Business People Club

Search All Topics !

How to better corporate branding?

0 like 0 dislike
387 views
by Oystrich
Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name. A law firm, for example, commonly uses the names of its associates, like Smith, Johnson and Brown Law Firm. The name of a woman's specialty shop should be something sensual and exciting, like Victoria's Secret or Bare Essentials. A clothing line should boast the popular designer's name. Corporate branding does not just involve the company name. It also includes the corporate logo design and the overall company image. More importantly, it conveys your corporate identity. When you think of computers, Microsoft comes to mind. Instead of photocopier, you think of Xerox. Toothpaste equals Colgate. Coming up with the perfect brand name that will stick to the consumer's mind is as important as coming up with the finances to start a company - be it big or small.

1. First Impressions Last

When you distribute a business card, see what dominates that small piece of paper. Brand names and logos. Bland brand names never work. When you think of a name, follow these rules:

- Be original.

- Do not be overly creative - business cards must be functional. Sure a uniquely sized/shaped card might generate interest but it's very hard for a secretary to file in a business card rack.

- From your options, choose one that has a global appeal.

2. Branding

In today's global marketplace, a brand is considered as a valuable corporate asset and a marketing tool for success. Thus, you should always give careful consideration to different cultures if you plan to conquer a worldwide market.

3. The Simpler The Better

When creating the company logo, it is much more advisable to be creative and distinctive. The more conservative designs apply to a target market of the same kind. If you apply the same concept to a company whose customers are supposed to be young and hip, they will fall asleep as soon as they hear your brand name and see your logo. With a younger clientele, it is best to be energetic and creative when thinking of corporate naming and branding.

4. Brand Name Equals Image

With the Internet being considered as the most powerful marketing tool, it is very important that your customers remember something distinctive about your company. Give out a clear picture of the message that you want to impart and the image that you want to project. Strong graphic design is the ace up your sleeve to leave a lasting impact of your company.

5. Be Consistent

Corporate branding takes time. It includes your company name, your logo, your customer service, the staff, the building location, the state of the offices, even your maintenance staff and the company vehicles. As years pass, your company develops a certain reputation. It is a good thing if, upon hearing the name of your company, people would immediately associate it with the service or product that you represent. Make sure that you stick to the corporate image that you want to project.

6. Create A Powerful, Branded Web Site

Marketing though the Internet is yet another aspect of corporate branding. You should develop a distinctive, informative and complete web site. This is so that customers would have a clear understanding of your company profile.

7. Research, Manage, Dominate!

Try visiting websites which offer corporate branding and advertising services. Better yet, look for the people behind the big companies and ask or research on how these establishments have gotten to where they are now. check on their corporate structure and how they began. Make sure that the people who make up the corporate ladder have enough enthusiasm and confidence about the company which should rub off on the rest of the staff. It would never hurt your company if you have a good personnel attitude and an intense pride of work.

Advertise With Us

Create and Manage Your Sponsored Content

Promote Your Products and Services

 

  • Niche Categories
  • Flat Pricing
  • Unlimited Views
  • Sell Products
  • Highlighted Sponsored Post
  • Sell Services
  • Promote Causes
  • Reply To Customer Inquiries
  • Build Backlinks
  • Promote Affiliate Links
  • Instant Notifications
  • Build Author Profile
  • Cancel Anytime
  • Get Started

Your comment

Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

Related posts

0 like 0 dislike
1 Comment 250 views
How to Sell With Branding

How can i sell more by branding my products and services?

by ShowDolphin
0 like 0 dislike
1 Comment 226 views
Branding- How to Create A Name Your Customers Trust?

Branding- How to Create A Name Your Customers Trust?

by ForceSoldier
0 like 0 dislike
1 Comment 207 views
0 like 0 dislike
1 Comment 185 views
How to choose your next corporate event planner?

How to choose your next corporate event planner?

by Wallaby
0 like 0 dislike
0 comments 219 views
4 Key Points to Branding

Here are four things you should keep in mind as you build your company's brand: 1) Own the ... positive perception today and do whatever is necessary to maintain it. Good luck.

by GreedySmile
0 like 0 dislike
0 comments 173 views
Innovative Solutions for Internet Branding

Since the advent of the Internet, computers have changed the way people work, play and communicate. Today's children are ... are visually and audibly impaired and multilingual menus and translators.

by Titank
0 like 0 dislike
0 comments 143 views
Advertising And Branding Today

Watch any given television long enough, and you'll be greeted by advertisements. And in today's ever-competitive market, the ... the most important in determining whether a company succeeds or fails.

by BouncyOracle
0 like 0 dislike
0 comments 153 views
Why Educated Consumers are Better Customers

Educated Consumers Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a ... customers. Permissions: Permissions and notification of use not required.

by PerfumedNecromancer
0 like 0 dislike
0 comments 235 views
17 Tips On Presenting Corporate & Office Areas

1. If you operate an office that receives visiting clients you probably have a reception area. Such an area can be used to ... to you and to avoid pointing with your finger, instead gesturing direc

image
by FoolishJaguar
0 like 0 dislike
0 comments 128 views
7 tips in creating publicity for corporate events

Organizing corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. This is especially true when ... up presenting an event that falls short of expectations.

image
by GrizzlyFlash
0 like 0 dislike
0 comments 124 views
what are seo contests and how to rank better in SEO Contests

The keyword is totally unique in the eyes of the search engines, and there are strong rules in these contests. Some of the ... can make sure that your webpage tops the search engine result pages.

by DopeyPotato
0 like 0 dislike
1 Comment 155 views
0 like 0 dislike
0 comments 260 views
Free Advertising Tips - How to Write Ads that Sell

