Business People Club

How to explain your product or service to online customer?

0 like 0 dislike
356 views
by Slayerk
How to explain your product or service to online customer?

Your comment

Your name to display :
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:
To avoid this verification in future, please log in or register.

1 Comment

0 like 0 dislike
commented by CheeryGrin
Let's ask this question. When you're surfing the 'net, how

long do you want it to take at any particular website for you to figure out if the website has what you're searching for? Not long. When potential customers are surfing the Internet, you have a matter of seconds to get their attention and convince them that your website has something that's worth more than a cursory glance.

Some webmasters attempt to accomplish this objective by using a lot of "bells and whistles", flashy things or goodness forbid, sounds and music. Things like electronic greeting cards, screen-savers or free email services are just a few of the tools used to try and get potential customers to stay at a particular website for longer periods of time. It's affectionately called making your website "sticky".

And there's nothing inherently wrong with any of those methods, unless the purpose of your website is to sell vacuum widgets to your customers. If that's the case, your customer will be little interested in anything other than the smooth, efficient and economical operation of their vacuum equipment, and the products or services that will help them to accomplish that. But, back to our subject.

Your objective then, is to get your customer's attention and communicate to him simply and quickly what your product or service is and how its purchase will benefit him. This is best accomplished by utilizing the basic question model employed by journalists in developing a news story: Who, what, when, where, and why? For your purposes, you'll only need to answer three of these: Who, what, why?

"Who" explains who you are or who your company is. This gives you an opportunity to demonstrate either yours or your company's experience or expertise in the area of the

customer's interest or concern. "What" explains your product or service, and provides you with an opportunity to highlight for the customer its features. "Why" explains the benefits of using your product or service, and also offers an opportunity for you to distinguish yourself and your product from the competition.

By answering the above questions, you can completely but briefly give your customer enough information to determine whether or not they're interested in what you're offering.

Another thing that's important to remember when introducing your product or service, is to communicate with the customer as if you're sitting down and having a nice conversation. No one wants to feel as if they're reading a novel or trying to unravel Shakespeare. In fact, it shouldn't feel to them as if they're reading at all. It should feel as if they're involved in conversation.

Keep things simple, concise and uncomplicated. If you choose to use humor or wit, that's great because it can keep the interaction interesting and engaging for your customer. Just make sure that you have the talent to be humorous or witty. Otherwise, you may appear disingenuous and your customers may be turned off.

Related posts

0 like 0 dislike
1 Comment 227 views
How to know if you are Serious about Customer Service?

How to know if you are Serious about Customer Service?

by Celestiger
0 like 0 dislike
1 Comment 553 views
0 like 0 dislike
0 comments 223 views
Are you Serious about Customer Service

Is your online company really serious about Internet customer service? When it comes down to it, excellent customer service is pretty much the only way you will convert visitors to customers. You can also increase your ROI and improve online sales with excellent customer service. If you ... customer service solution. Consider customer service software for your online business if you would like to convert visitors to buyers and improve your ROI.

by Hawkward
0 like 0 dislike
1 Comment 215 views
How to decide on one product or service to sell?

How to decide on one product or service to sell?

by FlamboyantChomper
0 like 0 dislike
1 Comment 220 views
0 like 0 dislike
1 Comment 240 views
How to handle customer complaints ?

Handling customer complains effectively, any suggestions?

by LovableStorm
0 like 0 dislike
0 comments 1,355 views
Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment. ... . Don't kill your business by lowering your prices. If you are offering quality, charge accordingly and provide proof of your credibility.

by Herogue
0 like 0 dislike
0 comments 186 views
Evaluate Your Customer

Evaluate Your Customer When a customer walks into your office, don't sell them the first product that comes to mind. Sit them down and evaluate their needs, than sell them the products that meet their needs. I once worked with a guy in the banking industry, who was one of the best at explaining the ... . Good luck. This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

by Knighttime
0 like 0 dislike
0 comments 226 views
Five Reasons to Use Customer Phone Surveys

Consumers are the life line of any successful business and you can learn a great deal of information from them. If you want to find out how good or bad your business is call the customers and ask them. They will give you straight answers and you can modify your approach if there are areas ... in your business not being successful. It doesn't take too much time or money to conduct phone surveys with your customers but the information is priceless.

by Conjursa
0 like 0 dislike
1 Comment 254 views
What is the key to customer loyalty?

What is the key to customer loyalty?

by Camella
0 like 0 dislike
1 Comment 294 views
how to build strong relationship with your clients?

