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First of all, what is e-commerce? E-commerce is commerce, including business, trade, buying, and selling, that is transacted electronically, rather than hand-to-hand. Businesses need efficient technology and strong marketing in order for e-commerce to be successful. The goal is to increase your business by making it easier for customers to shop, and if your website’s lack of technology and marketing make it difficult for them, they may as well drive to the mall.

Before we look at e-commerce solutions, we need to first figure out some of the problems with e-commerce. There are many complaints from customers when it comes to purchasing items online. A few include a disorganized site that is difficult and confusing to navigate; lack of information on the website including failure to tell customers about special deals or prices; the inability to pay with the customer’s native currency or the inability for the customer to even understand the language in which the website is written; and frustrating and confusing shopping carts and check out procedures.

Well then, what are some e-commerce solutions? Having a professional looking website will attract customers and make them feel confident in buying from you. You want your website to be organized and easy to navigate, and if you have an informational website that is search engine friendly; shows promotional deals; encourages up selling in a friendly way (such as showing related items or showing items that customers purchased who also purchased the item you are purchasing); is accessible in most languages and accepts different types of currency; has a user friendly shopping cart and single page checkout, then you won’t need many e-commerce solutions!

Remember, when your business is e-commerce, you want to take all possible steps to make sure you and your product are presented professionally, friendly, and easily accessible.

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