If you are interested in free advertising you are not alone. The fact of the matter is that more and more people are diving ... a bit of practice you will be creating free advertisements that convert!

image
by Knighttime
0 like 0 dislike
0 comments 247 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world- ... don't you try to speech-up your business by online advertising?

image
by HuggingDuck
0 like 0 dislike
0 comments 225 views
How To Fully Automate Your Website So You Don’t Waste Time Working

So you don't have a way of managing all of the customer responses coming through your inbox? I can relate, please let me share ... when a customer assesses you and your site faster than you realize.

by Knighthawk
0 like 0 dislike
0 comments 234 views
How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion ... video communication through video publishing & sharing on the web.

by HairyFoal
0 like 0 dislike
0 comments 168 views
How To Increase Traffic To Your Website: Increasing Sales With More Traffic

When all is said and done, the marketing principles that apply in the brick and mortar world have similar applications in ... You will enjoy true online business success today and tomorrow.

by GardenParrot
0 like 0 dislike
0 comments 159 views
Top Internet Marketing Blunders and How to Avoid Them

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners ... and have a link to your e-mail address on the home page.

by GraveGrass
0 like 0 dislike
1 Comment 253 views
How to develop a new product?

New product development is one of the most important components of product policy and product management. Product lines and products are ... ; it gives rise to new versions of the existing products.

image
by Camella
0 like 0 dislike
0 comments 195 views
Top Internet Marketing Blunders and How to Avoid Them

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners ... and have a link to your e-mail address on the home page.

by Dingopher
0 like 0 dislike
0 comments 220 views
How to write a Killer Ad?

Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it's online ... consider these factors and you'll copy up with a Killer Ad.

by MagicalCyborg
0 like 0 dislike
0 comments 159 views
How To Learn Internet Marketing and Make Money From Home

Are you searching for a way to make money from home? Well, if you are at all computer-literate, you should consider ... have been transformed from a total newbie to an accomplished internet marketer.

by HarshThunder
0 like 0 dislike
0 comments 143 views
How to guide on marketing on the internet

If you are new to the net and interested in making money ethically then this article will educate you in the various ... author may be contacted at anhharrisandsons@primusonline.com.au Happy netting.

by AmazingKitty
0 like 0 dislike
0 comments 128 views
Affiliate Marketing - How to Get Started In 6 Easy Steps

Affiliate marketing is an easy to start online business. It is really easy to start but requires the hard work to become successful ... with a single product, add more products and repeat the process.

by Hawkward
0 like 0 dislike
1 Comment 157 views
How To Generate Highly Read Article Ideas?

How To Generate Highly Read Article Ideas?

by GreedyPig
0 like 0 dislike
1 Comment 164 views
0 like 0 dislike
1 Comment 183 views
How to convert visitors into subscribers?

How to convert visitors into subscribers?

by PlaySeal
0 like 0 dislike
1 Comment 279 views
How to Choose A Domain Name That Floods Traffic To Your Website?

How to Choose A Domain Name That Floods Traffic To Your Website?

by Madept
0 like 0 dislike
1 Comment 212 views
How to write effective emails?

How to write effective emails?

by CheeryGrin
0 like 0 dislike
1 Comment 282 views
How to find profitable affiliate programs?

How to find profitable affiliate programs?

by Monkeyno
0 like 0 dislike
1 Comment 355 views
how to promote my website for free?

I am building new website and how can i promote it? any tips?

by VoyageHooper
0 like 0 dislike
1 Comment 205 views
How to use PPC In my Affiliate Marketing Business ?

How to use PPC In my Affiliate Marketing Business ?

by Falconjurer
0 like 0 dislike
1 Comment 197 views
How To Avoid Getting Your Adsense Account Terminated ?

How To Avoid Getting Your Adsense Account Terminated ?

by Celestiger
0 like 0 dislike
1 Comment 239 views
How to advertise using balloons?

How to advertise using balloons?

by Cybora
0 like 0 dislike
1 Comment 254 views
0 like 0 dislike
1 Comment 337 views
How to get more visitors to my site?

I just created small blog and i want to know how can i get more visitors to my site?

by GraveGrass
0 like 0 dislike
1 Comment 221 views
How to write and optimize an effective press release?

How to write press release for products and services i offer?

by TwinNut
0 like 0 dislike
0 comments 165 views
How To Get Massive Free Advertising With Ezines?

How does ezine work and how can i get advertise with it?

by Explorer
0 like 0 dislike
1 Comment 201 views
0 like 0 dislike
1 Comment 236 views
How to Get the Most out of Your Next Conference?

How to Get the Most out of Your Next Conference?

by Amigod
0 like 0 dislike
1 Comment 197 views
how to Succeed in Affiliate Marketing Online?

how to Succeed in Affiliate Marketing Online?

by HairyFoal
0 like 0 dislike
0 comments 209 views
How to Grab Customers' Attention With Advertising Balloons?

Let's face it: most small- and medium-sized companies don't have huge advertising budgets. Traditional media, such as ... your business from the relatively small investment of an advertising balloon!

by HairyFoal
0 like 0 dislike
0 comments 225 views
How to Get the Word Out with Press Release Distribution?

If you have a small business, chances are that you're struggling to establish or maintain your market niche. To grow your ... press releases distributed by that service, knowing they are trustworthy.

by HuggingDuck
0 like 0 dislike
0 comments 546 views
How to advertise your landscaping business?

Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses ... just as much as the dew on a beautifully landscaped lawn.

by Conjursa
0 like 0 dislike
0 comments 676 views
How to make money with adsense?

Make money at home, Google Adsense, is one of the most popular ways to create passive income.It shows ads that are ... revenue and all are highly keyword targeted and search engine optimized.

by BouncyOracle

online business.png

Connect with us:
...