How to have lasting relationship with clients?

by Knightmare
0 like 0 dislike
0 comments 179 views
Publicists: It's Time to Embrace the Technology of Online Press Kits

So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you're always available to the media doesn't mean the media has easy access to your clients. What will your high-tech office be able to do when a ... ' press kits, you're not only making them easy to access, but easy to cover by the media. The media loves that - and so will your clients.

by LovableStorm
0 like 0 dislike
0 comments 42 views
Answering Service, What Every Small Business Needs!

An answering service is what every small business needs. Anyone who has ever worked for a small business, or has owned a small business knows that the answering service is a true God send. Every time you are not able to answer the phone, you take the risk of losing business. ... service today and grow your business with the piece of mind knowing that your answering service will keep you adequately informed of any important incoming calls.

image
by LovableStorm
0 like 0 dislike
0 comments 100 views
eBay and Drop shipping – Getting the Product to Your Customer

If you hope to own an eBay business, and make a full time living at it, you can easily make that dream come true - even if you don't have a product of your own to sell. eBay provides many people who want to quit their corporate nine-to-five jobs with a way to make a good living ... will be sold before you pay the drop shipper for the item. This is one of the few businesses where you can actually turn a profit before you have expenditures!

by Sumogre
0 like 0 dislike
0 comments 287 views
Death Of A Salesman? It’s What Happens When The Customer Says “I’ll Think It Over!”

Michael Jordan said Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it You have given a great presentation, you ask for the order and the customer says he s going to think it over. This was the ... I did not go back to boring bookkeeping and now that I've retired, these words could you think out loud so I can hear you' are my present to you.

by BeautifulWolf
0 like 0 dislike
1 Comment 268 views
Why should you use customer phone surveys ?

Why should you use customer phone surveys ?

by BeautifulWolf
0 like 0 dislike
0 comments 317 views
66 Ways To Promote Your product or Services

Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed. The true is you can ... .com if you would like me to explain any of these in a report that your interest in. It will be at least 2 pages with a lot of information.

image
by PositiveVoid
0 like 0 dislike
1 Comment 688 views
How to find customers for my home based business?

I want to find more customers for my home based business. Any tips?

by Knighthawk
0 like 0 dislike
1 Comment 284 views
How to promote relationships with public?

How to promote relationships with public?

by Mosquiche
0 like 0 dislike
1 Comment 238 views
0 like 0 dislike
1 Comment 269 views
How to deal with angry customers?

How to deal with angry customers?

by TwinNut
0 like 0 dislike
1 Comment 209 views
How to deal with nasty customers?

How to deal with nasty customers?

by Knightmare
0 like 0 dislike
1 Comment 210 views
How to deal with difficult people?

Sometimes its hard to deal with difficult people. Any tips?

by Finderpros
0 like 0 dislike
0 comments 462 views
How To Advertise And Build Brand-Name For A Product Online

According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that's always right to any products is The Law of Advertising . Today, we know that there are a lot of ways to advertise. ... today, Audio4fun is the first name of voice changer software in the world. So, why don't you try to speech-up your business by online advertising?

image
by HuggingDuck
0 like 0 dislike
0 comments 64 views
How To Receive The Best Service From Your Accountant

Your accountant plays a very important role in your life. This is why it is important to maintain a good business relationship with your accountant. Here are some things you can do to maintain a proper business relationship with your accountant and how to obtain the best service form your ... as well as maintain a good line of communication with them. These simple tips will also eliminate future problems that can arise with your accountant.

by BouncyOracle
0 like 0 dislike
0 comments 251 views
6 Tips for Keeping Your Cool When Customers Get Hot

1. Be assertive - not aggressive or passive. My definition of assertion is simple: "Say what you mean, mean what you say, and don't be mean when you say it." Let this rule guide your conversations with all customers and you will always be confident, cool, and in control AND you'll ... up all of your ammunition and won't usually diffuse an irate customer. These incredibly simple tips will position you to keep your cool when customers get hot!

image
by Slayerk
0 like 0 dislike
1 Comment 341 views
How to know if Your New Product Qualify For A Patent?

How to know if Your New Product Qualify For A Patent?

by PerfumedNecromancer
0 like 0 dislike
1 Comment 396 views
How To Create Your Own Info Product?

How To Create Your Own Info Product?

by Amigod
0 like 0 dislike
1 Comment 250 views
How To Create Customer Value In Your Proposals?

How To Create Customer Value In Your Proposals?

by Wallaby
0 like 0 dislike
1 Comment 242 views
How to Get Your First Customer?

