in Articles by Cybora
0 replies 1,969 views
posted in Articles by PlaySeal
...