Search

News Feed

Business People Club

How to promote relationships with public?

0 like 0 dislike
87 views
Posted by Mosquiche
How to promote relationships with public?

Your comment

Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by Sumogre
Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.

There are two ways of obtaining PR. One way is through press releases, in which you share news about events or accomplishments within your company or organization. This form of PR gives you full control over how your company looks to the public. Your public, is anyone who has an interest of one type or another in your business such as your employees, customers, suppliers, competition and the press. How you are percieved by the public has a huge impact on the future of your business.

When issuing a press release make sure that the information provided is of interest to the readers or viewers of that particular publication. The heading of the press release should grab the readers attention and prompt them to continue reading. Make sure you are targeting publications which would be interested in your information. You wont have much success submitting a press release about christmas ornaments to a publication which targets outdoor life.

Testimonials and case histories are useful when overcoming objections, building credibility, and demonstrating customer satisfaction with your company and products. Generally, testimonials do not make up the bulk of a press release. Although it helps to add in a positive quote from a satisfied customer, make sure the comment is in direct relation to the focus of your press release.

Good PR from satisfied customers can bring you a whopping customer base, yet at the same time one shred of negative PR from an unhappy customer can cause your business considerable damage. When in a one-on-one meeting your customer should do most of the talking. Your customers are worth listening to and their feedback is valuable information! Take the time to listen to their questions and comments as it will help you to understand their needs and make sure they are satisfied with your service. If you are doing most of the talking, chances are, your customers are going to feel pressured or turned off and you run the risk of losing a sale as well as a customer.

Building a relationship with the public is an important aspect of promoting your business and building a solid customer base. Staying in touch with your customers will not only improve your customer relations, but will keep your name foremost in the minds of your customers and prospects and keep them coming back.

Related posts

0 like 0 dislike
1 Comment 67 views
0 like 0 dislike
1 Comment 48 views
0 like 0 dislike
1 Comment 56 views
0 like 0 dislike
1 Comment 50 views
0 like 0 dislike
1 Comment 169 views
0 like 0 dislike
1 Comment 69 views
0 like 0 dislike
1 Comment 47 views
0 like 0 dislike
1 Comment 157 views
0 like 0 dislike
1 Comment 60 views
0 like 0 dislike
1 Comment 36 views
0 like 0 dislike
1 Comment 66 views
0 like 0 dislike
1 Comment 192 views
0 like 0 dislike
1 Comment 117 views
0 like 0 dislike
1 Comment 58 views
0 like 0 dislike
0 comments 54 views
0 like 0 dislike
0 comments 52 views
0 like 0 dislike
0 comments 49 views
0 like 0 dislike
0 comments 77 views
0 like 0 dislike
0 comments 54 views
0 like 0 dislike
1 Comment 104 views
0 like 0 dislike
1 Comment 73 views
0 like 0 dislike
0 comments 113 views
0 like 0 dislike
1 Comment 94 views
0 like 0 dislike
1 Comment 97 views
0 like 0 dislike
1 Comment 94 views
0 like 0 dislike
0 comments 55 views
0 like 0 dislike
1 Comment 67 views
Connect with us:
...