How to Get Your First Customer?

by LovableStorm
0 like 0 dislike
1 Comment 360 views
How to Get Your Customer Talking?

How to Get Your Customer Talking?

by TrainedGuy
0 like 0 dislike
0 comments 80 views
Event Suppliers/Vendors: They Can Make Or Break Your Event! - Learn How To Choose Wisely

You have to be careful when you are trying to plan a great event. You need to make sure that you are using the right vendors that are there to help you. There are many different people out there that want to take your money and you need to make sure that you are protecting yourself and your ... and candles. Always know where you bought the item last, and at least one other supplier for that item so your events will 'go off' without a hitch.

by Explorer
0 like 0 dislike
0 comments 382 views
Three places to find new clients without a lot of work

1. Don't ignore your own "Acres of diamonds" - ask your existing clients to refer some of their family, friends and associates to you. If they're happy with your service they will be more than happy to do it and your job will be much easier since they are coming recommended by someone ... yourself, you're helping them by enabling them to help you, and you're helping the potential clients by providing a quality product or service that they need.

by LovableStorm
0 like 0 dislike
0 comments 298 views
Increase Profits by Marketing to Existing Customers

Business owners want more leads, more customers, more sales. It sounds logical: attract more customers and more sales will follow, leading to increased profits. But is this the best way to maximize profits? Sometimes it's difficult to see the forest for the trees. What about the customers ... a certain level dedication is required to create a truly successful business. There is no quick fix solution to achieve the profit and success you want.

by FrighteningTwinkles
0 like 0 dislike
1 Comment 210 views
0 like 0 dislike
0 comments 110 views
How to Research and Find Your Niche Online

Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically ... service to make it more attractive, better or just different than what others are selling it for. Research is the key to successful niche marketing.

by HistoryGuy
0 like 0 dislike
0 comments 88 views
How To Sell More of Your Ebooks Online

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and ... can only make money with your e-book if you sell it. Follow the five tips that we discussed to sell more e-book copies and make more money.

by Catnip
0 like 0 dislike
1 Comment 237 views
How To Build Your Online Consignment Business?

How To Build Your Online Consignment Business?

by BouncyOracle
0 like 0 dislike
0 comments 74 views
eBay and Customer Service

If you are running an eBay business, you may not realize that the need for great customer service still exists - even for online auctions. When a buyer receives quality customer service from you, they will potentially do one of two things - or both. They will give you great feedback, and they may ... to you, at your expense, before the refund is issued - but once you receive the item, issue the refund promptly. This is just good business!

by Mosquiche
0 like 0 dislike
0 comments 462 views
Additional phone lines allows for greater customer-service success

With the complexity of one's business comes the stress of an effective phone system. With multiple customer service representatives at my business, I found it hard to find a phone system that could handle the workload of the many users at one time. After researching other options, I found a ... essential to effective work equipment. And after taking the time to make a change in my company, I have continuously been satisfied with my decision.

by Amigod
0 like 0 dislike
0 comments 103 views
Should I Lead With The Business Or The Product?

That's a popular question. Some people insist you lead with the business (and they tell you to offer the product as a last resort only if the prospect says No to the business); others say they'd rather lead with the product. However, there is NO best way for all. Just like ... a giant resource site, BananaMarketing.com which features hundreds of stories, tips, books and CD programs for those who want to learn the art of network marketing.

by Madept
0 like 0 dislike
1 Comment 247 views
How to Look for a Property Rental Service ?

How to Look for a Property Rental Service ?

by SilkPredator
0 like 0 dislike
0 comments 111 views
Going Beyond Ebooks - Adding Value & Usability To Your Info Product

Many people immediately think of ebooks when they hear the words "information product", but there's so much more you can do with your information products that will make your products more useful to your customers AND will help you make more money. Why Your Customer Benefits from Different ... , ensure that you have some backend sales lined up and recommend further products through affiliate links. Always make the most of your marketing efforts!

by Robottom
0 like 0 dislike
0 comments 69 views
Tricks to sell your product

The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company. There are some tricks to manipulate the mind of the ... are a small twist to this trick. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad.

by TrustyKitty
0 like 0 dislike
0 comments 40 views
The Top Ten Client Feedback Questions

Perhaps you are interested in finding ways to get clients to give you feedback about the products and services you offer. Here is a list of 10 questions you could use. Select a few that suite your situation. The key is to ask the question and then allow the client uninterrupted time to ... counsel small business owners without charge. **I have used the word service here and also client. You could just as easily substitute product and customer.

image
by AmazingKitty
Connect with us:
...